Experience

Demia

• Italy
• Market Research
• 1 - 100 Employee

• President and CEO

  • Jan 2006 - Present

  I founded and manage a strategic consulting and market research Institute that primarily operates in the Italian market, working for companies interested in developing systems to measure attitudes, opinions and preferences of consumers through sample surveys, data mining through access to internal databases, social media analytics and big data. Some of the projects I realized, have been planned for the construction and / or assessment of dashboards and analysis mode dedicated to the management. Strategic Consulting, Marketing Research, Action Research, Conjoint Analysis, Innovation Show less



ilGiornale.it

• Italy
• Newspaper Publishing
• 1 - 100 Employee

• Blogger

  • May 2016 - Present

  I segnali e il rumore I segnali e il rumore



Fiera Milano Media

• Italy
• Book and Periodical Publishing
• 1 - 100 Employee

• columnist

  • Mar 2012 - Sep 2016

  columnist of Digital World in InStore, bimonthly, addressed to the large-scale distribution GDO columnist of Digital World in InStore, bimonthly, addressed to the large-scale distribution GDO



Kiwari

• Italy
• IT Services and IT Consulting
• 1 - 100 Employee

• Board Advisor

  • Mar 2013 - Mar 2015

  creation and launch of sconty.it leader in Italy for the distribution of discount coupons printable via Internet and mobile, negotiation and partnership with reference player in the sector and the responsibility of the markeitng and communication plan. I conducted surveys of consumers habits and built metrics and KPIs for monitoring distribution campaigns of coupons distribuited by major brands of retail FMCG and Travel via digital properties and social platform creation and launch of sconty.it leader in Italy for the distribution of discount coupons printable via Internet and mobile, negotiation and partnership with reference player in the sector and the responsibility of the markeitng and communication plan. I conducted surveys of consumers habits and built metrics and KPIs for monitoring distribution campaigns of coupons distribuited by major brands of retail FMCG and Travel via digital properties and social platform



Jepro srl

• Milan Area, Italy

• Consultant, Managing Director

  • Oct 2011 - Sep 2014

  Coordination of the team responsible for the communication of digital and Macef Homi from 2013, the international b2b interior and exterior fair that takes place twice a year at the Fiera Milano - Italy. Building of the fans and followers community on the major social platforms, with particular reference to the network of professionals on Linkedin, plan design publishing on social media channels, app Macef, operation and measurement of digital adv campaigns were the main activities of my team made, the results are quantitativamene and qualitatively important, above management expectations Show less



YU - Independent Financial & Insurance Services

• bologna

• Shareholder, Marketing Director

  • 2011 - Apr 2012

  I coordinated the marketing team with the supervision of the coordinated company image and setting the editorial plan of the main social networks and their measurements of the campaign effectiveness (social media analytics) innovation & marketing I coordinated the marketing team with the supervision of the coordinated company image and setting the editorial plan of the main social networks and their measurements of the campaign effectiveness (social media analytics) innovation & marketing



Il Sole 24 Ore

• Italy
• Book and Periodical Publishing
• 700 & Above Employee

• columnist

  • Jan 2008 - Dec 2011

  columnist on Ambiente Cucina columnist on Ambiente Cucina



Università degli Studi di Trieste

• Higher Education
• 700 & Above Employee

• research fellowship

  • Jul 2010 - Jul 2011

  construction of models to estimate the flow of people in home-universities (students and staffTA) to support the plan of Mobility Management Units. They include various publications based on the collected data and the estimates produced, as well as the elaboration of the plan of Units Mobility ManagementUnimob - see www.units.it/unimob

• Professor of Sociology (E-research) (Contract Professor)

  • Nov 2005 - Oct 2010

  contract professor E-research in c.i psychology/sociology "E-research: le nuove frontiere nella rilevazione quantitativa e qualitativa di marketing (S.S.D. M-PSI/01) nel corso di laurea Specialistica in Psicologia (2005-2008) e ""E-research: le nuove frontiere nella rilevazione quantitativa e qualitativa di marketing" come modulo del corso integrato di "Psicologia economica e sociologia del lavoro" nel Corso di Laurea Magistrale in Psicologia



SWG S.p.A.

• Italy
• Market Research
• 1 - 100 Employee

• Key client Strategic Consultant

  • 2006 - Dec 2009

  Key Client consultant dedicated to some engaged in highly complex projects and systematic trend analysis. In view of the nature and difficulty of methodological approaches I could support these companies in the integration of the data collected within their CRM systems and implementing real-time analysis of the trend of customer satisfaction. These activities were accompanied by even those of disclosure at conferences, seminars and press sector (articles, editorials, interviews)

• Advisor, Board member and Director of Interactive and Trends Dept.

  • Jun 2002 - Dec 2005

  Development in partnership with Harris Interactive (NASDAQ: HPOL) of methodology and platform for marketing research surveys through the Internet. I built, along with the team I directed, the first Italian community of people surveyed via web (CAWI) collaborating with world leaders in the sector. As a member of the Board of SWG I helped the Institute transition from the phase of investigations based mainly on system CATI (telephone) to the CAWI (Internet) with a very important transformation of the business model and margins associated Show less



MIB Trieste School of Management

• Italy
• Higher Education
• 1 - 100 Employee

• International Master in Tourism and Leisure

  • 2006 - 2008

  Teacher of Internet Based Marketing Research Teacher of Internet Based Marketing Research



CommStrategy

• Advertising Services
• 1 - 100 Employee

• Associated Partner, Marketing Research and Digital Innovation Manager

  • Jun 2000 - Feb 2006

  strategic consultant for national and international companies developing and coordinating their strategies and approaches in the go to market. Among the major projects are following: - Segmentation of the market for online traders - Creation of IBEF (Index of Economic Welfare of Families) within a permanent observatory on savings and investments of Italian families - Design and implementation of Digital Finance in partnership with Nielsen NetRatings, containing analysis and insight on the placement and services of the major banks operating in the digital market Strategic Consulting, including business plan & sales strategy development Show less



IL Mondo

• Australia
• 1 - 100 Employee

• Columnist

  • Mar 2002 - Dec 2005

  columnist of surfer columnist of surfer



MIB Trieste School of Management

• Italy
• Higher Education
• 1 - 100 Employee

• Teacher at MIB School of Management

  • Apr 2005 - Jun 2005

  Teacher of Marketing Research in Financial for market analysis at MIB Specialization Course on "Marketing and market research" Teacher of Marketing Research in Financial for market analysis at MIB Specialization Course on "Marketing and market research"



SWG S.p.A.

• Italy
• Market Research
• 1 - 100 Employee

• Senior Market Research Account e Interactive and Trends Manager

  • Jun 1991 - May 2000

  I worked primarily for clients in the banking, insurance, media and political sector, conducting studies and market analysis of customer satisfaction, segmentation, positioning and political estimates and trends opinion polls, marketing research I worked primarily for clients in the banking, insurance, media and political sector, conducting studies and market analysis of customer satisfaction, segmentation, positioning and political estimates and trends opinion polls, marketing research