Sonia Bazán, SMC, SDC

Senior UX Designer | UX Lead at Learning A-Z
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Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US

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Credentials

  • Scrum Master Certified (SMC)
    SCRUMstudy - Accreditation Body for Scrum and Agile
    Sep, 2021
    - Nov, 2024
  • Scrum Developer Certified (SDC)
    SCRUMstudy - Accreditation Body for Scrum and Agile
    Oct, 2020
    - Nov, 2024

Experience

    • United States
    • E-Learning Providers
    • 400 - 500 Employee
    • Senior UX Designer | UX Lead
      • Apr 2022 - Present

    • IT Services and IT Consulting
    • Product Designer | UX Architect | UX Designer
      • Sep 2008 - Apr 2022

      Product Designer | UX @ Oben Health (formerly Lapis Health) Drive design and information architecture of web and mobile products for digital health SaaS solution with B2B2C business model focusing on serving underrepresented communities. Collaborate with product, business, and technology teams to deliver customer-centric design. Share design research insights to build proof-of-concepts and prototypes. UX Design Consultant Managed design projects from ideation through launch primarily at La Calba Theatre and various exhibits, while collaborating with cross-functional teams of clients, sponsors, designers, engineers, and vendors. Designed high-fidelity mock-ups and prototypes to submit as entries in furniture design competitions. Worked closely with development to ensure designs were implemented faithfully. Performed customer research and developed recommendations to address user needs. • Presented design process to audience of 20+ exhibit attendees at Wild Goose Creative in Columbus, Ohio • Won design competition and featured at IED Barcelona, Wild Goose Creative, and Columbus Museum of Art • Accelerated design delivery by 10% by iterating designs and solutions efficiently to incorporate client feedback Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Guest Services | UX Designer
      • Mar 2019 - Aug 2020

      Directed design and implementation of web-based scheduling product. Leveraged experience design methods to analyze full customer journey of 25+ internal users. Led co-creation workshops, in-depth customer interviews, prototypes, and user journey maps. Collected findings and communicated design recommendations to leadership. • Achieved 100% buy-in from leadership by pitching design prototype and building rapport • Decreased customer journey by 50% by championing design Directed design and implementation of web-based scheduling product. Leveraged experience design methods to analyze full customer journey of 25+ internal users. Led co-creation workshops, in-depth customer interviews, prototypes, and user journey maps. Collected findings and communicated design recommendations to leadership. • Achieved 100% buy-in from leadership by pitching design prototype and building rapport • Decreased customer journey by 50% by championing design

    • United States
    • Museums, Historical Sites, and Zoos
    • 100 - 200 Employee
    • Visitor Experience | UX Designer
      • Sep 2015 - Mar 2019

      Spearheaded end-to-end design of SaaS ticketing and membership solution impacting 5K+ end-users, while collaborating with 15+ cross-functional team members including developers, business stakeholders and UX designers across 5 departments for museum with $14M+ in revenue. Facilitated co-creation workshops. Designed prototypes and user flows.• Reduced manual data entry by 75% by performing user interviews and redesigning end-to-end customer journey • Decreased client wait time by 98% by designing features to address client needs including membership card scanning Show less

    • Reception and Reservations | Customer Experience
      • Apr 2013 - Sep 2015

      Researched requirements of visiting groups up to 140 customers and addressed accessibility needs. Communicated across 5 departments to improve workflow and create seamless experience for customers.• Impacted 5K+ end-users and addressed their needs to deliver exceptional user experience

  • LRC Arquitectura
    • Barcelona, Spain
    • Architectural Technologist | Architect
      • Jan 2007 - Jul 2008

      Designed high-fidelity architectural prototypes and wireframes for multi-family housing projects using AutoCAD in collaboration with principal architect and project architect. Brainstormed structure layout ideas and built wireframes in adherence to zoning and historic preservation guidelines. • Delivered 100% of projects on time and on budget by leveraging design thinking principles and agile mindset Designed high-fidelity architectural prototypes and wireframes for multi-family housing projects using AutoCAD in collaboration with principal architect and project architect. Brainstormed structure layout ideas and built wireframes in adherence to zoning and historic preservation guidelines. • Delivered 100% of projects on time and on budget by leveraging design thinking principles and agile mindset

Education

  • University of Pennsylvania
    Master, Architecture
  • Universidad de Puerto Rico
    Bachelor of Environmental Design
  • Udacity
    User Experience (UX) Designer Nanodegree
  • New Horizons Computer Learning Centers
    2020 - 2021

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