Nathália Neme

Head of Strategy and Project Management at BASE3 Comunicação
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, Brazil, BR
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • German Limited working proficiency
  • Português Native or bilingual proficiency

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Juliana Chagas

É com grande prazer que escrevo esta recomendação para a Nathália Neme. Ao longo do tempo em que trabalhamos juntos, pude testemunhar em primeira mão sua dedicação exemplar e habilidades organizacionais notáveis. Ser fornecedora de clientes de diversos segmentos que venham através dela é a certeza de receber um briefing ou um planejamento extremamente bem definido. Natália é uma profissional extremamente focada e comprometida. Sua abordagem metódica e minuciosa para o gerenciamento de projetos garante que todas as etapas sejam cuidadosamente planejadas e executadas. Sua capacidade de manter-se organizada mesmo diante de prazos apertados e desafios complexos é realmente impressionante. Além disso, Natália é uma comunicadora eficaz e tem um excelente atendimento ao cliente. Sua habilidade em compreender as necessidades dos clientes e traduzi-las em projetos bem estruturados resulta em entregas de alta qualidade e satisfação do cliente. Recomendo a Natália para qualquer posição relacionada a estratégia e gestão de projetos. Tenho plena confiança em sua capacidade de enfrentar desafios com confiança e entregar resultados excelentes.

Débora Ferrareto

Trabalhar com a Nathalia é um constante aprendizado. Uma profissional extremamente dedicada, responsável, organizada e entregue em tudo que faz, além de não medir esforços para sempre ajudar quem está ao seu redor a crescer junto com ela. Sou muito grata por poder ter participado de grandes projetos com ela e aprendido tanto durante essa trajetória.

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Credentials

  • Inteligência Emocional
    Escola Conquer
    May, 2021
    - Nov, 2024
  • E-commerce
    Universidade YAPAY
    May, 2020
    - Nov, 2024
  • Lean Six Sigma - White Belt
    Escola EDTI
    May, 2020
    - Nov, 2024
  • Marketing Digital
    Google Ateliê Digital
    May, 2020
    - Nov, 2024
  • Apresentações Eficientes
    HP LIFE
    Apr, 2020
    - Nov, 2024
  • CRM
    HP LIFE
    Apr, 2020
    - Nov, 2024
  • Fundamentos de Marketing
    Fundação Getulio Vargas
    Apr, 2020
    - Nov, 2024
  • Gestão de Projetos
    Fundação Bradesco
    Apr, 2020
    - Nov, 2024
  • Gestão de Vendas
    Fundação Getulio Vargas
    Apr, 2020
    - Nov, 2024
  • Microsoft Excel 2016 - Avançado
    Fundação Bradesco
    Apr, 2020
    - Nov, 2024
  • Microsoft PowerPoint 2016 - Avançado
    Fundação Bradesco
    Apr, 2020
    - Nov, 2024
  • Costumer Succes
    Rock Content
    Apr, 2020
    - Nov, 2024
  • Gestão de Mídias Sociais
    Rock Content
    Apr, 2020
    - Nov, 2024
  • Inbound Marketing
    RD University
    May, 2020
    - Nov, 2024
  • RD Station Marketing - Básico
    RD Station
    May, 2020
    - Nov, 2024

Experience

  • BASE3 Comunicação
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • Head of Strategy and Project Management
      • Jul 2020 - Present

      Responsible for managing strategic projects for major clients, as well as new businesses. The main activities performed are: creation of strategic plans (campaigns, action plans and communication guidelines), new business (participation and conduction of bidding campaigns as well as customer service), creation, management and automation of internal processes, hiring, management and training of my team, control of internal and customer's budget, reporting (performance), activations and events, among other activities. Clients Served: Comgás, Raízen, Compass and Lalamove. Show less

  • EasyPoints
    • Brazil
    • Software Development
    • 1 - 100 Employee
    • Account Manager
      • Jan 2020 - Jul 2020

      Responsible for managing accounts and Incentive Marketing projects, interfacing with Technology, Implementation and Customer teams through the company's own software (SAAS). Clients served: Mastercard, Gilbarco Veeder-Root, Musical Express and UCB VET. Responsible for managing accounts and Incentive Marketing projects, interfacing with Technology, Implementation and Customer teams through the company's own software (SAAS). Clients served: Mastercard, Gilbarco Veeder-Root, Musical Express and UCB VET.

  • Incentiva Marketing
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Sep 2016 - Dec 2019

      Responsible for managing accounts served and Lead Management, CRM and Incentive projects, developing and implementing digital strategies, data collection and analysis, creation of work methodologies and communication rules, preparation and presentation of reports, presentation of KPIs to the departments involved (Retail, Trade, Marketing and Events) in order to improve current and future strategies, monitoring results, conducting follow-up meetings/calls, managing teams, among other activities. Clients served: Jaguar Land Rover and Castrol. Show less

  • MRM Brasil
    • Brazil
    • Advertising Services
    • 100 - 200 Employee
    • Account Supervisor
      • Aug 2014 - Feb 2016

      Responsible for managing and controlling the delivery of CRM and Direct Marketing projects of the serviced portfolio, as well as preparing briefings, schedules, planning and reports, data analysis via GA, translations, KPI presentations, interface with other areas of the agency, among other activities. Clients served: LATAM Airlines, Raia Drogasil, LAN Airlines, TAM Airlines, Porto Seguro (Portomed, Porto Odonto and Porto Seguro Previdência) and Royal Caribbean. Responsible for managing and controlling the delivery of CRM and Direct Marketing projects of the serviced portfolio, as well as preparing briefings, schedules, planning and reports, data analysis via GA, translations, KPI presentations, interface with other areas of the agency, among other activities. Clients served: LATAM Airlines, Raia Drogasil, LAN Airlines, TAM Airlines, Porto Seguro (Portomed, Porto Odonto and Porto Seguro Previdência) and Royal Caribbean.

  • Simple Brasil
    • Advertising Services
    • 1 - 100 Employee
    • Account Coordinator
      • Jan 2013 - Jul 2014

      Responsible for complying with previously outlined sales strategies, monitoring social media routines, development and programming routines for digital platforms (such as landing pages, interactive catalogs, hotsites, websites), preparation of briefings, schedules and reports, KPI analysis , conducting alignment meetings, among other activities. Clients served: Wizard, Natura, Microlins, Dafiti, Ambev (Chopp Brahma Express), Fernandez Mera, CIEE, SIN Implante, Thyssenkrupp Bilstein, Maxhaus, Kelloggs, Kellnes, Ernst & Young, Onepay, MIM and Panpharma. Show less

  • LeadMidia
    • Brazil
    • Internet
    • 1 - 100 Employee
    • Account Planning and Service
      • Feb 2012 - Nov 2012

      Responsible for serving a portfolio of customers, such as creating and planning digital/promotional actions, monitoring and analyzing results, presenting proposals in partnership with the Commercial, relationship with affiliates, reporting, data analysis via Google Analytics, insertion media on the website, quality control of the website, monitoring and monitoring of performance and elaboration of PIs. Clients served: Magazine Luiza, Walmart, B2W (Submarino, Americanas e Shoptime), Dafiti e CVC. Show less

  • Media Factory - Marketing Digital de Performance
    • Brazil
    • Technology, Information and Internet
    • 1 - 100 Employee
    • International Account Coordinator
      • Jun 2009 - Sep 2011

      Responsible for servicing the in-house international accounts, coordinating a team of 4 members, monitoring and developing digital marketing campaigns, measuring results, supporting tools for customers and commercials, preparing briefings, schedules, reports and PIs. Clients served: Walmart, Michael Page International, Universidad del CEMA, Restaurante 2 hermanos, Neptuno Viajes, Editorial Médica Panamericana, OfficeMax, Superama, Consejo de Comunicación and El Triángulo. Responsible for servicing the in-house international accounts, coordinating a team of 4 members, monitoring and developing digital marketing campaigns, measuring results, supporting tools for customers and commercials, preparing briefings, schedules, reports and PIs. Clients served: Walmart, Michael Page International, Universidad del CEMA, Restaurante 2 hermanos, Neptuno Viajes, Editorial Médica Panamericana, OfficeMax, Superama, Consejo de Comunicación and El Triángulo.

Education

  • Universidade Anhembi Morumbi
    Master of Business Administration - MBA, Marketing Estratégico
    2022 - 2023
  • Universidade Anhembi Morumbi
    Bacharelado, Publicidade e Propaganda
    2008 - 2012
  • Colégio Benjamin Constant
    1992 - 2006

Community

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