Laura Ferguson
Social and Campaign Manager at Makers- Claim this Profile
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Bio
Experience
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Makers
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Social and Campaign Manager
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Apr 2022 - Present
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BookTrust
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Campaigns Manager
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Jul 2020 - Apr 2022
Developing high profile and impactful campaigns that will get children and families reading. Using audience and behavioural insight to scope and design an integrated campaign ensuring that the strategic approach, messaging and channels will be effective in engaging and impacting our target audiences. Developing high profile and impactful campaigns that will get children and families reading. Using audience and behavioural insight to scope and design an integrated campaign ensuring that the strategic approach, messaging and channels will be effective in engaging and impacting our target audiences.
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Cancer Institute NSW
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Australia
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Hospitals and Health Care
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200 - 300 Employee
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Senior Campaign Manager
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Nov 2017 - Feb 2019
Led the delivery of an evidence-based public education campaign to get women aged 50-74 in Sydney, NSW, to screen biennially. The 2018-19 campaign was the first year ever that the funding and performance targets for the program were over-delivered at 101%. Led the delivery of an evidence-based public education campaign to get women aged 50-74 in Sydney, NSW, to screen biennially. The 2018-19 campaign was the first year ever that the funding and performance targets for the program were over-delivered at 101%.
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Macquarie University
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Australia
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Higher Education
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700 & Above Employee
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Website Content Manager
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Jul 2017 - Nov 2017
Liaised with stakeholders/clients to understand their communication needs and provide support and advice on web content best practices. Liaised with stakeholders/clients to understand their communication needs and provide support and advice on web content best practices.
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Wesley Mission
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Australia
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Non-profit Organizations
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700 & Above Employee
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Maketing Manager
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May 2017 - Jul 2017
Managed a team of copywriters to produce over 2,000 pages of content for the launch of a brand-new website. Managed a team of copywriters to produce over 2,000 pages of content for the launch of a brand-new website.
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Public Health England
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United Kingdom
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Hospitals and Health Care
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700 & Above Employee
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Campaign Manager
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Apr 2014 - Apr 2017
Worked with suppliers and agencies to plan and deliver national campaigns and hyper local campaigns that help protect and improve people’s health. Worked with suppliers and agencies to plan and deliver national campaigns and hyper local campaigns that help protect and improve people’s health.
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UK Department of Health
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London, United Kingdom
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Policy Advisor
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Sep 2013 - Mar 2014
Provide coordination support for a weekly meeting with the Secretary of State, the monthly stocktake with the Cabinet Office and regular meetings on the Prime Minister and Deputy Prime Minister Commitments. Provide coordination support for a weekly meeting with the Secretary of State, the monthly stocktake with the Cabinet Office and regular meetings on the Prime Minister and Deputy Prime Minister Commitments.
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Editor
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Mar 2010 - Aug 2013
Accountable for the delivery of two politically focused publications with large readerships. Accountable for the delivery of two politically focused publications with large readerships.
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Education
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Institute of Data & Marketing (IDM)
Postgraduate Degree, Direct and digital marketing -
The Nottingham Trent University
Bachelor's degree, Broadcast Journalism