Experience

rrebrand

• Spain
• Design Services
• 1 - 100 Employee

• Partner and strategic designer

  • Jun 2018 - Present

  I am a partner in rrebrand, a strategic and service design consultancy that facilitates participatory processes to help organizations and communities to innovate in a meaningful way and thus to achieve a transformation that contributes to a prosperous, fair and sustainable development. As part of the company, I am responsible for leading design-driven innovation projects, from research to conceptualization, always seeking to develop a value proposition that responds to the needs of the context, using design to identify opportunities in the future and creatively solve the problems of the present. Among others, we have developed innovative strategies, concepts, services, products and spaces in Argentina (3g Office and Google), Bolivia (Banco Unión), Colombia (GueQuynza, Coschool, 3g Office and Claro), Spain (Google, BBVA, RTVE, Nueva Pescanova, Endesa, Axel Springel and Siemens), Panamá (Banesco) and Perú (Instituto Toulouse Lautrec, Mall Plaza and Natura).



Universidad de Los Andes

• Colombia
• Higher Education
• 700 & Above Employee

• Lecturer at the School of Design

  • Feb 2018 - Present

  Responsible to teach Speculative Design, coach undergraduate and master design students in their final projects and assist PhD candidates in the Doctorate in Technological Innovation Management. I was also professor of practice in 2020 and lecturer at the same school between 2018 and 2019, 2012, between 2010 and 2011, and between 2005 and 2007.



Self-employed

• Speaker and facilitator about design and innovation

  • Jan 2000 - Present

  I have conducted workshops, talks, and exhibitions about design and -social- innovation at over 50 locations around the world. More information here: http://jrms.pktweb.com/?p=3333



Delft University of Technology

• Netherlands
• Research Services
• 700 & Above Employee

• Designer and researcher at ID·Studio·Lab

  • Feb 2014 - Oct 2018

  Even though SMEs urgently need to innovate, they have lagged behind thinking, mapping, and influencing the future because of the lack of sufficient skills and resources. Supported by a scholarship from the Colombian government, I conducted an inquiry to bring the benefits of applying vision concepts, commonly known as concept cars in the automotive industry, as a design approach to supporting innovation in SMEs. Initially, I focused on automotive corporations using concept cars as a futures technique in the context of innovation. In view of the insights drawn from this study, I consolidated a design-led futures technique for SMEs. Finally, I evaluated the use of the technique with several SMEs, collecting its benefits and limitations. I also coached graduation and Joint Master Project students and taught Design-Driven Innovation, Design Roadmapping, and Design for Interaction Research Methodology to master students. Details about the project here: http://dive.pktweb.com/ and information of the lab here: http://www.studiolab.nl/



Ministerio de Comercio, Industria y Turismo

• Colombia
• Government Administration
• 400 - 500 Employee

• Design and innovation consultant: leader of the National Design Programme

  • Jul 2011 - Feb 2014

  Consulting on design-driven innovation for the Vice-Ministry of Business Development. Within this Vice-Ministry I lead the National Design Program that promotes design for SMEs through showing successful design cases, transferring knowledge about design to the industry, and developing design and innovation's public policies. More information here: http://jrms.pktweb.com/?cat=57



Cámara de Comercio de Bogotá

• Utilities
• 700 & Above Employee

• Design and innovation consultant: trainer for the Bogota Innova Programme

  • Jan 2010 - Feb 2014

  Consulting different enterprises on design -thinking- to strengthen their business development and to contribute to a better quality of life in Bogota and the region. More information here: http://jrms.pktweb.com/?s=CCB



Universidad Nacional de Colombia

• Colombia
• Higher Education
• 700 & Above Employee

• Teacher at the School of Industrial Design

  • Jan 2010 - Jun 2010

  Responsible to coach students in design and -social- innovation. I was also a part-time lecturer at the same school between 2001 and 2002.



Motio Development

• Netherlands
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Design consultant: project leader of ITO

  • Jan 2009 - Jul 2009

  I have developed a comprehensive design project using the Vision in Product Design approach (ViP). It included the definition of a domain, the development of the vision, the creation of a concept product, and the design of a product-service system. More info here: http://jrms.pktweb.com/?p=104



Océ - A Canon Company

• Netherlands
• Printing Services
• 700 & Above Employee

• Design consultant: project leader of the team at Océ Research Competition

  • 2009 - 2009

  I lead an interdisciplinary team that developed a concept printer system for 2025 and sketched a strategic roadmap to guide the new research and development’s projects. More info here: http://jrms.pktweb.com/?p=1008



IDOM Consulting, Engineering, Architecture

• Spain
• IT Services and IT Consulting
• 700 & Above Employee

• Design and innovation consultant at the Innovation and Technological Development Department

  • Jun 2008 - Dec 2008

  I was part of the team that regulates all the know-how, technical and management skills of IDOM in the area of research, development, and innovation.



Urbanimal made by humans Ltda

• Designer and project manager

  • Jan 2005 - Jul 2007

  I worked as a designer in this agency dedicated to developing interior design projects to export to the USA.



Kassani Diseño

• Colombia
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Chief Innovation Officer

  • Apr 2004 - Dec 2004

  I was responsible to set-up the company’s innovation strategy and coordinate the research and development project portfolio. With the support of an interdisciplinary team, twelve families of products were launched, and the commercial portfolio was rearranged.



Pontificia Universidad Javeriana

• Colombia
• Higher Education
• 700 & Above Employee

• Teacher at the School of Industrial Design

  • Jan 2002 - Jul 2004

  I was the leader of the major in technology and innovation, which includes conducting research in these areas and managing several professional services. I was also a part-time lecturer at the same school between 2001 and 2002, and 2004 and 2007.



Dies Diseño Industrial

• Industrial Design Consultant

  • Jan 1999 - Oct 2000

  I developed various design activities, including research, conceptualization, and development of different products.



AEI Gestión de Diseño

• Industrial Design Consultant

  • Feb 1999 - Aug 1999

  Working for the the Bogota City Hall, I was responsible for supporting the design and development of a set of furniture that was implemented in, at least, 24 public schools in Bogota, Colombia, for more than 2.5 millions of students and teachers. More info here: http://jrms.pktweb.com/?p=1153