Strategy Director

• Feb 2022 - Present

Digital Transformation Director

• Apr 2018 - Jun 2020

We transform businesses in Latin America placing the consumer in the center, using data, technology and innovation. Consulting and inspiring Digital Transformation keynotes We transform businesses in Latin America placing the consumer in the center, using data, technology and innovation. Consulting and inspiring Digital Transformation keynotes

Data & Insights Director

• Sep 2012 - Mar 2018

• Create and lead the Marketing Sciences Area (MSU) for Ford Latam and Joint Venture with Mindshare. • Lead the Data & Analytics / UX practice • C level consultancy & Digital Marketing • Define and Implement regional analytics plans and analysis. • Coordinate and lead the data & Insights plan for each client & initiatives • Implement processes & best analytics practices * Use data for Customer profiling (Demographics, Attitudinal, Shopping behavior, etc) for new campaigns. * Business impact and attribution models Clients: Nestlé, Ford, Lincoln, Movistar, Ferrero, PayPal, MetLife, L´Oréal, Nokia, Hoteles.com, P&G, Citi. Show less

Digital Supervisor

• Apr 2011 - Sep 2012

• Supervised and contributed to the accounts group. • Launched digital campaigns for key products. • Implemented and defined regional analytics plan and analysis. (Webtrends/G. Analytics) • Responsible for regional projects (Latin America). • Optimized the projects budget. Clients: Kellogg ́s, Levi ́s, Dockers, Denizen, and Janssen-Cilag. • Supervised and contributed to the accounts group. • Launched digital campaigns for key products. • Implemented and defined regional analytics plan and analysis. (Webtrends/G. Analytics) • Responsible for regional projects (Latin America). • Optimized the projects budget. Clients: Kellogg ́s, Levi ́s, Dockers, Denizen, and Janssen-Cilag.

Business Manager Sr

• Sep 2009 - Apr 2011

• Managed e-commerce and CRM projects. • Developed new digital strategies. • Contributed to the sales and full brand experience. • Consolidated a standardized analytics and metrics (Omniture/Webtrends/G. Analytics). • Lead Mexico ́s global strategy consolidation collaborating with Detroit Headquarters. • Enhanced the agency fee by 40%. Clients: Ford, Lincoln, Mercury, Jaguar & Land Rover.  • Managed e-commerce and CRM projects. • Developed new digital strategies. • Contributed to the sales and full brand experience. • Consolidated a standardized analytics and metrics (Omniture/Webtrends/G. Analytics). • Lead Mexico ́s global strategy consolidation collaborating with Detroit Headquarters. • Enhanced the agency fee by 40%. Clients: Ford, Lincoln, Mercury, Jaguar & Land Rover. 

Account manager

• Apr 2006 - Sep 2009

• Coordinated and leverage high performance web sites.• Analyzed and propose ROI tactics.• Collaborated to client’s consolidation.• Implemented several analytics plans (Omniture/Webtrends/G. Analytics)Clients: General Motors, BMW, The Coca-Cola Company (Mexico & Latin America) and Pfizer.

Account executive

• Jul 2005 - Nov 2006

• Enhanced new interaction to digital activities.• Responsible of several simultaneous projects.• Coordinated the biggest digital affinity plan for a beverage brand in Latin America.• Lead the production team to high-class quality deliverables.• Responsible of analytical reports and insights.• Contributed winning the first place “Interactive Marketing Program” of the Marketing globalAwards from The Coca-Cola Company with the project Konec-t Coca-Cola.