Experience

Syte

• South Africa
• Advertising Services
• 1 - 100 Employee

• Head of Paid Social

  • Jun 2021 - Present

• Campaign Manager | Paid Social Strategist

  • Jun 2020 - May 2021

  My role as a paid social strategist includes implementing, tracking and optimising paid social marketing strategies on Facebook, Instagram, LinkedIn & Twitter. I am responsible for building paid social campaign strategies and translate these into action on the relevant social platform. This also includes closely monitoring campaign budgets and ongoing campaign tracking, monitoring and reporting of results. I use my understanding of digital metrics to interpret data which helps campaign optimisation and ensures camapigns hit their allocated conversion or lead goals. I have also created social media content (both written and visual) as well as scheduled and boosted posts. Show less



VML

• United States
• Advertising Services
• 700 & Above Employee

• Competitive Analyst | Strategist

  • Jun 2017 - Mar 2020

  My role included conducting in-depth competitive research and analyzing collected data to provide strategic recommendations. I was responsible for identifying opportunities that help brands stay ahead of their competitors as well as fully understand how their competitors are positioned within the market. These opportunities were identified based on competitor insight, findings, and relevant trends. This information was to be presented in the form of monthly competitor reviews as well as quarterly reviews. Show less



University of Johannesburg

• South Africa
• Higher Education
• 700 & Above Employee

• Strategic Marketing Communication Student

  • Feb 2017 - Nov 2019

  While studying, UJ provided the opportunity to work with real brands and solve real business problems. Over my study period I have helped develop campaigns for two brands: - SADAG (South African Depression and Anxiety group): I helped create a campaign that aimed at raising awareness around the importance of looking after ones mental health. This campaign went on to win a gold assegai award in 2018. - Fujifilm/Instax: I helped create a campaign that successfully repositions the Instax brand within the market. A unique target audience was selected in order to help the brand expand their consumer reach. This campaign was then selected as top campaign by client. Show less



Labstore

• United States
• Advertising Services
• 1 - 100 Employee

• Junior Strategic Planner

  • Jan 2016 - Feb 2017

  Responsible for Conducting in-depth research for numerous projects, analyzing consumer data to answer a research brief, producing a communication strategy that effectively positions a brand within category while identifying and segmenting unique target audiences and optimising opportunities across consumer, shopper and retail. I also conducted in-depth competitor analysis of brand activity as well as trend-watching to explore new business opportunities. Apart from these responsibilities I also created numerous content plans and used PowerPoint to create aesthetically pleasing presentations. Show less

• Intern

  • May 2015 - Dec 2015