Experience

Comieco

• Italy
• Environmental Services
• 1 - 100 Employee

• Communication Manager

  • Sep 2007 - Present

  I coordinate and manage a team of 4 people in charge of communication, media relations, print production and website activity. Main responsibilities include- annual communication plan definition, along with budget planning and management - on and offline communication strategies - press office and media relations - coordination and management of external PR and adv agencies- media planning and advertising- special events such as seminars, trade fairs, etc I coordinate and manage a team of 4 people in charge of communication, media relations, print production and website activity. Main responsibilities include- annual communication plan definition, along with budget planning and management - on and offline communication strategies - press office and media relations - coordination and management of external PR and adv agencies- media planning and advertising- special events such as seminars, trade fairs, etc



ViaMichelin

• Marketing Communication Manager

  • 2004 - 2007

  Main responsibilities included:- daily coordination with the International Marcom Manager based in Paris and with marcom managers in other European countries (Spain, Germany, UK and The Netherlands) to develop and/or adapt to local needs International communication projects - media planning (on & offline) - local PR agency management for all pr and press activities - search for co-marketing opportunities to promote the website - support the B2B area with the development of specific communication strategies and tools



[self-employed]

• Communication Specialist

  • Jan 2005 - Dec 2006

  As external communications consultant I worked for- Consorzio Comieco: start-up activities for a new project/event (Cartoniadi) which included development of communication tools, adv campaign and website; handled briefing and pitch for the re-design of corporate website. - ViaMichelin Italia: publishing activity to produce new promotional tools for the B2B sales team (case histories, etc). As external communications consultant I worked for- Consorzio Comieco: start-up activities for a new project/event (Cartoniadi) which included development of communication tools, adv campaign and website; handled briefing and pitch for the re-design of corporate website. - ViaMichelin Italia: publishing activity to produce new promotional tools for the B2B sales team (case histories, etc).



BGS D'ARCY, Advertising Agency

• Account Manager

  • 1990 - 2003

  Main responsibilities: - above and below-the-line communication (catalogues, pos materials, etc) for important National and International brands, from communication strategy and briefing to campaigns production- coordination of communication activities at European level Main clients: Swatch, Rado, Olivetti, Mondadori, Lycia e Korff, Fiat Auto, Piaggio, Telethon, CiaoWeb - planning and handling of press office activities (press releases and reviews, press conferences), incentive activities for the sales force (conventions, product launches), coordination of PR with advertising plans (cross media activities).