Caroline Roberts
Social Media Manager at PCC Community Markets- Claim this Profile
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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PCC Community Markets
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United States
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Retail Groceries
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300 - 400 Employee
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Social Media Manager
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Sep 2022 - Present
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Seattle Seahawks
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United States
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Spectator Sports
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300 - 400 Employee
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Seahawks Dancer
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Apr 2019 - Present
• Collaborate with teammates, coaches, and directors in practices, workouts, and performances • Serve as an ambassador for the Seattle Seahawks organization while performing at home games, attending public appearances, and participating in community service events • Collaborate with teammates, coaches, and directors in practices, workouts, and performances • Serve as an ambassador for the Seattle Seahawks organization while performing at home games, attending public appearances, and participating in community service events
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Ellenos
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Aug 2022
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Marketing Specialist
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Jan 2021 - Jan 2022
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Social Media & Marketing Coordinator
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Sep 2019 - Jan 2021
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UO American Marketing Association
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United States
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Advertising Services
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1 - 100 Employee
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VP of Event Planning
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Mar 2018 - Jun 2019
• Collaborated with 20+ members in weekly meetings to develop analytical thinking, creative speaking, negotiation strategies, and active listening skills • Connected with professionals and organized group site visits to companies along the west coast for members to network and gain hands on experience in marketing • Collaborated with 20+ members in weekly meetings to develop analytical thinking, creative speaking, negotiation strategies, and active listening skills • Connected with professionals and organized group site visits to companies along the west coast for members to network and gain hands on experience in marketing
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University of Oregon Dance Team
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Eugene, Oregon Area
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Club President & Captain
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Sep 2015 - Jun 2019
• Coached the team to 2nd in the nation at the USA Collegiate Dance Competition in February 2018 • Spearheaded a successful $150,000 fundraising campaign for the team’s 2017-2019 dance seasons • Interviewed, recruited, and hired a 3-person coaching staff to assist with the daily rigorous demands of a nationally ranked team • Coordinated all team practices, workouts, finances, performances/appearances, and handled communications between the team and the University as Club Sports Officer and President • Planned and organized travel for 25 members to Orlando, Florida for Collegiate Dance Nationals • Developed a forward-facing public image via Instagram, Facebook, and YouTube to enhance community and campus presence while increasing social media following by 250% • Created and updated team’s website monthly to inform the campus and community about events, fundraisers, and performances
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Portland Trail Blazers @ the Rose Quarter
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United States
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Entertainment Providers
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300 - 400 Employee
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Digital Marketing Consultant
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Mar 2019 - Apr 2019
• Analyzed customer segmentation data from 987 consumers regarding their entertainment preferences • Micro-targeted 6 unique audiences on Facebook and designed and launched 24 targeted ads to drive sales to Trail Blazer games and increase website traffic; overall the ads generated $25.60 per $1 spent • Authored a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers • Analyzed customer segmentation data from 987 consumers regarding their entertainment preferences • Micro-targeted 6 unique audiences on Facebook and designed and launched 24 targeted ads to drive sales to Trail Blazer games and increase website traffic; overall the ads generated $25.60 per $1 spent • Authored a report for the Trail Blazers' management on how to engage and communicate with a key segment of potential customers
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Franz Family Bakery
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United States
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Food and Beverage Manufacturing
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500 - 600 Employee
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Marketing and Communications Specialist
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Jul 2018 - Sep 2018
• Created and managed content on Seattle Sourdough International Instagram that advertised events, new products, and promotional giveaways to increase online interaction • Monitored user engagement, recorded metrics, placed targeted ads, and researched product endorsers to improve consumer targeting • Scheduled food truck events with partnered companies to increase sales and brand recognition • Created and managed content on Seattle Sourdough International Instagram that advertised events, new products, and promotional giveaways to increase online interaction • Monitored user engagement, recorded metrics, placed targeted ads, and researched product endorsers to improve consumer targeting • Scheduled food truck events with partnered companies to increase sales and brand recognition
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Lee Marketing & Advertising Group, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Intern
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Jun 2017 - Sep 2017
• Designed advertising images on Photoshop and Canva and prearranged postings on Hootsuite to achieve increased reactions on client’s social media accounts • Managed and maintained 15 Facebook business pages, ran paid advertisements, sent newsletters via MailChimp, and replied to direct messages/comments on account’s posts to engage with consumers • Performed marketing research to draft advertising campaign proposals for new and existing clients • Designed advertising images on Photoshop and Canva and prearranged postings on Hootsuite to achieve increased reactions on client’s social media accounts • Managed and maintained 15 Facebook business pages, ran paid advertisements, sent newsletters via MailChimp, and replied to direct messages/comments on account’s posts to engage with consumers • Performed marketing research to draft advertising campaign proposals for new and existing clients
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Wilson Public Affairs
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Sacramento, California Area
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Communications Intern
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Jun 2017 - Sep 2017
• Created a media database of all relevant press coverage and earned media efforts on a variety of issues for the California Restaurant Association • Drafted copies of social media posts for various paid and organic ads for multiple client accounts • Assisted in the execution of day-to-day social media strategy by monitoring user engagement, recording metrics, and placing targeted ads • Created a media database of all relevant press coverage and earned media efforts on a variety of issues for the California Restaurant Association • Drafted copies of social media posts for various paid and organic ads for multiple client accounts • Assisted in the execution of day-to-day social media strategy by monitoring user engagement, recording metrics, and placing targeted ads
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Education
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University of Oregon - Charles H. Lundquist College of Business
Bachelor of Science (BS), Business Administration and Marketing -
Heritage High School