Caroline Roberts

Social Media Manager at PCC Community Markets
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Spanish Limited working proficiency

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Bio

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Experience

    • United States
    • Retail Groceries
    • 300 - 400 Employee
    • Social Media Manager
      • Sep 2022 - Present

    • United States
    • Spectator Sports
    • 300 - 400 Employee
    • Seahawks Dancer
      • Apr 2019 - Present

      • Collaborate with teammates, coaches, and directors in practices, workouts, and performances • Serve as an ambassador for the Seattle Seahawks organization while performing at home games, attending public appearances, and participating in community service events • Collaborate with teammates, coaches, and directors in practices, workouts, and performances • Serve as an ambassador for the Seattle Seahawks organization while performing at home games, attending public appearances, and participating in community service events

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2022 - Aug 2022

    • Marketing Specialist
      • Jan 2021 - Jan 2022

    • Social Media & Marketing Coordinator
      • Sep 2019 - Jan 2021

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • VP of Event Planning
      • Mar 2018 - Jun 2019

      • Collaborated with 20+ members in weekly meetings to develop analytical thinking, creative speaking, negotiation strategies, and active listening skills • Connected with professionals and organized group site visits to companies along the west coast for members to network and gain hands on experience in marketing • Collaborated with 20+ members in weekly meetings to develop analytical thinking, creative speaking, negotiation strategies, and active listening skills • Connected with professionals and organized group site visits to companies along the west coast for members to network and gain hands on experience in marketing

    • Club President & Captain
      • Sep 2015 - Jun 2019

      • Coached the team to 2nd in the nation at the USA Collegiate Dance Competition in February 2018 • Spearheaded a successful $150,000 fundraising campaign for the team’s 2017-2019 dance seasons • Interviewed, recruited, and hired a 3-person coaching staff to assist with the daily rigorous demands of a nationally ranked team • Coordinated all team practices, workouts, finances, performances/appearances, and handled communications between the team and the University as Club Sports Officer and President • Planned and organized travel for 25 members to Orlando, Florida for Collegiate Dance Nationals • Developed a forward-facing public image via Instagram, Facebook, and YouTube to enhance community and campus presence while increasing social media following by 250% • Created and updated team’s website monthly to inform the campus and community about events, fundraisers, and performances

    • United States
    • Entertainment Providers
    • 300 - 400 Employee
    • Digital Marketing Consultant
      • Mar 2019 - Apr 2019

      • Analyzed customer segmentation data from 987 consumers regarding their entertainment preferences • Micro-targeted 6 unique audiences on Facebook and designed and launched 24 targeted ads to drive sales to Trail Blazer games and increase website traffic; overall the ads generated $25.60 per $1 spent • Authored a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers • Analyzed customer segmentation data from 987 consumers regarding their entertainment preferences • Micro-targeted 6 unique audiences on Facebook and designed and launched 24 targeted ads to drive sales to Trail Blazer games and increase website traffic; overall the ads generated $25.60 per $1 spent • Authored a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers

    • United States
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Marketing and Communications Specialist
      • Jul 2018 - Sep 2018

      • Created and managed content on Seattle Sourdough International Instagram that advertised events, new products, and promotional giveaways to increase online interaction • Monitored user engagement, recorded metrics, placed targeted ads, and researched product endorsers to improve consumer targeting • Scheduled food truck events with partnered companies to increase sales and brand recognition • Created and managed content on Seattle Sourdough International Instagram that advertised events, new products, and promotional giveaways to increase online interaction • Monitored user engagement, recorded metrics, placed targeted ads, and researched product endorsers to improve consumer targeting • Scheduled food truck events with partnered companies to increase sales and brand recognition

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jun 2017 - Sep 2017

      • Designed advertising images on Photoshop and Canva and prearranged postings on Hootsuite to achieve increased reactions on client’s social media accounts • Managed and maintained 15 Facebook business pages, ran paid advertisements, sent newsletters via MailChimp, and replied to direct messages/comments on account’s posts to engage with consumers • Performed marketing research to draft advertising campaign proposals for new and existing clients • Designed advertising images on Photoshop and Canva and prearranged postings on Hootsuite to achieve increased reactions on client’s social media accounts • Managed and maintained 15 Facebook business pages, ran paid advertisements, sent newsletters via MailChimp, and replied to direct messages/comments on account’s posts to engage with consumers • Performed marketing research to draft advertising campaign proposals for new and existing clients

  • Wilson Public Affairs
    • Sacramento, California Area
    • Communications Intern
      • Jun 2017 - Sep 2017

      • Created a media database of all relevant press coverage and earned media efforts on a variety of issues for the California Restaurant Association • Drafted copies of social media posts for various paid and organic ads for multiple client accounts • Assisted in the execution of day-to-day social media strategy by monitoring user engagement, recording metrics, and placing targeted ads • Created a media database of all relevant press coverage and earned media efforts on a variety of issues for the California Restaurant Association • Drafted copies of social media posts for various paid and organic ads for multiple client accounts • Assisted in the execution of day-to-day social media strategy by monitoring user engagement, recording metrics, and placing targeted ads

Education

  • University of Oregon - Charles H. Lundquist College of Business
    Bachelor of Science (BS), Business Administration and Marketing
    2015 - 2019
  • Heritage High School
    2011 - 2015

Community

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