Pat Finelli

Chief Operating Officer at Pizzaiolo The Pizza Maker's Pizza
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Contact Information
us****@****om
(386) 825-5501
Location
Mississauga, Ontario, Canada, CA

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Experience

    • Canada
    • Food and Beverage Services
    • 1 - 100 Employee
    • Chief Operating Officer
      • May 2020 - Present

    • Co-Founder
      • Oct 2019 - Present

    • Chief Marketing Officer
      • Jun 2005 - Jan 2018

      Instrumental in Pizza Pizza becoming a publicly traded company in 2005 and acquiring Pizza 73 in 2007, Pat helped build both brands to be the number 1 brand in their respective province with a total of approximately $550 million in annual sales. Pat launched loyalty/gift card, Club 11 11 and created value added promotions, such as "Peel and Reveal" and "Crack the Cardboard" with Blockbuster and Cineplex. Negotiated all sponsorships, such as Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, Montreal Canadians, Ottawa Senators, Edmonton Oilers, Calgary Flames, Winnipeg Jets just to name a few. Pat introduced Slices for Smiles which is a Pizza Pizza charity fund raising for Children’s Miracle Network that has raised over $2.5 million to date. We organized over 100 events/year, where some of the events included the Royal Winter Fair, Canada’s Wonderland, Home Show, Digital Dreams, Budweiser Stage, Boots and Hearts Festival. During this time, Pat became the voice behind the Pizza Pizza brand for all radio and television. Show less

    • Canada
    • Food and Beverage Services
    • 700 & Above Employee
    • Vice President Marketing
      • 1996 - 2005

      Built a strong exclusively in-house marketing team that focused on print, direct mail, radio, television, special events (Molson Indy, Chin Picnic, Boat Show) and also targeting non-traditional restaurants such as the Toronto Zoo, colleges and universities.

    • Vice President Operations/Marketing
      • 1994 - 1996

      Responsible for three district managers and approximately two hundred and fifty restaurants. Previously, marketing was being handled by an external ad agency, so Pat transitioned to build their own in-house ad agency.

    • Vice President Operations
      • 1990 - 1994

      Responsible for two district managers, building sales and training new recruits in order to manage and run approximately one hundred and fifty restaurants.Pat also initiated, built and executed delivery services for Swiss Chalet in 1989.

    • District Manager
      • 1988 - 1990

      Responsible for mentoring 3 area managers who collectively managed approximately forty restaurants, where quality, consistency and customer service was paramount.

    • Area Sales Manager
      • 1986 - 1988

      Responsible for 12 restaurants ensuring they maintained corporate operational standards, such as high food quality, great customer service, cleanliness and uniforms.

    • Accounting Associate
      • 1984 - 1986

      Responsible for accounts payable/receivables and profit/loss statements of thirty-eight restaurants

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