Member of the Academy

• Jan 2023 - Present

General Manager, Ahmed Seddiqi & Sons

• Sep 2022 - Present

Recognized today as a pioneer among leading retailers in the region, Ahmed Seddiqi & Sons represents more than 60 luxury timepieces and jewellery brands across more than 50 destinations in the UAE. Recognized today as a pioneer among leading retailers in the region, Ahmed Seddiqi & Sons represents more than 60 luxury timepieces and jewellery brands across more than 50 destinations in the UAE.

Founder and Principal

• Apr 2019 - Sep 2022

Brand Boku Consulting is a boutique Management Consulting firm. Working with top-tier Consulting Groups and global Luxury Brands, it derives it’s inspiration from sustainability, visionary thought leadership and agility. It champions velocity and embraces ambiguity. Focus: Business Transformation; Turnaround; Market Entry; Profit Evolution. Brand Boku Consulting is a boutique Management Consulting firm. Working with top-tier Consulting Groups and global Luxury Brands, it derives it’s inspiration from sustainability, visionary thought leadership and agility. It champions velocity and embraces ambiguity. Focus: Business Transformation; Turnaround; Market Entry; Profit Evolution.

Chief Executive Officer South East Asia

• Aug 2017 - Apr 2019

The head of Audemars Piguet South East Asia. Area of responsibility extended to include India and Australia. Full P&L responsibility.

CEO & Representative Director, Japan & Korea

• Dec 2012 - Aug 2017

CEO for all business engagement in Japan & Korea. Full P&L responsibility.

Managing Director, South East Asia

• May 2012 - Dec 2012

General Manager, Singapore & Malaysia

• Jun 2009 - May 2012

Retail network expansion. Securing, opening and developing key Boutiques in the region. P&L responsibility. Focus on High Jewellery sales and ultra HNW client development.

General Manager, Asia Pacific

• May 2008 - Jun 2009

Regional role with responsibility for 8 mono-brand, multi-brand, Domestic & Duty Free points of sale throughout Singapore & Malaysia. Focus on high-luxury timepiece brands. Two Rolex Boutiques. One IWC Boutique. Regional role with responsibility for 8 mono-brand, multi-brand, Domestic & Duty Free points of sale throughout Singapore & Malaysia. Focus on high-luxury timepiece brands. Two Rolex Boutiques. One IWC Boutique.

Regional Brand Manager - IWC

• Apr 2007 - May 2008

Additional responsibility for Hong Kong Retail & Wholesale markets, including Macau and the Philippines. One of the largest single markets in the world for IWC. Additional responsibility for Hong Kong Retail & Wholesale markets, including Macau and the Philippines. One of the largest single markets in the world for IWC.

Retail & Export Director - IWC

• May 2006 - May 2008

Asia Pacific Regional Headquarters based out of HK. Spearhead the development of the Retail (Internal & Franchise) business in Asia. Account Director, Global, Duty Free Shopping account. Direct and manage two Subsidiaries and their teams, namely Taiwan and South Korea. Opened 3 Boutiques in China, 2 in Hong Kong and 1 in Taiwan.

Regional General Manager - IWC

• Mar 2002 - May 2006

Tasked with integrating newly acquired brand onto the Singapore platform. Commencement of operations, pricing strategy, recruiting a commercial and marketing team. Opened the first IWC Boutique worldwide.

Sales & Events Manager

• Mar 1999 - May 2000

Sales of VIP Corporate events, Celebrity events and Product launches. Business Development. Left the role to complete MBA. Sales of VIP Corporate events, Celebrity events and Product launches. Business Development. Left the role to complete MBA.

Senior Sales & Events Manager

• May 1996 - Feb 1999

Responsible for all Conference, Catering and Room sales, plus group business for the property. Managed high-profile VIP's and Diplomatic VIPs/Heads of State. Oversight of operational teams to ensure commitments to standards were reached. Responsible for all Conference, Catering and Room sales, plus group business for the property. Managed high-profile VIP's and Diplomatic VIPs/Heads of State. Oversight of operational teams to ensure commitments to standards were reached.