Senior Marketing Executive (US)

• Nov 2022 - Present

Senior Marketing Coordinator

• Mar 2020 - Mar 2022

• Individually led the redesign project for the website herbalife.com.au, working with colleagues and vendors globally to complete the project, followed by on-going management of the website.• Managed a 14-page monthly customer newsletter & quarterly stakeholder newsletters in line with marketing strategy, product launches and events which went out to over 15,000 members and was utilised across corporate social media channels and member asset platform. • Grew monthly customer newsletter into a top performing piece of member communication with consistently highest open rates (over 30%) and CTRs of all email communication.• Management of seasonal brand campaigns and merchandise, sourcing merchandise from local and overseas vendors and using product promotions to create member targeted campaigns and catalogues.• Co-managed relationship with a digital advertising agency, hosting weekly digital marketing WIPs and tracking performance to ensure agency reached monthly/annual KPI’s.• Regularly assisted with multiple projects across sponsorship, advertising, new product development and social media.

Marketing, Commercial & Fan Engagement

• Jun 2014 - Oct 2018

• Leading the club’s marketing & fan engagement activity from strategy to implementation.• Led the 2018/19 #OnwardTogether season ticket campaign, becoming one of the first clubs to introduce an auto-renewal season ticket which increased season ticket numbers by over 15%.• Experience of managing match day hospitality packages - from the booking process with new and existing corporate clients to hosting hospitality on match days, building relationships and ensuring clients and guests are provided with a fantastic experience.• Created and managed player sponsorship packages.• Experience of overseeing corporate events such as delegate days and conferences at the club.• Enhanced knowledge and experience of CRM, Ticketing and EPOS systems.• Individually represented the Club at numerous external events.• Played an integral role in the planning and development of Fleetwood Town’s £9m training facility.

Commercial Executive

• Jan 2013 - 2014

Throughout my final 2 years of university I completed several short spells at Fleetwood Town Football Club, here are some of the responsibilities and experiences I gained during that period:• Given responsibility of researching and creating ideas for a new multi-million pound training complex, meeting face-to-face with potential contractors. • Assisted in hosting a new ‘Fleetwood Town Business Club’, a partners networking event which turned over more than £1m of reciprocal business per year.• Generated information and newsletters sent to a growing database of over 14,000 residents in the surrounding area.• Registered Fleetwood Town FC with the Intellectual Property Office, working closely with the Vice Chairman and Solicitor to trademark the names and logo of the club.• Sold match-day hospitality packages and assisted with selling sponsorship packages.• Assisted hosting match-day hospitality.

Event Staff

• 2012 - 2014

• Responsible for recruiting and managing my own sales team.• Given team leader role in various promotional campaigns. • Responsible for recruiting and managing my own sales team.• Given team leader role in various promotional campaigns.

Assistant

• Jun 2012 - Sep 2012

• Worked alongside and communicated efficiently within a team of individuals from different cultures and backgrounds worldwide at Camp Marimeta, Wisconsin.• Assisted in designing, coordinating and supervising footballing activities for 7-15 year old children. • Worked alongside and communicated efficiently within a team of individuals from different cultures and backgrounds worldwide at Camp Marimeta, Wisconsin.• Assisted in designing, coordinating and supervising footballing activities for 7-15 year old children.