Arnaud REDON

General Manager Airports & Programmatic - Trading Automation at JCDecaux Transport Hong Kong
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Contact Information
us****@****om
(386) 825-5501
Location
Hong Kong SAR, HK
Skills

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Credentials

  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    May, 2020
    - Nov, 2024
  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    May, 2020
    - Nov, 2024

Experience

  • JCDecaux Transport Hong Kong
    • Hong Kong
    • Advertising Services
    • 1 - 100 Employee
    • General Manager Airports & Programmatic - Trading Automation
      • Sep 2019 - Present

      - Drive the digital transformation of the business through process Automation and the introduction of data-led Audience Targeting- Launch the very first Programmatic DOOH platform applied to Airport media with VIOOH SSP- Grow the activities and lead the media developments of Hong Kong and Macao International Airports Advertising - Drive the digital transformation of the business through process Automation and the introduction of data-led Audience Targeting- Launch the very first Programmatic DOOH platform applied to Airport media with VIOOH SSP- Grow the activities and lead the media developments of Hong Kong and Macao International Airports Advertising

  • JCDecaux
    • France
    • Advertising Services
    • 700 & Above Employee
    • Managing Director - JCDecaux North America
      • Mar 2014 - Aug 2019

      - Entrusted with the mission to lead the world’s most advanced advertising program ever created in a public venue. $50M initial capital program and managed $22M of additional media development, as part of a $15Bn overhaul of LAX.- Doubled the yearly revenue (OOH industry +14% during same period). P&L responsibility. Drove complete profitability turnaround. - Assembled and led a talented team (Business Development, Sponsorship Sales, Operations, Digital/IT teams, Content Creation Studio) while driving the collaborations with Corporate Sales, Marketing, Procurement and Finance.- Negotiated with the City of Los Angeles advertising and sponsorship concession agreements, created new opportunities through RFPs win and direct negotiations.- Spearheaded major partnership projects such as the flagship Amex Centurion lounge $70M+ over 10 years, opening early 2020 at LAX.- Contributed to reinvigorating some underperforming activities in other US markets.

    • General Manager Airports - JCDecaux China
      • Oct 2007 - Feb 2014

      - Built a new business unit from the ground up, initially for the 2008 Olympic Games. From 1 to 30 employees across 4 cities: Deputy General Manager, Business Development, Sales Teams, Marketing, Operations and support functions.- Delivered exponential growth and significant EBIT Margin in highly competitive environments.- Defined and implemented strategic plans and yearly budgets. P&L responsibility.- Negotiated new media concessions, successfully renewed existing ones and won new RFPs.- Supported other activities’ new development projects in the Region.- Thanks to the relentless work of the talented team, also initiated some of the very first global airport campaigns for a few top 20 Chinese companies (Industrial & Commercial Bank of China (ICBC), Huawei, Bank of China)

    • General Manager Sales & Marketing Street Funiture - JCDecaux China
      • Mar 2006 - Sep 2007

      Prior to the Beijing Olympics, I was first sent to China by the Group Headquarter to take on the position of General Manager Street Furniture and Campus Media, with the mission to entirely restructure, train and lead the Sales and Marketing teams.- Grew this structure from 25 to 40 employees, implemented new processes and established complete new ways to approach clients and incentivize the sales teams to eventually improve significantly Efficiency and Results.- Set revenue forecasts, defined subsequent Marketing / Sales strategies and delivered budgeted top line.- Evaluated new project potential across China and assessed revenues.

    • Account Director - JCDecaux France
      • Nov 2001 - Feb 2006

      - Developed new and existing portfolio of national and regional clients (advertisers and agencies) to complete assigned revenue targets.- Awarded Best Individual Sales Performance 2004 in regional sales team.- Coordinated internally the advertising campaign implementations.

  • SONIS
    • France
    • Movies, Videos, and Sound
    • 1 - 100 Employee
    • International Sales and Movie License Manager
      • 1999 - 2001

      Movie promotion & merchandising products.- Expand the distribution network in Asia, Europe and Middle-East.- Oversee the development of the company direct-to-consumer retail website.- Select and negotiate the movie and TV merchandising licenses with studios and supervise product developments. Movie promotion & merchandising products.- Expand the distribution network in Asia, Europe and Middle-East.- Oversee the development of the company direct-to-consumer retail website.- Select and negotiate the movie and TV merchandising licenses with studios and supervise product developments.

  • High & Low Corporation - Taiwan
    • Europe Export Manager
      • 1998 - 1998

      IT components trading company.Part-time job to finance Mandarin Chinese studies at National Taiwan Normal University IT components trading company.Part-time job to finance Mandarin Chinese studies at National Taiwan Normal University

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