Sean Desmond

VP of Sales/Marketing at Bonded Logic, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Phoenix Area, US

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5.0

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Lisa Ann Forbes

Sean is incredible…! He is a gifted VP of Sales and Marketing, and has the proven ability to drive complex projects to completion. Although he is no longer my manager, I feel very lucky to have worked with him. Not only was he able to focus and improve the organizations bottom line, he was the main driving force that torpedoed my professional advancement. I absolutely endorse Sean Desmond 100%.

Thomas Joyner

Sean is the spearhead of Sales & Marketing for us at Bonded Logic. His industry knowledge and leadership capabilities are superior and positively impacted my expeditious transition to this unique high-paced manufacturing environment. He has an advantageous understanding of all aspects of the business and has been instrumental to our success as a profitable fast growing organization. I would consider Sean an expert in the industry and a valuable asset to have on any team.

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Experience

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • VP of Sales/Marketing
      • Jun 2018 - Present

      Execute organization wide pricing/COGS adherence, budgeting, new product development, sales management, and owning the customer relationship from top to bottom.• Drove top line revenue growth to an increase of 51% from the trailing 36 months• Developed and introduced key metrics and operational goals to meet pricing and COGS commitments, leading to new accountability measures across the organization and adherence to GM guidelines• Created, developed, and executed the continued operation of the company’s cold chain business development plan and ISTA compliant cold chain testing program, allowing the organization to validate potential customer solutions and bring them to market at speed.• Led the 2020 companywide efforts to enter the pet bedding market with a recycled denim alternative to traditional foam pet bedding. Key new product category in an aggressive plan to create healthy revenue diversity. • From 2018-2019, assumed responsibility for Sales/Marketing, Materials Management, Procurement, and the creation of a Quality Department/QMS. Managed a staff of 12 direct/indirect reports throughout the transition.• Terminated negative margin contracts and replaced with margin positive business. Complete overhaul of corporate pricing structures/contracts and operational procedures resulting in a greater than 45% swing in net income performance between 2018 and 2019.• Negated more than $200,000 in previous year raw goods write-offs through the implementation of proper purchasing procedures and policies

    • United States
    • Packaging and Containers Manufacturing
    • 700 & Above Employee
    • Temperature Controlled Packaging - National Accounts
      • Feb 2017 - May 2018

      +Develop and manage new markets for the temperature controlled packaging division of Pratt Industries+Optimize and create value for shippers of perishables through supply chain optimization and product innovation+ Implement sustainable alternatives to traditional packaging/shipping practices, including lightweighting, right-sizing, and creating curbside recyclable options +Develop and manage new markets for the temperature controlled packaging division of Pratt Industries+Optimize and create value for shippers of perishables through supply chain optimization and product innovation+ Implement sustainable alternatives to traditional packaging/shipping practices, including lightweighting, right-sizing, and creating curbside recyclable options

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Sales and Marketing Manager
      • Mar 2010 - Feb 2017

      Led marketing direction, brand management, and new business development for the sustainable manufacturer of OEM products and building materials.+ Drove the product development and sales cycle for new temperature controlled packaging products. Included product improvements/revisions, creation of marketing materials/website, as well as direct sales efforts resulting in a 30% increase in top line sales over 2 years.+ Retained business with the top 3 largest building materials distributors – The Home Depot, Lowe’s, and Menards – by completing “line reviews” (i.e., bi-annual product presentations).+ Established all aspects of a new “Buy Online, Ship to Store” program – SKU selection, marketing materials, packaging updates – with The Home Depot that added a new nationwide sales channel.+ Developed and launched the new UltraTouch+ brand, creating a new market segment for Bonded Logic. Took the product from concept to major retail distribution within 60 days. + Oversaw all tradeshow and industry marketing events, including event selection/budgeting, design and creation of all materials, and post-event follow-up.+ Co-created the “Cotton. From Blue to Green” program with Cotton Inc., which engaged sponsors like Carhartt and The Gap to collect old clothing to be turned into Bond Logic insulation for donation to charitable organizations.+ Rebranded and redesigned the company’s flagship product line and introduced logistics improvements to support a transition into “big box” retail distribution, a strategy that led to distribution contract with Menards in 2011. + Developed the company’s architectural marketing programs, including redesigning marketing collateral and associated outreach plan. Secured a database of 6K architects and drove significant industry brand awareness. + Honored with McGraw-Hill’s “Reader Engagement Award” for UltraTouch Denim Insulation advertising campaign.

    • Account Manager
      • Mar 2005 - Mar 2010

      Managed the company’s commercial / residential building materials category, including leading marketing, product development and distribution strategy. + Grew category sales 150% during tenure through a multi-pronged strategy to address new markets.+ Transitioned the product from regional to national distribution, increasing nationwide distribution points from 30 to 115 and creating the conditions for the previously mentioned sales increase with 15% average margin growth.+ Laid the foundation for relationships with “big box” retailers by partnering with professional distributors with the financial and logistical resources to drive market growth, as well as selecting viable marketing activities to support consumer awareness.+ Enhanced competitiveness and opened up new markets by introducing new products into the category. Collaborated with engineers to develop products that, for instance, met energy code requirements of the Pacific NW and Minnesota.+ Led development of a new website, which modernized sales, service, and product discovery. Directed agency to create a customer friendly map and zip code-based “Where to Buy” search, as well as an automated lead delivery system.

    • Financial Services
    • 1 - 100 Employee
    • Team Lead
      • Oct 2004 - Mar 2005

      Led a team of 6 loan originators for the financial services firm. Generated and developed residential mortgage business through lead generation. Managed loan application process from initial contact to official closing.Key Achievements:+ Developed referral relationships with employees at Wells Fargo and Washington Mutual, a strategy that drove nearly 60% of the team’s closed loans and resulted in a rapid promotion to Team Lead. Led a team of 6 loan originators for the financial services firm. Generated and developed residential mortgage business through lead generation. Managed loan application process from initial contact to official closing.Key Achievements:+ Developed referral relationships with employees at Wells Fargo and Washington Mutual, a strategy that drove nearly 60% of the team’s closed loans and resulted in a rapid promotion to Team Lead.

    • Sales And Marketing Associate
      • Jul 2002 - Jul 2004

      Managed 385 individual accounts for the building management services provider. In addition to sales and marketing, oversaw customer service, scheduling, travel arrangements, quality control and employee relations.Key Achievements:+ Secured a new corporate account that grew the business 22% and laid the foundation for a multi-state expansion. Introduced GPS solution in order for service technicians to meet critical deadlines despite working in unfamiliar areas. + Led direct mail advertising campaigns targeting greater Philadelphia, an approach that expanded the company’s reach into a wider market, enabled more efficient sales calls and delivered 55 new accounts.+ Cultivated marketing partnerships within the industry, including creating a customer list-sharing program with a local waste hauler that resulted in the addition of 37 new restaurant accounts.

Education

  • East Stroudsburg University of Pennsylvania
    Bachelor of Science, Business
    1998 - 2002

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