Experience

Core Digital Media

• United States
• Software Development
• 100 - 200 Employee

• Social Marketing Management - Manager

  • Jan 2019 - Present

• Social Marketing Managment - Associate Manager

  • Sep 2017 - Jan 2019

• Social Marketing Manager - Team Lead

  • Jul 2017 - Sep 2017

• Senior Marketing Manager

  • Jan 2016 - Jul 2017

• Social Marketing Manager

  • Feb 2015 - Jan 2016

  I manage social marketing campaigns.



ValueClick Brands

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Analyst

  • Aug 2013 - Feb 2015

  SEM and InText Campaign Manager •Acted as point of contact between ValueClick Brands and 3rd party intext partners. •Managed 3rd party intext, Bing search, Google Search, Google Display, and Yahoo Stream Ads campaigns which spend on average $40K a day. •Identified and executed campaign optimization strategies by analyzing key metrics such as CTR and revenue per click by adjusting the marketing levers such as bid and targeting parameters. •Set up new campaigns from start to finish which included opportunity identification, campaign and ad group set up, keyword selection, bidding, and ad copy writing. New campaigns have generated $100K+ in margin in 2014 YTD. •Increased workflow efficiency by reducing manual tasks in campaign analysis and campaign creation using scripts in R. •Pulled, collated, and organized data for monthly performance presentations and reports required by upper management. Show less



Dedicated Media - A Nexstar Digital Company

• United States
• Advertising Services
• 1 - 100 Employee

• Data Analyst

  • Jun 2012 - Aug 2013

  Publisher Fraud Detection / Quality Scorecard - MS SQL Driven Silverlight Application •Developed 30+ metrics for the scorecard analyzing user data such as IPs, useragents, browsers, and traffic patterns correlating with fraudulent activity and thus high risk publishers. Metrics analyzed 400+ publishers, running 100+ campaigns across millions of clicks per month. •Designed daily data analysis procedure and data transfer procedure between production and application servers with data integrity checks using batch scripts and Amazon S3. •Used complex SQL queries utilizing joins, nesting, cursors, and common table expressions in stored procedures while maintaining speed, scalability, and reporting specifications for back end data retrieval. •Used fraud detection system to prevent on paying out on $100K+ worth of fraudulent traffic. Also, system helped make company a standout in client performance and thus securing exclusive deals. •Created a publisher quality versus profitability section to help account managers optimize publisher payout rates. Research, Reporting, and Analysis •Generated ad hoc profitability, performance, and logistic reports across multiple databases for sales people, VPs and owners with actionable insights, when needed. •Consolidated and created graphs of data, such as cumulative advertiser return graphs for case studies for the marketing team demonstrating excellent campaign performance. •Thoroughly investigated publishers' traffic for anomalies building a case for publisher removal, using R to analyze data and create graphs. •Using Amazon Redshift, created campaign/publisher summaries for large display marketing datasets. •Utilized a 3rd party proprietary web scrapper to do market research on competitors' sources of traffic identifying strong publishers for prospecting and nefarious publishers for reports to be shown to clients. Show less