Director - Digital & Digital Labs Lead

• Mar 2023 - Present

Group Director, Transformation

• Jan 2022 - Mar 2023

Concentrix Catalyst is the experience innovation. strategic design and engineering team of Concentrix.

Group Director, Transformation

• Mar 2019 - Jan 2022

Because change is imperative, my role stewards our customers' and our own evolution, working together with teams across our 9 global offices to:- Explore opportunities that maximise the value of data and technology - existing or new.- Accurately innovate how resources, process and profit formula can serve human needs.- Advise & coach - Reorient thinking, culture and processes through facilitation and education.- Accelerate learning, consensus and decision-making with proprietary methodology, Catalyst.... helping Executives and teams change what they believe is possible. Show less

Director of Experience Design

• Jun 2017 - Mar 2019

- Responsible for the Experience Design practice out of our UAE office- Owner and architect of our global problem-solving metholodogy, Catalyst

Lead User Experience Specialist

• Jul 2015 - Jun 2017

Responsible for ensuring the ever-growing team are conducting practices in the best possible manner and in line with Tigerspike values, while maintaining a strategic user-centric view of all projects.Additional to core UX functions:• Establishing/aligning commercial objectives and measurement of UX solutions for Enterprise• Visualising the overall customer experience and defining how solutions can be orchestrated across devices to maximum effect• Remaining commercially aware of project resource considering both cost and time• Accountable for the delivery, quality, and success of the user experience throughout a lifecycle• Roadmap optimisation and innovation• Line management duties and team professional development• Defining and shaping team processes• Mentoring and leading by example• Advocating best practices across teams Show less

Senior User Experience Architect

• Jun 2014 - Jun 2015

At Tigerspike Dubai (one of 8 offices worldwide), my role as an embedded Senior User Experience Architect placed me in the engine room of the clients' web and mobile product teams 100% of the time. Responsible for:• Solution discovery: matching user requirements to corporate intent• Qualitative and quantitative data collection and analysis• Uncovering innovation opportunity• Customer research• Rapid prototyping, wireframing: POC• KPI and process consultation• Constant presentation of ideas Show less

Principal UX Consultant

• Nov 2009 - Jun 2014

Strategy Director

• Aug 2011 - Nov 2013

Createur is an independent digital agency with a core focus on exceptional UI design and UX intelligence for responsive websites, web applications and mobile-first digital campaigning. Part user-experience strategy consultancy, part user interface design studio, Createur deliver for Colgate-Palmolive, News Corp, Intermedia, Saxbys, Fabric/Ogilvy, and M.J.Bale. As co-founder and Director of this digital agency, we grew the business offering, operational team & client base from the ground up. More specifically, my role covered: User Experience (UX): • User-first solution scoping: mobile, web app, CMS, eCommerce innovation. • Information Architecture (IA) for core path planning (UX). • Low-fidelity wireframing & prototyping. • User testing & experience auditing (usability evaluation). • Quality standard assurance & pre-deployment checks. Optimisation & Growth Consultation: • Digital roadmap/blueprint planning. • eCommerce conversion optimisation. • Analytics structuring & performance auditing. • Touchpoint analysis & reporting. • User research, data analysis & evaluation - qualitative & quantitative. • Inbound strategy - PPC, SEO, Social, Email, Content strategies. Project Management: • Leading day to day creative & production team workflow. • Sprint planning & leading daily/weekly meetings. • Budget forecasting & adherence. Account Management: • Client relations: constant communications & expectations management. • Consistent board-level ROI performance reporting. • Gaining intimate knowledge of client brand objectives & business context. • Technology & process training: for internal & distributed teams. Show less

Marketing Director

• Aug 2007 - Oct 2009

Ignite is a specialist consultancy agency for the hospitality industry with international clients in the UK, UAE, USA and Europe. My responsibility covered business development, creation of concepts based on market needs, designing strategic marketing plans, as well as maintaining the standard of execution by a team of marketers, designers and developers. The role included management of key client accounts, campaign planning and marketing management, plus team leadership. Ignite is a specialist consultancy agency for the hospitality industry with international clients in the UK, UAE, USA and Europe. My responsibility covered business development, creation of concepts based on market needs, designing strategic marketing plans, as well as maintaining the standard of execution by a team of marketers, designers and developers. The role included management of key client accounts, campaign planning and marketing management, plus team leadership.

Marketing Manager

• Dec 2005 - Feb 2007

Merivale is Sydney’s most successful hospitality company. Working closely with the Managing Director, Director of Operations and Group Marketing Manager, I upheld the groups’ vision and objectives through the marketing of multiple hospitality brands:• Creating & integrating profitable sales activity for each venue.• Integration of supplier marketing activity, on premise.• Creation of promotion logs for future review & modification.• Development of member acquisition promotions & competitions.• Implementation of membership programs.• Event management.• Creation of special events & entertainment policies with viable objectives.• Working with sponsors to link sponsorship to event activities.• Creative department management: creative briefs, art direction, production workflow Show less

Senior Venue Manager

• Feb 2005 - Dec 2005

One in a team of 5 Venue Managers to oversee operations at flagship restaurant, hotel, club & bar venue, Establishment including both front-of-house and back-of-house practises:• Leading & motivating a team of 48 bar staff, 24 floor staff, security & performers.• Maintaining consistent management of operations & promotions.• Widespread decision-making, risk management, problem-solving & minimisation of adversity.• End of night financial reconciliation for multiple profit centres, safe security & banking.• Strengthening the brand with the Group Marketing Manager.• Maintaining sponsor relations and managing the implementation of promotional marketing activities.• Creation and coordination of all special events with the functions & events department.• Rota of 67 shifts per week across five bars.• Budgeting, wage-forecasting and expenditure management.• OH&S adherence, maintenance and security reports. Show less