Partner | Rådgiver at CPM Analytics

• Mar 2022 - Present

Member Of The Board Of Advisors

• Jan 2020 - Present

Head of Consumer Insight & Loyalty

• Aug 2019 - Mar 2022

* Provide effective communication to existing customers, initially through email * Look at the opportunity to develop a loyalty program for XXL * Build an insight platform using consumer surveys and external reports * Provide effective communication to existing customers, initially through email * Look at the opportunity to develop a loyalty program for XXL * Build an insight platform using consumer surveys and external reports

Chief Operations Officer

• Mar 2017 - Jul 2019

Aera is the preferred supplier of payment terminals and secure devices for large retailers in Norway – and the preferred supplier in the market of alternative acceptance infrastructure. Aera will offer retailers: * Digitalised loyalty programs with personalised customer interaction * Mobile transformation * Seamless customer journeys in the physical and digital space * Cost effective value chain Key responsibilities as COO: - Managing internal developers and external partners building Aera´s payment and identification services - Designing, developing, implementing and operating the company´s service management and control environment, to effectively operate critical payment infrastructure Show less

Director Loyalty, Cards and B2B Marketing

• Aug 2011 - Mar 2017

My role is to set strategic direction for Circle K's Loyalty program, Co-branded credit card and B2B Marketing and operating this across nine markets. The role requires combination of business understanding, good strategic skills and enough technical skills to find opportunities for the business. Further it requires strong communication and presentation skills to sell in the idea across multiple markets and across almost all of a business functions. Circle K's loyalty program in Europe, called EXTRA Club, is currently available in seven markets and have reached 3 million active customers just after 2,5 years. Through the loyalty program Circle K are able to collect information of more than 25 billion NOK in turnover, and the incremental effect of communication is more than 500 million NOK annually. The key guiding principles (and success) in the program is simplicity and relevance. Co-branded consumer cards at Circle K have seen a significant growth over the last four years. There has been a significant change in the use of Media channels to promote this product, where most of the media spent is now used through digital channels. This is one of the larger Co-branded credit card portfolios in Norway and Sweden. Circle K has one of the largest fleets of B2B customers in our markets. My responsibility is to create marketing strategy and create processes to effectively execute customer communication. The focus here is both on acquisition and retention. Show less

Director of Retention Marketing

• Apr 2009 - Jul 2011

My role within CIDC (acquired by BetClic in 2010) started with initiating a marketing and communication strategy to improve customer retention and value for all of their Online Poker and Casino products. In the period 2009-2011 a large number of customer lifecycle triggered messages was built in across the company’s communication platform (email, phone and Direct Mail). The triggers were based on events or behavioral changes – making communication more relevant and enabled us to engage more with our customers.My operational responsibilities included managing 11 people, owning a database consisting more than one million customers and delivering targeted communication in 16 different languages. Strategically my responsibilities were to initiate marketing and communication strategies to increase customer life time value, price optimisation, competitor analysis and understanding of customer behavioural patterns. Show less

Regional Manager Nordic

• Sep 2008 - May 2009

Developing strategic plans for acquisition and retention marketing activities across the Nordic region for the Everest Gaming brands, which entails co-ordination with the affiliate , creative, legal, technology, PR and retention teams to support strategies and achieve target ROI.

General Manager Nordic

• Aug 2006 - Sep 2008

I had a thrilling time as a General Manager for the Nordic Marketing team at Ladbrokes Head Office where I led a team that increased from 2 to 6 people in the period of 7 months in 2007. We excelled as a fast paced team and managed to implement a new campaign management tool (Alterian Insight), which changed Ladbrokes eGaming’s way of contacting customers, going from push messaging to target customers’ change in behaviour. In the role it was essential to create and maintain effective business relationships with Country managers and Head of Departments at Ladbrokes eGaming to be able to manage projects efficient from idea to execution. Show less

Nordic CRM Manager - Poker

• Feb 2006 - Aug 2006

Ladbrokes Poker is a leading poker operator in the most competitive gambling market in the world – Scandinavia. A versatile role that included project managing live events, localising and launching new websites, as well to create and execute poker promotions.

Nordic CRM Manager - Casino

• Jul 2004 - Feb 2006

A new position was created to increase player revenue for Ladbrokes Nordic Casino and Games customers. Casino activity rose with 25% and revenue per player increased with more than 50% in the first year, through thorough database marketing and retention strategies using multiple communication platforms.