Experience

Reprise Digital

• United States
• Advertising Services
• 700 & Above Employee

• Paid Social Manager

  • Apr 2022 - Present

  Responsible for managing all social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting Creation and delivery of effective media plan details for paid social campaign… Show more Responsible for managing all social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting Creation and delivery of effective media plan details for paid social campaign efforts Developing, overseeing, optimizing, and maintaining paid social campaigns for clients; including coordination of assets between creative agencies and budget management. Show less Responsible for managing all social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting Creation and delivery of effective media plan details for paid social campaign… Show more Responsible for managing all social media platforms such as Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok and Reddit Responsible for overseeing Paid Social Senior Specialists, Specialists and Associates on the team and owning their career development Cross-Brand oversight of all Paid Social campaigns, including coordination of campaign planning, activation, and reporting Creation and delivery of effective media plan details for paid social campaign efforts Developing, overseeing, optimizing, and maintaining paid social campaigns for clients; including coordination of assets between creative agencies and budget management. Show less



Hay House, Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Social Media Manager

  • Oct 2018 - Apr 2022

  -Create and execute a comprehensive social media strategy that raises visibility and traffic across all Hay House brands, including strategies for channel selection, engagement, target audience followers, and content development. -Design, create and manage promotions and Social Advertising campaigns. -Manage internet marketing and advertising on Facebook, Instagram, YouTube, and AdWords Including ad placements and evaluation/analysis of online advertising opportunities. -Monitor… Show more -Create and execute a comprehensive social media strategy that raises visibility and traffic across all Hay House brands, including strategies for channel selection, engagement, target audience followers, and content development. -Design, create and manage promotions and Social Advertising campaigns. -Manage internet marketing and advertising on Facebook, Instagram, YouTube, and AdWords Including ad placements and evaluation/analysis of online advertising opportunities. -Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. -Analyze, review, and report on the effectiveness of campaigns, in an effort to maximize results. -Compile & report results to key stakeholders -Oversee and recommend appropriate budgets for social media campaigns. -Collaborate with and train content contributors and maintain cross-platform editorial calendars. -Monitor comments on Facebook and Twitter, responding to and addressing customer inquiries. -Act as the primary liaison for Facebook rep and any third-party vendors of social tools or beta testing. -Participate in special projects or other duties, as assigned. -Research and report on techniques, trends and industry news related to social media marketing. Show less -Create and execute a comprehensive social media strategy that raises visibility and traffic across all Hay House brands, including strategies for channel selection, engagement, target audience followers, and content development. -Design, create and manage promotions and Social Advertising campaigns. -Manage internet marketing and advertising on Facebook, Instagram, YouTube, and AdWords Including ad placements and evaluation/analysis of online advertising opportunities. -Monitor… Show more -Create and execute a comprehensive social media strategy that raises visibility and traffic across all Hay House brands, including strategies for channel selection, engagement, target audience followers, and content development. -Design, create and manage promotions and Social Advertising campaigns. -Manage internet marketing and advertising on Facebook, Instagram, YouTube, and AdWords Including ad placements and evaluation/analysis of online advertising opportunities. -Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. -Analyze, review, and report on the effectiveness of campaigns, in an effort to maximize results. -Compile & report results to key stakeholders -Oversee and recommend appropriate budgets for social media campaigns. -Collaborate with and train content contributors and maintain cross-platform editorial calendars. -Monitor comments on Facebook and Twitter, responding to and addressing customer inquiries. -Act as the primary liaison for Facebook rep and any third-party vendors of social tools or beta testing. -Participate in special projects or other duties, as assigned. -Research and report on techniques, trends and industry news related to social media marketing. Show less



Ignite Visibility

• United States
• Advertising Services
• 100 - 200 Employee

• Social Media Strategist

  • Mar 2018 - Oct 2018

  -Strategize, manage and implement Social Media deliverables in a timely manner -Develop engaging social media posts, that increase click-through rates, and social engagements -Creation of a content marketing calendar to ensure regular content is created both on and offsite -Provide direction to account managers and project coordinators, developing in-depth social media strategies; including, content strategy, design, and advertising initiatives -Manage monthly advertising budgets of… Show more -Strategize, manage and implement Social Media deliverables in a timely manner -Develop engaging social media posts, that increase click-through rates, and social engagements -Creation of a content marketing calendar to ensure regular content is created both on and offsite -Provide direction to account managers and project coordinators, developing in-depth social media strategies; including, content strategy, design, and advertising initiatives -Manage monthly advertising budgets of $2000/mo across all social media platforms -Expert knowledge in Facebook, Instagram, Twitter, Pinterest, and LinkedIn Advertising -Create and develop content strategies, KWA's and linking strategies that utilize Google's best practices, which resulted in increases in traffic of up to 1,000% MoM -Perform digital PR outreach and link acquisition for clients that increased their digital presence as well as brought brand awareness to new audiences. -Responsible for developing new business relationships with Influencers across multiple industries -Oversee all content creation activities for my clients. (Video, Blogging, Infographics etc.)

• Social Media Manager

  • Jun 2015 - Mar 2018

  My responsibilities of the position are as follows: • Create editorial calendars • Blog posting on platforms (WordPress, Shopify, & Hubspot) • Manage Writers and Designers • Build social media profiles • Update clients social profiles and blogs • Run social media advertisements (Facebook, Instagram, and Twitter) • Write and manage client articles and press releases • Create Client Keyword Assignments for SEO • Perform Digital PR Outreach and Link Acquisition… Show more My responsibilities of the position are as follows: • Create editorial calendars • Blog posting on platforms (WordPress, Shopify, & Hubspot) • Manage Writers and Designers • Build social media profiles • Update clients social profiles and blogs • Run social media advertisements (Facebook, Instagram, and Twitter) • Write and manage client articles and press releases • Create Client Keyword Assignments for SEO • Perform Digital PR Outreach and Link Acquisition • Develop new business relationships with Editors, Stylists and Bloggers for clients • Conduct client competitive research and analysis • Develop Marketing Materials (Infographics, Promotions, Ads etc.)



YellowScene Magazine

• Erie, Colorado

• Sales Associate

  • Apr 2014 - Jun 2014

  I updated the internal client database with leads, current advertisers and potential leads. I contacted clients to seek approval for advertisements to be placed in the magazine. If changes needed to be made I communicated with the sales and design team about making the changes. I also managed the festival events which entailed generating sign-ups for giveaways and a club card for exclusive discounts at local restaurants and retailers. I created an “e-line” page on the magazine website for… Show more I updated the internal client database with leads, current advertisers and potential leads. I contacted clients to seek approval for advertisements to be placed in the magazine. If changes needed to be made I communicated with the sales and design team about making the changes. I also managed the festival events which entailed generating sign-ups for giveaways and a club card for exclusive discounts at local restaurants and retailers. I created an “e-line” page on the magazine website for current advertisers so that readers had access to client information. Show less I updated the internal client database with leads, current advertisers and potential leads. I contacted clients to seek approval for advertisements to be placed in the magazine. If changes needed to be made I communicated with the sales and design team about making the changes. I also managed the festival events which entailed generating sign-ups for giveaways and a club card for exclusive discounts at local restaurants and retailers. I created an “e-line” page on the magazine website for… Show more I updated the internal client database with leads, current advertisers and potential leads. I contacted clients to seek approval for advertisements to be placed in the magazine. If changes needed to be made I communicated with the sales and design team about making the changes. I also managed the festival events which entailed generating sign-ups for giveaways and a club card for exclusive discounts at local restaurants and retailers. I created an “e-line” page on the magazine website for current advertisers so that readers had access to client information. Show less



Five Hype

• Greater Denver Area

• Marketing Intern

  • Jan 2014 - Apr 2014

  I executed social media for various clients including Twitter, Facebook, and Google+ posts about their company or product. I developed creative posts generating a buzz for our clientele. I contacted media outlets to obtain interviews or articles written about our clients. I also worked on the music aspect of the company (SoundHype) where I connected with musicians that we had deemed marketable and gathered song information to market their track to potential buyers. I executed social media for various clients including Twitter, Facebook, and Google+ posts about their company or product. I developed creative posts generating a buzz for our clientele. I contacted media outlets to obtain interviews or articles written about our clients. I also worked on the music aspect of the company (SoundHype) where I connected with musicians that we had deemed marketable and gathered song information to market their track to potential buyers.