Sian James-Royle
Director at The Yard Creative- Claim this Profile
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English Native or bilingual proficiency
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French Elementary proficiency
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German Elementary proficiency
Topline Score
Bio
Roz Thomas
Sian was my boss and mentor at my first UX job and I couldn't have asked for a better start to my career in digital. She is an inspirational leader, challenging the status quo and pushing you to consider the problem from different angles to make sure you get to an experience that is loved by the customer and effective for the brand. Sian will add significant value to every element of your project, from keeping an eye on budget and timings to her creative thinking and curious mind. Everything is possible with Sian around. She is creative, an astute business woman and a pleasure to work with.
Fern Toledano
I worked with Sian over my 3 years at The Yard Creative and found her to be a great person to work with and learn from. She's hardworking and very knowledgeable. Her work is always formulated from great research and her ability to explore all avenues of a project and it's potential outcomes makes her a crucial member of any team. I really enjoyed my time working with her and highly recommend anyone takes the opportunity to work with her!
LinkedIn User
I really loved working with Sian at we are experience. She's hardworking, very knowledgeable and great at motivating teams. Her work is always of a really high standard, and clients always enjoy working with her too. She will be greatly missed.
Roz Thomas
Sian was my boss and mentor at my first UX job and I couldn't have asked for a better start to my career in digital. She is an inspirational leader, challenging the status quo and pushing you to consider the problem from different angles to make sure you get to an experience that is loved by the customer and effective for the brand. Sian will add significant value to every element of your project, from keeping an eye on budget and timings to her creative thinking and curious mind. Everything is possible with Sian around. She is creative, an astute business woman and a pleasure to work with.
Fern Toledano
I worked with Sian over my 3 years at The Yard Creative and found her to be a great person to work with and learn from. She's hardworking and very knowledgeable. Her work is always formulated from great research and her ability to explore all avenues of a project and it's potential outcomes makes her a crucial member of any team. I really enjoyed my time working with her and highly recommend anyone takes the opportunity to work with her!
LinkedIn User
I really loved working with Sian at we are experience. She's hardworking, very knowledgeable and great at motivating teams. Her work is always of a really high standard, and clients always enjoy working with her too. She will be greatly missed.
Roz Thomas
Sian was my boss and mentor at my first UX job and I couldn't have asked for a better start to my career in digital. She is an inspirational leader, challenging the status quo and pushing you to consider the problem from different angles to make sure you get to an experience that is loved by the customer and effective for the brand. Sian will add significant value to every element of your project, from keeping an eye on budget and timings to her creative thinking and curious mind. Everything is possible with Sian around. She is creative, an astute business woman and a pleasure to work with.
Fern Toledano
I worked with Sian over my 3 years at The Yard Creative and found her to be a great person to work with and learn from. She's hardworking and very knowledgeable. Her work is always formulated from great research and her ability to explore all avenues of a project and it's potential outcomes makes her a crucial member of any team. I really enjoyed my time working with her and highly recommend anyone takes the opportunity to work with her!
LinkedIn User
I really loved working with Sian at we are experience. She's hardworking, very knowledgeable and great at motivating teams. Her work is always of a really high standard, and clients always enjoy working with her too. She will be greatly missed.
Roz Thomas
Sian was my boss and mentor at my first UX job and I couldn't have asked for a better start to my career in digital. She is an inspirational leader, challenging the status quo and pushing you to consider the problem from different angles to make sure you get to an experience that is loved by the customer and effective for the brand. Sian will add significant value to every element of your project, from keeping an eye on budget and timings to her creative thinking and curious mind. Everything is possible with Sian around. She is creative, an astute business woman and a pleasure to work with.
Fern Toledano
I worked with Sian over my 3 years at The Yard Creative and found her to be a great person to work with and learn from. She's hardworking and very knowledgeable. Her work is always formulated from great research and her ability to explore all avenues of a project and it's potential outcomes makes her a crucial member of any team. I really enjoyed my time working with her and highly recommend anyone takes the opportunity to work with her!
LinkedIn User
I really loved working with Sian at we are experience. She's hardworking, very knowledgeable and great at motivating teams. Her work is always of a really high standard, and clients always enjoy working with her too. She will be greatly missed.
Experience
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The Yard Creative
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United Kingdom
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Design Services
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1 - 100 Employee
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Director
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Sep 2007 - Present
We are creative catalysts. We partner with brands that want to challenge their sector. TYC rejects the same-old and expected by combining our expertise in research, strategy and design to create engaging brands, spaces and digital solutions. Helping our clients connect with their audience whilst accelerating business growth. TYC is part of a global group that can proudly put its hand up and say that the profits we make go directly towards fighting global pollution and climate change. And it feels good. I am responsible for the day-to-day running of this award-winning creative agency across both finance and operations whilst also ensuring the creative output of the team is exceptional. Clients include: NIKE Converse Office Shoes Lendlease Battersea Power Station John Lewis & Partners Bourjois Max Factor Westfield NEXT BP Fortnum & Mason JD Sports Models Own Hammerson World Vision UK Iconic London Eurostar Show less
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Urbankind
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United Kingdom
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Architecture and Planning
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Co-founder
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Jan 2019 - Present
Catalysing urban transformation. Challenging the traditional approach to regeneration and reimagining how human focused places are created. Urbankind brings together a progressive collective of urban changemakers with broad knowledge and skills across the entire value chain of urban design, transformation and regeneration. In partnership with TYC's sister companies under RSBG SE. Catalysing urban transformation. Challenging the traditional approach to regeneration and reimagining how human focused places are created. Urbankind brings together a progressive collective of urban changemakers with broad knowledge and skills across the entire value chain of urban design, transformation and regeneration. In partnership with TYC's sister companies under RSBG SE.
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WAE, a Globant company
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United Kingdom
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Design Services
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1 - 100 Employee
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Interim Design Director (Contract)
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Feb 2012 - Aug 2012
Leading, supporting, and motivating the Experience Design Team made up of UE Architects and UE Creatives. Using strategic, creative and technical skills to place user centered design principles at the heart of everything, helping clients deliver on their brand promise across mobile, desktop, tablet, apps, TV and kiosks. Clients include: Barclays Cineworld Transport for London Savills Leading, supporting, and motivating the Experience Design Team made up of UE Architects and UE Creatives. Using strategic, creative and technical skills to place user centered design principles at the heart of everything, helping clients deliver on their brand promise across mobile, desktop, tablet, apps, TV and kiosks. Clients include: Barclays Cineworld Transport for London Savills
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Harvest Digital
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Head of User Experience
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Nov 2008 - Feb 2012
Responsible for developing the UE team and proposition within the company, my daily role also required me to win new business, provide leadership and creative direction across multiple digital marketing projects whilst also managing client relationships.Clients include:SageRoyal Shakespeare CompanyStannah Stairlifts3MNatWestA key achievement was helping Harvest Digital become only the 9th digital agency in the UK to be awarded the sort after Conversion Partner status by Google in 2009. Show less
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Senior User Experience Consultant
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Oct 2007 - Oct 2008
Responsible for setting up the UE framework at the company whilst working on new business and helping to build a pipeline of user centered project work.Clients include:AGAAuto TraderPlan UKUp My StreetThe Brooke
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Conchango
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Senior User Experience Consultant
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Sep 2004 - Sep 2007
During my time at Conchango the UE team expanded 8 fold. This provided a great platform for the honing of my team management and mentoring skills whilst working with some high-profile clients in the information technology arena. Clients include: Tesco Grocery Conservative Party Virgin Atlantic HMV Digital Chevron Upstream Europe Daily Mail A key achievement was helping Conchango win the Forrester No.1 Top European Web Design Agency in 2006. During my time at Conchango the UE team expanded 8 fold. This provided a great platform for the honing of my team management and mentoring skills whilst working with some high-profile clients in the information technology arena. Clients include: Tesco Grocery Conservative Party Virgin Atlantic HMV Digital Chevron Upstream Europe Daily Mail A key achievement was helping Conchango win the Forrester No.1 Top European Web Design Agency in 2006.
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PA Consulting
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United Kingdom
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Business Consulting and Services
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700 & Above Employee
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User Experience Consultant
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2002 - 2004
Working within the large Information Systems Integration practice, I gained invaluable experience and training operating as a management consultant on large-scale (> £1M) IT integration projects.Clients include:Willis InsuranceSevern Trent WaterThames WaterSecuricorDTI
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Consultant Analyst
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Sep 2000 - Jan 2002
Sian's undergraduate internship at PA Consulting was focused on the project management and production of digital projects for the New Media Group.
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Education
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1998 - 2002
Brunel University
BA HONS, Industrial Design -
Caerleon Comprehensive School
Community
