Experience

Cima Universidad de Navarra

• Spain
• Research Services
• 100 - 200 Employee

• Fundraising Director

  • Jan 2023 - Present



Fundación Pasqual Maragall

• Spain
• Research
• 1 - 100 Employee

• Fundraising Director

  • Mar 2009 - Jul 2022

  1. In the context of a challenging economic situation and a fundraising strategy heavily reliant on major donors (90% of foundation’s economic income) I fully led and implemented the membership plan behind a targeted oriented approach. The membership plan entailed a wide range of executions such as Face to Face, Digital Fundraising, Telemarketing and SMS fundraising plans. 2. Co_led the Foundation´s innovation program, developing the commercial and marketing strategy for a new brand. 3. Big events management as: - 2011 Alzheimer’s International Congress in collaboration with Reina Sofia Foundation in Madrid: 5 MM€ collected, 30 sponsors, attended by 2.500 people, 185.000 people following on streaming and 3 MM€ estimated mass media coverage. - 2013 Concert against Alzheimer at Palau Sant Jordi Barcelona: +440 K€ collected, 10.000 Attendees with an estimated 4,5 MM€ impact in mass media coverage. Show less



Expo Zaragoza 2008

• Travel Arrangements
• 1 - 100 Employee

• Sponsorship and Event Manager

  • Mar 2006 - Dec 2008

  1. Working as part of a professional team involved in raising money from companies and local people we exceeded initial objectives by doubling the original goal: 120 MM€ funds raised, 60 sponsors. Driving and managing the entire sales process – identifying potential sponsors, targeting top prospects, writing proposals, negotiating and closing. 2. Reporting to the Commercial Director I led the Corporate Events hospitality program and managed a 14 people team: Successfully run more than 50 private events at the site. Show less



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Associate

  • Jan 2003 - Mar 2006

  In a moment where tobacco marketing opportunities where tight (no ATL was allowed, only BTL) and tobacco price was rising we succeeded to maintain Camel brand awareness (Camel was the flagship) and market share. As part of the Camel marketing team, I worked closely with the Brand Manager: 1. Coordinated the large sampling program activities at first channel. 2. Managed on pack and loyalty promotions for both Camel and Gold Coast. 3. Supervised the merchandising and the visibility of the category at first channel. 4. Collaborated in the implementation of the innovative experiential marketing programs as CamelArte. Show less