Rachel E.

Digital Marketing at PT IONS International Education
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Contact Information
us****@****om
(386) 825-5501
Location
Yogyakarta, Indonesia, ID
Languages
  • English Professional working proficiency
  • Indonesian Native or bilingual proficiency
  • Mandarin Elementary proficiency
  • Korean Elementary proficiency

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Bio

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Gregorius Edward Pamudji

Rachel is a great team player and lift the whole team up from beginning of the project until the final presentation. Her attention to details is easy to recognized among others. We are so lucky to have her as a part of essential team member. I believe that her presence in any upcoming projects will benefit the whole team. Wish all the best for you, Rachel!

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Credentials

  • EF SET English Test: C2 Proficient
    EF Education First
    Sep, 2023
    - Oct, 2024
  • Google Analytics 4
    Belajarlagi
    Jul, 2023
    - Oct, 2024
  • Search Engine Optimization Specialization
    Belajarlagi
    Mar, 2023
    - Oct, 2024
  • Digital Marketing: Great Content Creation
    harisenin.com
    Apr, 2022
    - Oct, 2024
  • Content Writing
    Ekskul
    Mar, 2022
    - Oct, 2024
  • Digital Marketing
    Ekskul
    Jan, 2022
    - Oct, 2024
  • Microsoft Excel: Excel from Beginner to Advance
    Udemy
    Dec, 2021
    - Oct, 2024
  • Digital Marketing for Beginner
    dibimbing.id
    Nov, 2021
    - Oct, 2024
  • Digital Marketing: Introduction to Social Media & Social Media Advertising
    harisenin.com
    Nov, 2021
    - Oct, 2024
  • Master Human Resources
    Kelas.work by Kelas.com
    Nov, 2021
    - Oct, 2024
  • Rakamin Academy: Digital Marketing 101
    Rakamin Academy
    Oct, 2021
    - Oct, 2024
  • Introduction to Adobe Illustrator
    Pirion School
    Sep, 2021
    - Oct, 2024
  • Complex Problem Solving: The Modern Way of Solving Complex Problem
    Glints
    Feb, 2021
    - Oct, 2024
  • RevoU Mini Course: Introducing to Digital Marketing
    RevoU
    Feb, 2021
    - Oct, 2024
  • Advanced Google Analytics
    Google Digital Academy (Skillshop)
    Feb, 2022
    - Oct, 2024
  • Google Analytics for Beginner
    Google Digital Academy (Skillshop)
    Feb, 2022
    - Oct, 2024

Experience

    • Indonesia
    • Education
    • 1 - 100 Employee
    • Digital Marketing
      • Sep 2023 - Present
    • Indonesia
    • Education
    • 1 - 100 Employee
    • Content Writer
      • May 2023 - Present

      Responsibilities: • Research keywords, trends, and competitor of Hellocation. • Write SEO friendly article for Hellocation's website. • Copywrite brief for social media content. Read all my article at Hellocation here and get more insight about Korean Culture: https://blog.hellocation.id/author/achel/ Responsibilities: • Research keywords, trends, and competitor of Hellocation. • Write SEO friendly article for Hellocation's website. • Copywrite brief for social media content. Read all my article at Hellocation here and get more insight about Korean Culture: https://blog.hellocation.id/author/achel/

    • Indonesia
    • Social Networking Platforms
    • 1 - 100 Employee
    • Social Media and SEO Content Specialist
      • Jul 2022 - Present

      Founded in 2022, Studio Bestie appears in Social Media as an inspiring Branding and Social Media project. Sharing Social Media strategy, trends, and the love of branding in one place. Visit us on Instagram at: instagram.com/bestiestudio.co Responsibilities: • Build Brand from scratch. • Build Brand Guideline. • Research article, content, and design idea to produce high quality content. • Create content and visual brief matching the communication goal and brand. • Manage social media by post content and interact with audience. • Generates 1k+ views on reels for less than 24 hours. • Running Meta Ads and Google Ads. Show less

    • Digital Marketing
      • May 2023 - Jul 2023

      Responsibilities: • Planning content and brief copywriting for Instagram. • Planning strategy for online advertising. • Copywriting for Ads. • Running Meta Ads with low budget and manage +60 conversion to WhatsApp. • Running Google Ads and manage to get +2.8k new visitors to landing page in a month. Responsibilities: • Planning content and brief copywriting for Instagram. • Planning strategy for online advertising. • Copywriting for Ads. • Running Meta Ads with low budget and manage +60 conversion to WhatsApp. • Running Google Ads and manage to get +2.8k new visitors to landing page in a month.

    • Indonesia
    • Higher Education
    • 100 - 200 Employee
    • Creative Marketing
      • Sep 2022 - Feb 2023

      Harisenin.com is online Education platform that offers education-to-employment programs for the most in-demand professions today. Responsibilities: • Contribute in the implementation of marketing strategies • Support the marketing manager in overseeing the department’s operations • Conduct market research to identify opportunities for promotion and growth • Gather and analyze consumer behavior data • Monitor competitors marketing activities • Help manager to lead teams of SEO Writer, Marketing Officer, Performance/Paid Marketing, Affiliate Marketing, and Email Marketing • Create brief contents/design for campaigns, email banner, and do a quality control • Crafted and running a total of 9 campaigns and 42 ads in the first 2 months of work • Research keywords for SEO using Google Keyword Planner • Write SEO friendly article and ranked on the first page • Onboard new apprentice alongside marketing manager to get them ready to work • Help Content Manager in creating content ideas for Social Media • Do Email blast weekly to engage with audience Show less

    • Product Marketing
      • Apr 2022 - Jul 2022

      Responsibilities: • Research about material used for making e-Books. • Building draft for e-books and doing Quality Control with Team Leader. • Designing e-Books. • Learning every materials and trying to understand it, so I can make a high-value contents. • Involve in promoting and successing harisenin.com campaigns. • Apprentice of the month. • Helping other department to build module learning. Responsibilities: • Research about material used for making e-Books. • Building draft for e-books and doing Quality Control with Team Leader. • Designing e-Books. • Learning every materials and trying to understand it, so I can make a high-value contents. • Involve in promoting and successing harisenin.com campaigns. • Apprentice of the month. • Helping other department to build module learning.

    • Indonesia
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Marketing Intern
      • Mar 2022 - Jun 2022

      Edutech Company that provides tutoring services for chemical engineering, bioprocess engineering, and other process engineering. Responsibilities: • Learning and research about Chemical Engineering to help team making contents. • Writing creative brief including visual copywriting. • Create a content pillar in accordance with the brand's vision and mission • Make editorial plan based on trends. • Analyzing trends through social media platforms. • Social media talent and concept brief, generates more than 3k views less than 24 hours. • Competitor analysis to develop Torche in terms of content and services. • Designing content and visual reference. • Involve in campaign to raise tutor popularity, generates more than 40 followers in a week. • Involve in rebranding campaign. Show less

    • Indonesia
    • Media Production
    • 1 - 100 Employee
    • Social Media Specialist: Content Planner
      • Mar 2022 - Jun 2022

      Cera Production is a Printing and Merchandise company founded by advertising media professionals in the country and included in the Djongnesia Network group.Responsibilities:• Analyzing trends using Google Trends, SocialMediaToday, and through social media platforms to plan a good and relatable content monthly.• Benchmarking other company and industries.• Monthly content planning based on trends and content pillar to make audience aware with Cera's products.• Supervising copywriting team so that the creative brief suit the key message.• Hold meeting to present every projects to supervisor.• Participating on every campaign opportunities to drive awareness and sales. Show less

    • Campaign Volunteer: Branch Opening
      • May 2022 - May 2022

      In a team of 4, planning concept and brief for content, to make people aware about Cera Production.

    • Campaign Volunteer
      • Apr 2022 - Apr 2022

      In a team of 4, doing campaign to raise awareness for one of Cera's product, Umbrella. Together, we plan concept and brief, then execute it.

    • Belgium
    • Digital Marketing Project
      • Jan 2022 - May 2022

      As a team, we act as Bizniz Agency handling our FnB Client "Pirang", named after Keripik Porang. Resposibilities: • Plan, execute, and evaluate brand identity and visual guidelines. • Make content brief including visual copywriting, generates 15 contents monthly based on content pillar and strategy. • Analyzing trends and planning content topic for 3 months. • Competitor analysis with FnB industries and other industries. • Designing content for feeds, stories, and brand icon. • Running ads and doing performance marketing through Google Ads, Facebook Ads, and Instagram Ads. Generates up to 26 click on website, reach more than 5k audience, 10k impression, and 82 click on Instagram and Facebook with low budget. Show less

    • Indonesia
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Marketing
      • Nov 2021 - May 2022

      Company engaged in the field of consulting services for high school and college majors. Responsibilities: • Promote program or service on various social media. • Provide customers with information about the services offered. • Strategic planning for marketing. Company engaged in the field of consulting services for high school and college majors. Responsibilities: • Promote program or service on various social media. • Provide customers with information about the services offered. • Strategic planning for marketing.

    • Indonesia
    • Online Media
    • Human Resource Development
      • Nov 2021 - Feb 2022

      A red-hot creative media that unleash the society’s culture & trends. Main Responsibilities: Development: • Planned internal events and training development so everyone can build-up their skills and connections. • Hired staffs and talents that can contribute well. • Created evaluation form and make a report for further training development and internal events, to make a better program in the future. Monitoring: • Compiling attendance sheet. • Fill up member’s data. • Created evaluation form for Kulturnera Awards of the month. • Created evaluation form for coordinator and make monthly reports. • Daily reminder for upcoming events. • Responsible in managing, writing, and sending e-mail. Other Responsibilities: • Took part in promoting Kulturnera’s contents, events and campaigns. • Became Master of Ceremonies in the internal event. • Became a talent for Kulturnera’s IGTVs. • Best division of the month picked by Founder assessed by contribution, performance, and impact we made. Show less

    • Assistant Coach
      • Jul 2019 - Nov 2021

      Responsibilities:• Performed performance appraisals.• Planned self-development and training.• Helped member physically and mentally.• Sounding information from coach to team member.• Actively involved with divisions within the team.

    • Team Member
      • Nov 2017 - Nov 2021

      Responsibilities:• Took part in major and minor events.• Took part in various competitions.

    • Committee: Admin
      • Aug 2020 - Jan 2021

      Admin at National event: Yogyakarta Marching and Art Competition (YMAC) 2020.

    • Treasurer Staff
      • Jul 2019 - Jun 2020

      Responsibilities:• Financial and marketing planning.• Act as an intermediary between management and team members.• Planned and designed the products for sell.

    • Team Captain
      • Jul 2018 - Jun 2019

      Responsibilities:• Specialized in Rifle category, leading the team to successfully achieve the target.• Became the benchmark for other member.• Helped member who struggling with their parts.

    • Committee: Team Leader
      • Jul 2018 - Dec 2018

      Lead team member in order to prepare new member.

    • Team Leader
      • Jan 2018 - Jun 2018

      Lead a small group of people in order to prepare for HB Cup 2018 and GPMB 2018.

Education

  • Belajarlagi
    Search Engine Optimization
    2023 - 2023
  • EF Executive Language Institute
    English
    2023 - 2024
  • Universitas Atma Jaya Yogyakarta
    Bachelor student of Business and Economics, Management
    2017 - 2021
  • Harisenin Millennial School
    Digital Marketing, 4.00
    2022 - 2022
  • Harisenin Millennial School
    Professional English, 3.60
    2021 - 2022
  • SMA Regina Pacis Surakarta
    2014 - 2017

Community

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