Experience

Paris Junior College
• Higher Education
• 100 - 200 Employee
• Instructor

  • Aug 2018 - Present


Dodge City Community College

• United States
• Higher Education
• 100 - 200 Employee

• Associate Professor

  • Jun 2014 - Present

  Founded in 1935, Dodge City Community College is the eleventh oldest institution among the nineteen community colleges in Kansas.The college has expanded its programs and services to include a system of outreach sites and centers, and it supplements the local outreach efforts of area four-year institutions. Founded in 1935, Dodge City Community College is the eleventh oldest institution among the nineteen community colleges in Kansas.The college has expanded its programs and services to include a system of outreach sites and centers, and it supplements the local outreach efforts of area four-year institutions.



Don Bates Production Co.

• Owner / Sr. Writer

  • Mar 2009 - Present

  Freelance copywriter with 20 years of professional experience developing powerful marketing, training, and advertising projects for such companies as: Continental Airlines, Sysco Foodservice, Coastal Energy, Hewlett-Packard, Toyota, and many more. • Strong ability to develop clear, compelling copy for print and digital delivery. • Knowledge on how to use data to influence decisions at the strategy table. • Able to use digital tools to experiment with ideas and content. Freelance copywriter with 20 years of professional experience developing powerful marketing, training, and advertising projects for such companies as: Continental Airlines, Sysco Foodservice, Coastal Energy, Hewlett-Packard, Toyota, and many more. • Strong ability to develop clear, compelling copy for print and digital delivery. • Knowledge on how to use data to influence decisions at the strategy table. • Able to use digital tools to experiment with ideas and content.



GS Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Sr. Project Manager

  • Apr 2005 - Mar 2009

  Developed new e-mail strategies to increase customer loyalty, retention, and sales. Oversaw multiple web sites and direct mail campaigns. Measured and reported e-marketing analytics, and recommend strategies to management at both corporate and dealer levels. Responsible for management of HTML developers, graphic artists, copywriters, and third-party vendors. Developed new e-mail strategies to increase customer loyalty, retention, and sales. Oversaw multiple web sites and direct mail campaigns. Measured and reported e-marketing analytics, and recommend strategies to management at both corporate and dealer levels. Responsible for management of HTML developers, graphic artists, copywriters, and third-party vendors.



Sysco

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jul 1996 - Oct 2004

  Develop web, video and print marketing. Develop web, video and print marketing.



Texas Video & Post

• Producer

  • Nov 1991 - Jun 1996

  Produced the television show, Our House for CBS affiliate KHOU Channel 11. The show increased home energy conservation awareness by Harris County utility customers by 5.2%. Produced the television show, Our House for CBS affiliate KHOU Channel 11. The show increased home energy conservation awareness by Harris County utility customers by 5.2%.



Hewlett-Packard

• United States
• Information Technology & Services
• 300 - 400 Employee

• Marketing Producer

  • Oct 1988 - Nov 1991

  Managed and directed the production of Compaq (now HP) product video programs, which were used to increase dealer network sales at Compaq re-sellers across the world. Managed and directed the production of Compaq (now HP) product video programs, which were used to increase dealer network sales at Compaq re-sellers across the world.



Continental Airlines

• Airlines and Aviation
• 700 & Above Employee

• Marketing Administrator

  • Jun 1986 - Sep 1988

  Managed and directed the production of Continental internal communications including Airtime, the monthly employee video news program. Managed and directed the production of Continental internal communications including Airtime, the monthly employee video news program.



Gulf Publishing Company

• Writer / Producer

  • Mar 1983 - May 1986

  Wrote copy and produced videos for Oil & Gas clients such as Philips Petroleum, Shell Oil, Cameron, and Exxon. Wrote copy and produced videos for Oil & Gas clients such as Philips Petroleum, Shell Oil, Cameron, and Exxon.