Experience

Gigi Coffee

• Malaysia
• Food & Beverages
• 1 - 100 Employee

• Brand Marketing Manager

  • Sep 2021 - Present

  Strategy Planning & Execution, Brand Building, Brand Collaboration, Budget Management, Develop Marketing Activities & Content Creation Strategy Planning & Execution, Brand Building, Brand Collaboration, Budget Management, Develop Marketing Activities & Content Creation



B Cafe International (KK Group of Companies)

• Manager

  • May 2020 - Sep 2021

  A management role leading a stable team across various departments i.e. Marketing & Design, Sales & Operation, Central Kitchen Production and Procurement. Review business strategy and actively involved in business decision making, directly reporting to the General Manager. Oversee marketing and advertising activities, accountable for P&L and A&P spending.Strong leadership with excellent interpersonal skills. Good analytical mindset and result-oriented.

• Marketing & Event Manager

  • Mar 2019 - May 2020

  Lead the marketing team (Local and International) in the planning and execution of marketing strategy, annual marketing plan, promotion activities, events and new product launches.Successful rebranding initiatives for B Cafe International with increased page likes, followers and engagement.Experienced in product marketing, digital marketing, online and offline (in-store) promotions and partnership collaborations.



G1 Global Network

• Malaysia

• Sales And Marketing Specialist

  • Dec 2017 - Mar 2019



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Assistant Channel Marketing Manager

  • Aug 2015 - Dec 2017

  • Lead & design Joint Business Planning (JBP) workshops with Watsons, Guardian, Giant & Tesco, which resulted in improved business collaboration and growth • Lead & execute Global Audit Project for Drugstores/Pharmacy Channel • Prepare and attend Category Review presentation with key account managers and top management • Pharmacy channel lead - monthly promotion planning and allocation, growth analysis by category, brand, pack size and sku based on Nielsen data and Kantar • Hypermarket channel lead - crafting JBP and exclusive promotion campaign with key account managers • Analyse shopper profile and behavior for respective channel • Evaluate market performance, sales, trend and growth of the brands, categories and sku for respective channel Show less