Experience

BPG Group

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Executive Content Director

  • Jan 2021 - Present

  Kuwait As an innovative and results-driven Executive Content Director, I bring a wealth of experience in content creation, management, and strategy to the digital realm. With a keen eye for detail and a passion for storytelling, I have honed my skills in crafting compelling content that captivates audiences while driving tangible business outcomes. In my role, I have successfully managed the online content presence of numerous high-profile brands, overseeing the entire content lifecycle from… Show more As an innovative and results-driven Executive Content Director, I bring a wealth of experience in content creation, management, and strategy to the digital realm. With a keen eye for detail and a passion for storytelling, I have honed my skills in crafting compelling content that captivates audiences while driving tangible business outcomes. In my role, I have successfully managed the online content presence of numerous high-profile brands, overseeing the entire content lifecycle from conception to execution. Through meticulous planning and strategic thinking, I have developed content calendars, crafted content briefs, conducted comprehensive keyword research, and expertly managed the workflow and deadlines of my dynamic content team. Leading a talented and diverse team of content creators, designers, art directors, and writers, I have fostered a collaborative and creative environment that encourages innovation and excellence. Through effective communication and motivational leadership, I have inspired my team to deliver outstanding content that cuts through the digital noise and exceeds client expectations. A key strength of mine is my ability to meticulously manage brand image and tone of voice across all content channels. Whether it's visual, video, or written content, I ensure that each piece authentically reflects the brand's values, messaging, and identity. My keen sense of brand strategy combined with my deep understanding of digital content trends and best practices has resulted in elevated brand presence and increased engagement across various online platforms. As an Executive Content Director, I thrive in the fast-paced and ever-evolving digital landscape, leveraging my extensive experience and expertise to create impactful content strategies that drive meaningful results.

• A. Creative Director

  • Aug 2014 - Jan 2021

  Kuwait As an Associate Creative Director, I have had the honor of spearheading the branding and creative direction for a dynamic portfolio of 25 Food and Beverage (F&B) brands. In this pivotal role, my unwavering focus has been on ensuring consistent representation of each brand across all touchpoints, while aligning the creative work with their overarching strategic vision. In addition to leading the creative process, I have had the privilege of inspiring and guiding a team of exceptionally… Show more As an Associate Creative Director, I have had the honor of spearheading the branding and creative direction for a dynamic portfolio of 25 Food and Beverage (F&B) brands. In this pivotal role, my unwavering focus has been on ensuring consistent representation of each brand across all touchpoints, while aligning the creative work with their overarching strategic vision. In addition to leading the creative process, I have had the privilege of inspiring and guiding a team of exceptionally talented designers, writers, and creatives. Through open communication, collaborative teamwork, and an unwavering commitment to excellence, I have empowered my team to push the boundaries of creativity and produce outstanding work that surpasses the brands' expectations. As a strategic partner to brand managers, marketing teams, and other key stakeholders, I have played a pivotal role in shaping the overall direction of each brand. From conceptualizing and developing new visual identities, to creating captivating campaigns and designing innovative packaging, I have consistently delivered results that elevate the brands I work with to new heights. With my deep expertise in branding, creative strategy, and design, I have always strived to exceed expectations and set new standards of excellence. As an Associate Creative Director, I thrive in a fast-paced, ever-evolving environment, leveraging my extensive experience to deliver innovative and impactful creative solutions that captivate audiences, enhance brand perception, and drive business success.

• Creative Group Head

  • Jul 2010 - Jul 2014

  Kuwait



International Association of Culinary Professionals

• Food & Beverages
• 1 - 100 Employee

• Member

  • Apr 2009 - Present



MASSCOMM

• Creative Director

  • Apr 2008 - Mar 2010



PPA

• Creative Director

  • May 2005 - Feb 2008



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Art Director

  • Apr 2000 - Jan 2004



Intermarkets, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Art Director

  • Apr 1998 - Nov 1999

  Damascus Governorate, Syria