Experience

THE KIT

• Canada
• Book and Periodical Publishing
• 1 - 100 Employee

• Operations Director

  • Oct 2018 - Present

  Digital & print operationsMarketing & Campaign managementAffiliate & eCommerceAnalytics & insightNewsletter strategy & email deploymentProduct roadmap & discoverySEO strategy & implementationManage technical aspects of partnerships

• Project Director, Digital Media Operations

  • Aug 2011 - Oct 2018

  Production publishing of web, tablet magazine, app, newsletters, email marketing, video and print. Manage content partnerships; The Star, Apple, Yahoo, Huffington Post, Google, LinkedIn, Weather Network. As part of The Kit Collab in-house integrated marketing and sales agency, collaboratively strategize on product and content development, integrated sales campaigns and relative supportive marketing. Analytics for web, app, tablet magazine and social media. Project manage all client facing integrated programs. Manage all ecommerce; affiliates and custom commerce.



TC Transcontinental

• Canada
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Senior Project Manager, Digital Solutions

  • Jan 2011 - Aug 2011

  Managed a team of client facing project managers who were responsible for digital media accounts for canadianliving.com, ellecanada.com, more.ca and hockeynews.com. Projects included integrated programs for micro sites, mobile, video, gaming and content development. Responsible for entire project management cycle; from scope to campaign reporting. Clients include L'oreal, Dove, H&M, Centrum, P&G, Kellogg's, Home Sense, LG, Bick's, Pronamel, Dairy Farmers of Canada. Managed a team of client facing project managers who were responsible for digital media accounts for canadianliving.com, ellecanada.com, more.ca and hockeynews.com. Projects included integrated programs for micro sites, mobile, video, gaming and content development. Responsible for entire project management cycle; from scope to campaign reporting. Clients include L'oreal, Dove, H&M, Centrum, P&G, Kellogg's, Home Sense, LG, Bick's, Pronamel, Dairy Farmers of Canada.



Lavalife

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Services Director

  • Apr 2008 - Dec 2010

  Responsible for the management of interactive design projects from various business units. Led creative brainstorming sessions and ensured that briefs were followed and top quality creative was delivered on deadline to web development. Creative included websites, micro-sites, landing pages, emails, ad banners, integrated and customized sales programs, e-commerce flows, smartphone apps, mobile decks, mobile banners and print. Successfully led and managed a team of six designers ensuring a positive atmosphere to assist with their creative ingenuity. Managed a team of freelancers which included front-end developers, production artists and French and Spanish translators.



Fuel Advertising

• Senior Publications Manager

  • 2005 - 2008

  Responsible for the day-to-day account management and production of client publications and marketing initiatives to ensure consistent procedures among cross functional departments. Contributed to creative brainstorming sessions to guarantee top quality initiatives and creative delivered to client. Managed the day-to-day deliverables from editors, copy-editors, creative services, photographers, translators, prepress, production and suppliers. In charge of quality control which included author’s corrections, colour amendments to creative, press checks and printer delivery.



SJC

• Canada
• Marketing Services
• 200 - 300 Employee

• Group Production Director, Magazines

  • 2000 - 2005

  Managed and supervised a centralized production department producing five monthly magazines, various guides and direct marketing initiatives. In charge of all aspects of production; business planning, budgeting, quality control, paginations, scheduling, workflow, distribution, invoice analysis and supplier liaison. Responsible for the creative and design of advertising and direct marketing response projects.

• Production Director, Magazines

  • 1995 - 2000

  Managed and supervised a production department of three people producing one monthly magazine, six annual guides and various marketing initiatives while leading an additional major project. Responsible for client contact on the production of their publications. In charge of all aspects of production; budgeting, quality control, paginations, scheduling, workflow, distribution, invoice analysis and supplier liaison.