Michael Kerans
Principal at C.R.O. Partners- Claim this Profile
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Bio
Experience
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C.R.O. Partners
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Principal
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Dec 2008 - Present
New York CRO Partners works closely with the client management teams, to identify new customers, partners and markets. We help craft the messaging, engage our extensive network of relationships, and close business. Our success is based on generating measurable results. While we have domestic US clients, we are known for US market entry and growth for international media and technology businesses. Past and present clients include Grapeshot, StickyAds, Semasio, Adslot, The Independent, eye/o and… Show more CRO Partners works closely with the client management teams, to identify new customers, partners and markets. We help craft the messaging, engage our extensive network of relationships, and close business. Our success is based on generating measurable results. While we have domestic US clients, we are known for US market entry and growth for international media and technology businesses. Past and present clients include Grapeshot, StickyAds, Semasio, Adslot, The Independent, eye/o and Tremor Video. Show less
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MediaLink
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United States
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Business Consulting and Services
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100 - 200 Employee
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Partner
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Oct 2007 - Oct 2008
New York First consultant hired by the firm. Advised digital media senior management on ad sales, marketing, BD and corporate development matters.
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DISH Network
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United States
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Telecommunications
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700 & Above Employee
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SVP
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Jul 2006 - Sep 2007
Led sales and marketing for interactive television at this independent ad sales rep of EchoStar Dish TV. Brought Unilever, Hyundai-Kia and Chase onto the platform.
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MIVA Media
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Sweden
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Advertising Services
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1 - 100 Employee
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Global SVP/GM, Pay Per Call
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Jan 2005 - Jun 2006
Ran global business within Nasdaq-listed search platform. Signed 50 distribution partners in the US and Europe to the platform including Yahoo, Kelkoo, Wanadoo, Mirror and Express Publishing; all major digital agencies participated as well.
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Warner Bros. Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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VP, East Coast Sales Manager
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Jul 2002 - Jan 2005
Ran the NY office for the Domestic TV unit of the studio. Managed 5 salespeople against a $400MM annual budget. Licensed Friends, Will and Grace, Ellen, Sex and the City and The Sopranos to east coast stations and station groups.
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Paramount Pictures
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United States
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Entertainment Providers
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700 & Above Employee
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SVP, Strategic Planning and Sales
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1996 - 1998
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Education
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University of Massachusetts, Amherst
BA, Legal Studies