Sr. Brand Manager

• Jan 2023 - Present

Brand Manager

• Mar 2021 - Jan 2023

Senior Associate Brand Manager

• Jul 2019 - Mar 2021

Successfully launched Wonderful Pistachios No Shells Flavors (Honey Roasted and Chili Roasted) in 55,000 stores nationwide, adding incremental sales to core portfolio. New No Shells Flavors are a 2020 IRI New Product "Rising Star" and 2021 #11 IRI New Products "Pacesetters" Briefed and executed integrated marketing campaign for Wonderful Pistachios No Shells, which included TV for the first time ever Briefed and supported execution of new health campaign for Wonderful Pistachios - "The… Show more Successfully launched Wonderful Pistachios No Shells Flavors (Honey Roasted and Chili Roasted) in 55,000 stores nationwide, adding incremental sales to core portfolio. New No Shells Flavors are a 2020 IRI New Product "Rising Star" and 2021 #11 IRI New Products "Pacesetters" Briefed and executed integrated marketing campaign for Wonderful Pistachios No Shells, which included TV for the first time ever Briefed and supported execution of new health campaign for Wonderful Pistachios - "The Original Plant-Based Protein" Worked cross-functionally with Agency and New Product Development teams to update core point-of-sale material based on new "The Original Plant-Based Protein" marketing campaign Drove SKU innovation for the Wonderful Pistachios No Shells portfolio with new variety and multipacks for different channels Developed Brand Plan for Wonderful Pistachios No Shells, with a focus on innovation and communication strategy, driving double-digit growth 2 years in a row Owner of Wonderful Pistachios marketing budget

Associate Brand Manager

• Aug 2017 - Jul 2019

MBA Rotational Program Coordinated conception and development of first ever Plant-Based Protein Nutrition Leadership Symposium to elevate Wonderful Pistachios as a go-to plant-based protein snack with over 16MM media and consumer impressions Owned data analytics behind POM’s price increase, including weekly tracker to leadership and larger team, and deep dive to understand different pricing strategies implemented by retailers Briefed and executed integrated marketing campaign to own… Show more MBA Rotational Program Coordinated conception and development of first ever Plant-Based Protein Nutrition Leadership Symposium to elevate Wonderful Pistachios as a go-to plant-based protein snack with over 16MM media and consumer impressions Owned data analytics behind POM’s price increase, including weekly tracker to leadership and larger team, and deep dive to understand different pricing strategies implemented by retailers Briefed and executed integrated marketing campaign to own new consumption occasion for JUSTIN wine, generating sales lift on premium wine shops Supported Brand Plan development for JUSTIN wine, POM Wonderful and Wonderful Pistachios No Shells, with emphasis on FSI and trade ad strategy, channel analysis, and SKU innovation Worked with Wonderful Sales to update point-of-sale material based on new POM marketing campaign Elaborated long term juice forecast with recommendations on short and long term strategies to increase profitability Supported analysis of a potential competitor acquisition Show less MBA Rotational Program Coordinated conception and development of first ever Plant-Based Protein Nutrition Leadership Symposium to elevate Wonderful Pistachios as a go-to plant-based protein snack with over 16MM media and consumer impressions Owned data analytics behind POM’s price increase, including weekly tracker to leadership and larger team, and deep dive to understand different pricing strategies implemented by retailers Briefed and executed integrated marketing campaign to own… Show more MBA Rotational Program Coordinated conception and development of first ever Plant-Based Protein Nutrition Leadership Symposium to elevate Wonderful Pistachios as a go-to plant-based protein snack with over 16MM media and consumer impressions Owned data analytics behind POM’s price increase, including weekly tracker to leadership and larger team, and deep dive to understand different pricing strategies implemented by retailers Briefed and executed integrated marketing campaign to own new consumption occasion for JUSTIN wine, generating sales lift on premium wine shops Supported Brand Plan development for JUSTIN wine, POM Wonderful and Wonderful Pistachios No Shells, with emphasis on FSI and trade ad strategy, channel analysis, and SKU innovation Worked with Wonderful Sales to update point-of-sale material based on new POM marketing campaign Elaborated long term juice forecast with recommendations on short and long term strategies to increase profitability Supported analysis of a potential competitor acquisition Show less

Product Innovation Consultant

• Sep 2016 - Mar 2017

MBA Capstone Project Go-to-market strategy to reintroduce a historical beer brand into its traditional market. MBA Capstone Project Go-to-market strategy to reintroduce a historical beer brand into its traditional market.

Marketing and Operations MBA Intern

• Jan 2016 - Dec 2016

Conducted merchandising analysis to identify color, style and design trends. Proposed and implemented improvements to current inventory. Researched wedding market to understand the industry and consumer behavior in order to design a referral strategy to widen customer base. Conducted merchandising analysis to identify color, style and design trends. Proposed and implemented improvements to current inventory. Researched wedding market to understand the industry and consumer behavior in order to design a referral strategy to widen customer base.

eCommerce MBA Summer Intern

• Jun 2016 - Aug 2016

Managed cross-functional projects, ranging from operations to marketing, to raise awareness, boost sales and improve customer satisfaction with FIJI's ecommerce platform. Assisted the ecommerce roll out to other brands within the Wonderful Company. Managed cross-functional projects, ranging from operations to marketing, to raise awareness, boost sales and improve customer satisfaction with FIJI's ecommerce platform. Assisted the ecommerce roll out to other brands within the Wonderful Company.

Consultant

• Oct 2012 - May 2015

Managed teams of 2-3 people in leading Brazilian companies, with a focus on budget overview and expense management projects. Also reported results to senior managers and partners, as well as being responsible for coaching executives and team members.

Analyst

• Jan 2010 - Oct 2012

Collaborated with senior consultants in several different Brazilian and American clients to improve process, deploy goals throughout corporations and create and implement actions plans, with a focus on increasing productivity and financial results.

Intern

• Jan 2009 - Jul 2009

Monitored daily performance of 10+ funds to check and maximize profitability; responsible for funds financial transactions. Prepared due-diligence report and presentation of two funds to investment manager, adding one new fund to current portfolio. Monitored daily performance of 10+ funds to check and maximize profitability; responsible for funds financial transactions. Prepared due-diligence report and presentation of two funds to investment manager, adding one new fund to current portfolio.

Equity Research Intern

• Jan 2008 - Dec 2008

Conducted equity research analysis for two real estate brokerage firms, kick-starting the coverage of a new industry. Collaborated with senior analysts to improve financial models and reports of 10+ companies by contacting Investor Relations officers and reporting companies’ quarterly earnings and market updates to investors. Conducted equity research analysis for two real estate brokerage firms, kick-starting the coverage of a new industry. Collaborated with senior analysts to improve financial models and reports of 10+ companies by contacting Investor Relations officers and reporting companies’ quarterly earnings and market updates to investors.