Shirley S.

Director Of Administrative Operations at Proud Moments ABA
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area, US

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5.0

/5.0
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Maria J. Ramirez, M.S. Public Relations

Shirley is a go-getter. As a marketing supervisor, Shirley always exemplified top professionalism and grace. Her team admired her and she earned their respect. It was evident that her work ethic was a priority in everything she accomplished. Furthermore, Shirley is a team player and thrived in complex environments that were cross-functional.

Esther Guzman

I've had the pleasure of working with Mrs. Segovia on multiple projects. She is an outstanding individual, extremely knowledgeable. Shirley is a team player which made it that much easier to work with. Her knowledge and efforts are always exceeded to the next level. Always a pleasure to work with.

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Credentials

  • CODE Engagement and Dedication Commitee- subcommitee lead
    Fidelis Care
    May, 2021
    - Nov, 2024
  • Emerging Leader Program
    Fidelis Care
    Feb, 2018
    - Nov, 2024
  • Giving & Community subcommited Lead
    Fidelis Care
    May, 2021
    - Nov, 2024

Experience

    • United States
    • Individual and Family Services
    • 500 - 600 Employee
    • Director Of Administrative Operations
      • Sep 2021 - Present

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Supervisor
      • Jul 2018 - Sep 2021

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Supervisor
      • Aug 2014 - Sep 2021

      Provide leadership to a field team composed of marketing professionals responsible for identifying new enrollment opportunities and customers. Manage all activities within assigned territory; track, monitor, and report staff productivity; ensure all marketing activities are conducted at the appropriate locations to maximize enrollments; gather, analyze and report sales and marketing data. In addition, ensure compliance with all regulatory, audit and corporate policies to meet business needs of organization. Develop new and existing markets by building and enhancing relationships in the community with individuals and organizations. The overarching goal is to raise awareness of Fidelis Care’s mission, its products and services. It also serves to educate the public and promote quality health care, wellness and preventive care in accordance with the core tenets of managed care. Identifying and establishing new sites, including one time events and longer term locations, in order to distribute information about Fidelis Care’s products and services are aspects of this position. Plans/executes all aspects of the event including staffing, materials, vendors and set up. Identify appropriate audiences for Fidelis Cares products and services, and will work with their manager and the communications team to develop specific approaches to most effectively reach target populations. They will also implement local marketing tactics to build market share, increase brand awareness and enhance knowledge of preventive care and wellness in their assigned territory, again working with their manager and the local marketing and communications teams.

    • Corporate Training Supervisor
      • May 2007 - Aug 2014

      Accountable for Facilitated Enrollment Integrity Audits (review and reporting), New Hire’s Development & Support. Course development and facilitation for Certified Application Consular, Medicaid, Medicare, Cultural Competency and workforce development skills. Design testing and competency tools that reflect the outcome and success of provided services. HIPAA, Compliance, Behavioral, and Performance monitoring and reporting. Refresher training sessions, Regulatory Review and Rollout distributions. Departmental lesion to business partners who required curriculum development and instructional facilitation for various business requirements. Facilitating Organizational Change by providing expertise in data management, curriculum development and facilitation, process mapping and talent development.

    • Marketing/Recertification Training Supervisor
      • Apr 2012 - Dec 2012

      Manage and direct training programs for all Affinity Health Plan Marketing and Recertification Sales staff such as New Hire, product/plan, marketing guidelines, procedures and protocol, eApplication training, team product refresher training, quarterly/yearly manage and periodically review, evaluate and update training programs to ensure compliance with government, state, city, and Affinity Health Plan Standards. Oversee the development and design of training manuals, job aids, PowerPoint presentations, visual aids, and other educational materials. Oversee the comprehensive and complex management of scheduling of all classes, workshops, courses, and training programs. Ensure that training needs of marketing training staff are being met in accordance with regulations and best practice standards. Develop working relationships with colleagues across departments such as Enrollment, Marketing, Recertification, Marketing Support Services, Call Center and Regulatory Compliance to ensure benefit, process and procedural changes are understood and interpreted appropriately. Assist the Director of Marketing/Recertification Training as needed with operational, corporate, and marketing training reports, analysis, and planning. Attend and represent the department and the Director of Marketing/Recertification Training at internal and/or external meetings as assigned. Increase individual and team effectiveness by creating and distributing training resources, learning aids and process documentation to staff. Maintain accurate details of coaching sessions, individual trainer goals, and developmental activities. Creation and establishment of goals for staff pertaining to yearly performance evaluations

    • eApplication Supervisor
      • Aug 2008 - Apr 2012

      Planned and executed eApplication project. Achieved 100 % electronic NY Access Application submissions with a total of 165 Facilitator enrollee instructors trained in a 4 month period. Successful oversight of key projects which involved working directly with Sales & Marketing, Membership Accounting and Compliance departments. Planned Facilitator Enrollee outreach workshops to improve outreach strategy. Conducted analysis to address eApplication's issues which led to improved quality. Provided onsite & offsite training. Liaised between Facilitator Enrollee and eApplication Programmer to redesign eApplication. Monitored and maintained multiple databases to keep track of all eApplication version inventories. Responsible for creation, design and updates of the eApplication User Guide. Reviewed and provided comments on the adequacy of documents and took necessary steps to cure any deficiencies

Education

  • Jones International University, Centennial, Colorado
    Business Administration – BBA Sales and Marketing Management, Business Administration – BBA Sales and Marketing Management
    -
  • LaGuardia Community College, Long Island City, NY
    Business Administration-Associate degree, Business Administration and Management, General
    -
  • Universidad Católica de Santiago de Guayaquil
    Master of Science (MSc), Psychology
    -

Community

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