Experience

Danske Spil

• Denmark
• Entertainment Providers
• 300 - 400 Employee

• Head of Branding

  • May 2023 - Present

  Overall responsible for the brands under Danske Licens Spil portfolio like Oddset, Tips, Casino and Tivoli Casino and sponsor agreements. Overall responsible for the brands under Danske Licens Spil portfolio like Oddset, Tips, Casino and Tivoli Casino and sponsor agreements.



EPOS

• Denmark
• Computers and Electronics Manufacturing
• 300 - 400 Employee

• Team Manager, Global Gaming Marketing

  • Nov 2021 - Apr 2023

  Responsible for; - The overall brand and product communication incl. ensuring that we support delivering business and marketing targets​ - The communication strategy for brand, portfolio and products​ - Product launches - Building the vision for the MarCom team and developing team competences and expertise​ Responsible for; - The overall brand and product communication incl. ensuring that we support delivering business and marketing targets​ - The communication strategy for brand, portfolio and products​ - Product launches - Building the vision for the MarCom team and developing team competences and expertise​



Stryhns Gruppen

• Denmark
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Marketingchef / Marketing Manager Graasten, K-Salat & Jensens Køkken

  • Jan 2021 - Oct 2021

  Responsible for the Graasten, Jensens Køkken and K-Salat brand, the marketing strategy, product innovations, product portfolio and P&L. Budget responsibility of app. 10 mio. DKK. Reference to CMO and responsible for 7 FTE.

• Marketing Manager / Marketingchef Graasten & K-Salat

  • Mar 2019 - Jan 2021

  Responsible for the Graasten & K-Salat brand, the marketing strategy, product innovations, product portfolio and P&L. Budget responsibility of app. 10 mio. DKK. Reference to CMO and responsible for 5 FTE.

• Sr. Brand Manager / Sr. Produktchef

  • Feb 2018 - Mar 2019

  Responsible for the K-Salat brand, the marketing strategy, product innovations, product portfolio and P&L. Budget responsibility of 4,5 mio. DKK. Reference to CMO and responsible for 2 FTE.



Flügger group A/S

• Denmark
• Chemical Manufacturing
• 300 - 400 Employee

• Customer Experience Manager

  • Jan 2016 - Jan 2018

  Responsible for the brand strategy and management, marketing development and execution. Further, to own and take leadership of implementing and continuously improving the customer experience in Flügger, among others; - Build, drive and develop a profitable and competitive customer experience across channels, through a strong retail position on relevant market, and within all aspects of the value chain - Lead and define campaign concepts across channels and target groups - Support… Show more Responsible for the brand strategy and management, marketing development and execution. Further, to own and take leadership of implementing and continuously improving the customer experience in Flügger, among others; - Build, drive and develop a profitable and competitive customer experience across channels, through a strong retail position on relevant market, and within all aspects of the value chain - Lead and define campaign concepts across channels and target groups - Support and maintain a solid cooperation across functions especially in the triangle Sales, Category and Marketing - Responsible for follow up on results, NPS, evaluate performance and ROI, and set goals for future achievements Key focus points: • Lead, develop and sell in a high performing marketing strategy and go-to-market plan • Ensure alignment across organization • Responsible for the Flügger media plan • Responsible for alignment with Category regarding NPD strategies • Identify and understand needs and relevant customer core insights • Customer and brand analysis, market reviews, etc. • Develop and drive customer experience strategy and initiatives • Budget allocation and monitoring • Run strategic cross-organizational initiatives

• Consumer Brand Manager

  • Dec 2014 - Jan 2016

  - Operational, Tactical and Strategic Branding - Own, drive and take leadership of building and managing the brand in the consumer market: - Build, drive and develop a profitable and competitive brand and retail position on relevant markets and within all aspects of the value chain - Lead and run campaign development across channels - Support and maintain a solid cooperation across functions especially in the triangle Sales, … Show more - Operational, Tactical and Strategic Branding - Own, drive and take leadership of building and managing the brand in the consumer market: - Build, drive and develop a profitable and competitive brand and retail position on relevant markets and within all aspects of the value chain - Lead and run campaign development across channels - Support and maintain a solid cooperation across functions especially in the triangle Sales, Category and Marketing - Responsible for the areas; Brand strategy and management, marketing development and execution - Responsible for: drive understanding of market needs, set brand direction, develop strategies. Supervise execution of brand/marketing initiatives in support of long term strategies – and short term tactics - through leadership within the broader organization. Main focus areas: - Customer experience management - Omnichannel marketing management - Identify needs and relevant end users core insights – convert insights into brand relevant action - Brand analysis (incl. product launch, follow-up) - Customer journey and touch points - Brand strategy development, implementation and execution - Customer focused brand approach - Drive strong marketing systems for BtC - Analyze and define type of stores, concepts, offerings to be marked - Develop strategic communications and marketing initiatives ensuring consistency with brand promise and delivery on business targets - Secure profitability, end-user satisfaction and a solid market position, and support business growth and effciency

• Group Junior Brand Manager

  • Jun 2013 - Dec 2014

  - Operational, Tactical and Strategic Branding - developing and executing brand strategy. - NPD process and product launches, product rationalization and product assortment. - Cross markets in Scandinavia and ocationally Poland and other export markets. - Marketing communication across media TtL, AtL and BtL, offline and online. - Project management of wood protection re-launch from sell out, phase in and out to category assortment, pack design and through-the-line… Show more - Operational, Tactical and Strategic Branding - developing and executing brand strategy. - NPD process and product launches, product rationalization and product assortment. - Cross markets in Scandinavia and ocationally Poland and other export markets. - Marketing communication across media TtL, AtL and BtL, offline and online. - Project management of wood protection re-launch from sell out, phase in and out to category assortment, pack design and through-the-line communication. - Project management of agency pitch process (new marketing agency) - Project management of online color picker project (digital tool on own web page) - Business, market and consumer research Besides this I also acted as PA to the CMO until June 2014 primarily assisting with ad hoc administrative task - presentations, organizing, etc. and coordinating tasks - building structures and implementing processes.

• Marketing Assistant / PA to CMO

  • Dec 2012 - Jun 2013

  Strategic branding - developing and executing brand strategy, new product launches from idea to launch, product and packaging design and re-design, production of POS marketing material, production and project management of B2C sales campaign material, and general project management. Besides this I also act as a sort of personal assistant to the CMO, primarily assisting with ad hoc administrative and coordinating tasks.



Jensens Bøfhus A/S

• Denmark
• Restaurants
• 100 - 200 Employee

• Tjener/waitress

  • Jun 2008 - May 2014



Flügger group A/S

• Denmark
• Chemical Manufacturing
• 300 - 400 Employee

• Strategic Purchasing Assistant

  • Jan 2011 - Sep 2012

  Project management, administrative and coordinative tasks including analysis and research of potential suppliers, invoice and order control, update and creation on products in purchase system, and statistical evaluation of campaigns. Project management, administrative and coordinative tasks including analysis and research of potential suppliers, invoice and order control, update and creation on products in purchase system, and statistical evaluation of campaigns.



The Danish Gymnastics Federation

• Denmark
• Spectator Sports
• 1 - 100 Employee

• Communication and marketing Intern

  • Mar 2011 - May 2012

  Successful project management of gymnastic events including web page creation and administration, production and creation of offline marketing material, press handling and writing of press releases. Further, controlling social medias and other online marketing. Also coordination and project management of Flip a Trick competition og World Cup event. Successful project management of gymnastic events including web page creation and administration, production and creation of offline marketing material, press handling and writing of press releases. Further, controlling social medias and other online marketing. Also coordination and project management of Flip a Trick competition og World Cup event.



Børnehuset Hartmannsvej

• Vikar

  • Oct 2007 - Dec 2010

  Passe børn i alderen 0-6 år, finde på lege, gå ture, almindeligt opsyn mv. Passe børn i alderen 0-6 år, finde på lege, gå ture, almindeligt opsyn mv.



PostNord i Danmark

• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Kundeservice Assistent

  • Jun 2008 - Dec 2008

  Customer service in the Danish national post service: serving customers by phone helping with everything concerning the delivery of mail and packages. Customer service in the Danish national post service: serving customers by phone helping with everything concerning the delivery of mail and packages.



PwC

• Professional Services
• 700 & Above Employee

• Student assistent

  • Dec 2006 - Apr 2008

  Secretary function in the auditor company PwC, where I conducted various course material updates, proof and correction reading, power point presentations, information search, and user research. Secretary function in the auditor company PwC, where I conducted various course material updates, proof and correction reading, power point presentations, information search, and user research.