Vice President of Operations and Corporate Development

• Apr 2018 - Present

• Develop and sustain important relationships with owners, strata boards and owner associations • Collaborate with key stakeholders to ensure that a genuine customer service experience is delivered • Establish and support a strong team emphasis with resorts in order to deliver on exceptional resort experiences • Engage with and be responsive to corporate and regional business demands and requirements • Establish and be responsive to corporate strategy including, but not limited to, BOD presentation, strategic plan discussions, corporate leadership goal setting and corporate presentations • Proactively identify and secure business development opportunities aligned with strategic objectives • Engage with and be responsive to new business development partnerships, including due diligence activities, contingency planning, scenario analyses Show less

Travel Alberta’s Marketing and Insights Advisory Committee

• Dec 2021 - Present

Advisory Committee Board Member Advisory Committee Board Member

Member

• Jun 2018 - Present

Past President - Director - Board of Directors

• Jan 2004 - Jan 2019

As Club President I was entrusted with the duties of executing the decisions of the Annual General Meeting and the Board of the Club; conducting the proceedings and ensuring that it functioned effectively and efficiently. Additionally, I was responsible to make reports at the General Meeting on the activities of the Club and its Board. Finally, I was entrusted with ensuring that the Skal Club extended a warm welcome to every visiting Skalleague and that they were offered every assistance during their visit. Show less

General Manager

• Feb 2018 - Apr 2018

Responsible for leading the Hotel transition, operationally, from a Marriott managed hotel to a non-branded business model. This was achieved on April 1, 2018 Developed, presented and delivered a restructured sales and revenue organization from a horizontal sales structure to a vertical cluster based tactical approach, increasing the team from 7 to 11 sales associates Oversaw the implementation of a property specific central reservations team and the integration of a revenue management hierarchy and subsequent revenue strategy Show less

Chair; Human Resources Committee

• Apr 2012 - Apr 2018

Member of the Board of Directors representing Northern Alberta. Serves on the Human Resources and Finance committees. Member of the Board of Directors representing Northern Alberta. Serves on the Human Resources and Finance committees.

Director West Cluster & Past Chairman - Edmonton Destination Marketing Hotels Ltd.

• Apr 2008 - Apr 2018

The Edmonton Destination Marketing Hotels, through membership funding and by developing strategic marketing opportunities with key partners, invests in events and tactics that drive tourism to Edmonton. As the Chair of the EDMH Advisory Committee my role is to support strong and measurable marketing planning and execution and evaluation by managing activities of the EDMH Executive Director throughout the marketing cycle. The role of the EDMH Chair include the following: - Oversight for the successful marketing and promotion investments for Edmonton and Area; - Encourage individual hotel participation in the program through personal meetings with management and ownership; - Ensure Member Hotels meet their obligations under the agreement; - Ensure that Cluster strategies and plans are integrated into the overall strategy and marketing planning timeline and with the content anticipated; - Ensure that financial procedures and accountabilities are in place and functioning by working closely with the Executive Director as well as the trustee; - Specification of the level of financial reserve to be held and how this fund should be invested in general terms by the trustee; Show less

Vice President Operations

• Apr 2015 - Feb 2018

Responsible for establishing and optimizing operational processes and functions to ensure a solid platform for future growth in line with APX strategy. - Organizational Leadership - Operations - Revenue Optimization and Sales - People Management - Marketing Strategy - Risk Management Responsible for establishing and optimizing operational processes and functions to ensure a solid platform for future growth in line with APX strategy. - Organizational Leadership - Operations - Revenue Optimization and Sales - People Management - Marketing Strategy - Risk Management

Director, Board of Directors

• Apr 2014 - May 2017

Edmonton Northlands provides agricultural, trade, recreational, entertainment and educational programs through a volunteer organization operating on a not-for-profit basis for the economic benefit and enjoyment of residents of Edmonton, Central and Northern Alberta. Edmonton Northlands provides agricultural, trade, recreational, entertainment and educational programs through a volunteer organization operating on a not-for-profit basis for the economic benefit and enjoyment of residents of Edmonton, Central and Northern Alberta.

Area General Manager

• Apr 2007 - Apr 2015

Responsible for all aspects of hotel operations as well as for the coaching and mentoring of all senior leadership team members. Instrumental in fostering an entrepreneurial spirit that supports the values and vision of SilverBirch Hotels & Resorts. A strategic thinker, who provides clear and concise direction to the hotel team and achieves desired outcomes through the alignment of operational and organizational strategies. In addition to performing the responsibilities of the General Manager at the Radisson Hotel Edmonton, I provided direction and hands-on support to the General Manager of the Red Deer Lodge as well as to General Manager of the Delta Hotel Edmonton South. In this role I assisted both General Managers in producing annual financial and Capital budgets as well as strategic sales and revenue plans, amounting to over $35M annually. During the six and one half years in this role I have led the Radisson through a rebranding from Coast to Radisson, the installation of Opera PMS, Micros and Delphi. In addition I have directed over $15.7M in property renovations, including complete guest room renovations, conference center, administration, kitchen and public area renovations. Additionally, I was responsible for the recruitment, orientation and on boarding of both of the General Managers of the Red Deer Lodge and the Delta Hotel Edmonton South. During my time within the role of Area General Manager, my properties have been recognized with numerous awards of distinction including highest company associate satisfaction, highest overall room’s contribution, highest overall food and beverage contribution and honorable mention for highest overall guest satisfaction ratings. In June of 2011 year we were recognized with three awards of distinction; highest overall associate satisfaction, highest overall company market share, and Hotel of the Year. Show less

Advisory Council Member

• May 2014 - 2014

Contributing in an advisory capacity, providing input to planning discussions, reviewing and analyzing results as it relates to Edmonton Tourism’s strategic plan. Contributing in an advisory capacity, providing input to planning discussions, reviewing and analyzing results as it relates to Edmonton Tourism’s strategic plan.

Vice President

• Jul 2003 - Jan 2007

Overall responsibility for a 6 property, $30M hotel & resort division, including financial growth and expansion of the hotel group. Responsible for developing and directing the execution of the strategic vision of the division including the successful creation, development and launch of a new private label brand of suite hotels called Signature Suite Hotels. This brand was to be at the core of the future growth strategy of the hotel & resort division, through purchases, new builds, affiliate hotel program and eventually franchising. Responsible for introducing a hospitality culture to a division that had previously operated within a property management oriented philosophy. Introduced a new key position, Director of Electronic Sales & Marketing and implemented numerous strategies including yield management, weekly forecasting and weekly wage management to improve profitability. Responsible for revenue growth of over $3.1M (+15%) in a three year period through re-design of divisional website, implementation of on-line booking component, partnership with GDS provider as well as strategic 3rd party agents such as Where Edmonton and Expedia. Restructured sales department to a decentralized model with a focus on localized individual property sales. Restructured the accounting department including the introduction of new annual budget and chart of accounts, new monthly P&L reports utilizing profit centre reporting, and realigned the divisional financial period to January through December to align with industry metrics. Introduced a culture dedicated to employee training and empowerment, improved profitability, quality customer care, resulting in significantly improved profitability for the division. Show less

Vice President, U.S. Operations

• 2002 - Jun 2003

Overall responsibility for a portfolio of 27 U.S. Super 8 properties, generating annual revenues of over $110M USD, located in Washington, Oregon & Alaska. Responsible for developing and directing execution of the strategic vision of each property while providing hands-on support to 2 Regional Managers, 2 Regional Sales Managers and 27 General Managers. Focus on Operating profit through daily review of property yield, monitoring of wage costs and weekly foresting. Employ a culture dedicated to training and empowerment, improved profitability, quality customer care, and applied local sales, resulting in improved profitability. Review, develop and implement strategies focused on channel management utilizing Brand, GDS and Alternate distribution channels. Introduce concept of local partnerships, and assist managers to develop strategic alliances creating mutually beneficial relationships with key tourism partners. Accountable for developing and enhancing client relationship with the portfolio’s ownership company; The Peninsula Group. Show less

Director of Franchise Services

• 2000 - 2002

Coordinated business development initiatives for a group of 96 Travelodge and Thriftlodge franchisees. Directed a proactive and customer service oriented franchise services function for new and existing franchisees, including on - line tracking of information, and the provision of administrative support, training and the delivery of brand services. Directed the quality assurance function, including evaluation of new franchise applicants, resolution of quality assurance problems, evaluation and issue of default notices to failing properties and compliance with established standards, rules and regulations. Worked with brand marketing and sales to maximize synergies and coordinate effective brand marketing. Developed a client relationship management program (CRM) introducing special services or trouble shooting as required, to franchisees. Assisted franchise sales by providing information, conducting sales calls, and carrying out Pip’s (property improvement plans) with continual development of the relationships with existing franchisees to achieve new sales leads, testimonials and/or additional franchise contracts, resulting in the growth of the brand portfolio from 79 to 96 properties. Show less