Experience

KIDdesigns, Inc.

• Consumer Electronics
• 1 - 100 Employee

• Director of Sales Operations

  • 2014 - Present

  KIDdesigns, designs, manufactures, and markets a broad range of consumer electronics and electronic toys that set new standards for quality and innovation. Products feature innovative technologies and interactive applications for role-playing, learning, and entertainment for boys and girls of all ages. Brands include iHome, Timex , Barbie and Disney. Lead developer for process and procedures of account administration, sales presentations, forecasting and planning with the goal of… Show more KIDdesigns, designs, manufactures, and markets a broad range of consumer electronics and electronic toys that set new standards for quality and innovation. Products feature innovative technologies and interactive applications for role-playing, learning, and entertainment for boys and girls of all ages. Brands include iHome, Timex , Barbie and Disney. Lead developer for process and procedures of account administration, sales presentations, forecasting and planning with the goal of enhancing market penetration and boosting revenue. Show less KIDdesigns, designs, manufactures, and markets a broad range of consumer electronics and electronic toys that set new standards for quality and innovation. Products feature innovative technologies and interactive applications for role-playing, learning, and entertainment for boys and girls of all ages. Brands include iHome, Timex , Barbie and Disney. Lead developer for process and procedures of account administration, sales presentations, forecasting and planning with the goal of… Show more KIDdesigns, designs, manufactures, and markets a broad range of consumer electronics and electronic toys that set new standards for quality and innovation. Products feature innovative technologies and interactive applications for role-playing, learning, and entertainment for boys and girls of all ages. Brands include iHome, Timex , Barbie and Disney. Lead developer for process and procedures of account administration, sales presentations, forecasting and planning with the goal of enhancing market penetration and boosting revenue. Show less



Basic Fun - Toy Manufacturer

• Boca Raton, Fl

• General Manager Marketing

  • 2012 - 2014

  Basic Fun is a toy manufacturer that markets internally developed and licensed brands. Licensors include Disney, WWE, Warner Bros., Saban and American Greetings. Products are retailed by Wal-mart, Target, Toys R Us, Specialty and the amusement industry. Provided leadership across all marketing functions and coordinated 10-member team in product development, marketing, brand management, web development, packaging, trade show management, PR and media. Key Achievments: $3MM+… Show more Basic Fun is a toy manufacturer that markets internally developed and licensed brands. Licensors include Disney, WWE, Warner Bros., Saban and American Greetings. Products are retailed by Wal-mart, Target, Toys R Us, Specialty and the amusement industry. Provided leadership across all marketing functions and coordinated 10-member team in product development, marketing, brand management, web development, packaging, trade show management, PR and media. Key Achievments: $3MM+ increase in sales and sell-through generated by leveraging proven market design to initiate, develop, and market new product in highly competitive market segment. $1MM by introducing Excel-based, Product Line Planning data-tracking process to identify, product, development, sales, and promotional costs. 500,000 unique views achieved on minimal budget by collaborating and sharing future royalties with production firm using YouTube, web, and TV advertising. Show less Basic Fun is a toy manufacturer that markets internally developed and licensed brands. Licensors include Disney, WWE, Warner Bros., Saban and American Greetings. Products are retailed by Wal-mart, Target, Toys R Us, Specialty and the amusement industry. Provided leadership across all marketing functions and coordinated 10-member team in product development, marketing, brand management, web development, packaging, trade show management, PR and media. Key Achievments: $3MM+… Show more Basic Fun is a toy manufacturer that markets internally developed and licensed brands. Licensors include Disney, WWE, Warner Bros., Saban and American Greetings. Products are retailed by Wal-mart, Target, Toys R Us, Specialty and the amusement industry. Provided leadership across all marketing functions and coordinated 10-member team in product development, marketing, brand management, web development, packaging, trade show management, PR and media. Key Achievments: $3MM+ increase in sales and sell-through generated by leveraging proven market design to initiate, develop, and market new product in highly competitive market segment. $1MM by introducing Excel-based, Product Line Planning data-tracking process to identify, product, development, sales, and promotional costs. 500,000 unique views achieved on minimal budget by collaborating and sharing future royalties with production firm using YouTube, web, and TV advertising. Show less



Air ReLeaf - Web Marketing

• Greenlawn, NY

• General Manager

  • 2010 - 2011

  Air ReLeaf is a web marketing organization focused on direct to consumer distribution of air cleaning plants. Team leader charged with developing all functions necessary to procure, warehouse, market and ship product for an e-commerce start-up. Key Achievements: Innovated new product introduction merging live floral arrangements to improve home health, using web-marketing strategies to promote concept with partners. Established all aspects of supply chain including… Show more Air ReLeaf is a web marketing organization focused on direct to consumer distribution of air cleaning plants. Team leader charged with developing all functions necessary to procure, warehouse, market and ship product for an e-commerce start-up. Key Achievements: Innovated new product introduction merging live floral arrangements to improve home health, using web-marketing strategies to promote concept with partners. Established all aspects of supply chain including quality standards, procurement practice and order processing. Recruited and hired staff to manage day-to-day operations including finance, order management and marketing. Show less Air ReLeaf is a web marketing organization focused on direct to consumer distribution of air cleaning plants. Team leader charged with developing all functions necessary to procure, warehouse, market and ship product for an e-commerce start-up. Key Achievements: Innovated new product introduction merging live floral arrangements to improve home health, using web-marketing strategies to promote concept with partners. Established all aspects of supply chain including… Show more Air ReLeaf is a web marketing organization focused on direct to consumer distribution of air cleaning plants. Team leader charged with developing all functions necessary to procure, warehouse, market and ship product for an e-commerce start-up. Key Achievements: Innovated new product introduction merging live floral arrangements to improve home health, using web-marketing strategies to promote concept with partners. Established all aspects of supply chain including quality standards, procurement practice and order processing. Recruited and hired staff to manage day-to-day operations including finance, order management and marketing. Show less



HIT Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Sr. VP Sales and Operations

  • 2006 - 2010

  HIT Entertainment is the producer of popular children’s entertainment properties including Thomas & Friends, Barney, Bob the Builder and many more. HIT creates content for TV, movies, DVD’s, on-line, books, live events and through consumer products worldwide. Founding member of executive team charged with the creation of a new toy company to market the brands of HIT Entertainment. Accountable for $60MM revenue plus worldwide operations team of 70 employees including engineering… Show more HIT Entertainment is the producer of popular children’s entertainment properties including Thomas & Friends, Barney, Bob the Builder and many more. HIT creates content for TV, movies, DVD’s, on-line, books, live events and through consumer products worldwide. Founding member of executive team charged with the creation of a new toy company to market the brands of HIT Entertainment. Accountable for $60MM revenue plus worldwide operations team of 70 employees including engineering, product integrity, manufacturing, logistics, sales, planning, promotion, analysis and corporate reporting. Key Achievements: EBITDA goal exceeded 250% by gauging retail needs and inventory levels to maintain customer service while simultaneously downsizing organization to point of closure. $3.5MM in incremental orders yielding $750,000 additional gross profit realized by using tooling from discontinued products to build products for sale off-price at respectable profit margin. $60MM growth generated over first three years by recruiting and developing efficient team of sales and marketing professionals in very positive, proactive culture. Show less HIT Entertainment is the producer of popular children’s entertainment properties including Thomas & Friends, Barney, Bob the Builder and many more. HIT creates content for TV, movies, DVD’s, on-line, books, live events and through consumer products worldwide. Founding member of executive team charged with the creation of a new toy company to market the brands of HIT Entertainment. Accountable for $60MM revenue plus worldwide operations team of 70 employees including engineering… Show more HIT Entertainment is the producer of popular children’s entertainment properties including Thomas & Friends, Barney, Bob the Builder and many more. HIT creates content for TV, movies, DVD’s, on-line, books, live events and through consumer products worldwide. Founding member of executive team charged with the creation of a new toy company to market the brands of HIT Entertainment. Accountable for $60MM revenue plus worldwide operations team of 70 employees including engineering, product integrity, manufacturing, logistics, sales, planning, promotion, analysis and corporate reporting. Key Achievements: EBITDA goal exceeded 250% by gauging retail needs and inventory levels to maintain customer service while simultaneously downsizing organization to point of closure. $3.5MM in incremental orders yielding $750,000 additional gross profit realized by using tooling from discontinued products to build products for sale off-price at respectable profit margin. $60MM growth generated over first three years by recruiting and developing efficient team of sales and marketing professionals in very positive, proactive culture. Show less



Mattel, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Senior Director of Sales

  • 1994 - 2006

  Mattel, with revenue in excess of $5B, over 25,000 employees and global operations is the largest toy company in the world. Cornerstone brands include Barbie, Hot Wheels, Fisher-Price and Disney/Pixar properties. General Manager of $200MM+ direct import operations including sales, forecasting, production planning, inventory management, distribution, allocations, intra-company communications and marketing liaison. Key Achievements: 320% sales growth generated over five… Show more Mattel, with revenue in excess of $5B, over 25,000 employees and global operations is the largest toy company in the world. Cornerstone brands include Barbie, Hot Wheels, Fisher-Price and Disney/Pixar properties. General Manager of $200MM+ direct import operations including sales, forecasting, production planning, inventory management, distribution, allocations, intra-company communications and marketing liaison. Key Achievements: 320% sales growth generated over five years while limiting SKU count by developing Sales/Marketing collaborative review process. 25% net profit peak achieved through reorganization of production planning from manufacturers through supply chain to distributors to achieve or exceed sales goals. Exceeded sales goal 15% average for 10 years maintaining high level of customer satisfaction by ensuring the right product in the right place at the right time. Show less Mattel, with revenue in excess of $5B, over 25,000 employees and global operations is the largest toy company in the world. Cornerstone brands include Barbie, Hot Wheels, Fisher-Price and Disney/Pixar properties. General Manager of $200MM+ direct import operations including sales, forecasting, production planning, inventory management, distribution, allocations, intra-company communications and marketing liaison. Key Achievements: 320% sales growth generated over five… Show more Mattel, with revenue in excess of $5B, over 25,000 employees and global operations is the largest toy company in the world. Cornerstone brands include Barbie, Hot Wheels, Fisher-Price and Disney/Pixar properties. General Manager of $200MM+ direct import operations including sales, forecasting, production planning, inventory management, distribution, allocations, intra-company communications and marketing liaison. Key Achievements: 320% sales growth generated over five years while limiting SKU count by developing Sales/Marketing collaborative review process. 25% net profit peak achieved through reorganization of production planning from manufacturers through supply chain to distributors to achieve or exceed sales goals. Exceeded sales goal 15% average for 10 years maintaining high level of customer satisfaction by ensuring the right product in the right place at the right time. Show less



Bond St. LTD / Renwick of Canada - Leather Goods Manufacturer

• New York, NY

• President

  • 1989 - 1993

  Designer and manufacturer of high end personal leather goods marketed under the Bond Street and Renwick of Canada brand names to premium specialty and department stores across the US and Canada. Restructured organization and redefined market positioning. Accountable for $10MM revenue with full P&L responsibility, reporting control for all operating/administrative functions plus product development, sourcing, marketing and sales. Key Achievements: $500,000 saved and… Show more Designer and manufacturer of high end personal leather goods marketed under the Bond Street and Renwick of Canada brand names to premium specialty and department stores across the US and Canada. Restructured organization and redefined market positioning. Accountable for $10MM revenue with full P&L responsibility, reporting control for all operating/administrative functions plus product development, sourcing, marketing and sales. Key Achievements: $500,000 saved and positive cash flow created by replacing fixed expenditure staff/order management system with variable expenditure outsourcing. 15% revenue boost generated after expanding men's leather goods offering to appeal to mainline department stores enabling capture of Dillard's chain. 20% annual revenue increase realized by licensing Rawlings sporting goods name for use on personal leather goods line. Show less Designer and manufacturer of high end personal leather goods marketed under the Bond Street and Renwick of Canada brand names to premium specialty and department stores across the US and Canada. Restructured organization and redefined market positioning. Accountable for $10MM revenue with full P&L responsibility, reporting control for all operating/administrative functions plus product development, sourcing, marketing and sales. Key Achievements: $500,000 saved and… Show more Designer and manufacturer of high end personal leather goods marketed under the Bond Street and Renwick of Canada brand names to premium specialty and department stores across the US and Canada. Restructured organization and redefined market positioning. Accountable for $10MM revenue with full P&L responsibility, reporting control for all operating/administrative functions plus product development, sourcing, marketing and sales. Key Achievements: $500,000 saved and positive cash flow created by replacing fixed expenditure staff/order management system with variable expenditure outsourcing. 15% revenue boost generated after expanding men's leather goods offering to appeal to mainline department stores enabling capture of Dillard's chain. 20% annual revenue increase realized by licensing Rawlings sporting goods name for use on personal leather goods line. Show less