Experience

Pulsifi

• Singapore
• Software Development
• 1 - 100 Employee

• COO

  • Apr 2017 - Present

  Great HR practices are the precursor to finding and developing great people, and only with great people can we have great organizations. We are creating a new product vertical in the HR tech space - a HR Data Platform that combines I/O psychology with data science to provide organizations with next generation data tools for HR transformation and data/science backed talent decisions. Great HR practices are the precursor to finding and developing great people, and only with great people can we have great organizations. We are creating a new product vertical in the HR tech space - a HR Data Platform that combines I/O psychology with data science to provide organizations with next generation data tools for HR transformation and data/science backed talent decisions.



Prim3time Media Sdn Bhd

• Co-Founder

  • Nov 2014 - Apr 2017

  Prim3time Media is an adtech and monetization partner for the telecommunications industry. We are a one-of-a-kind company in this part of the world and we believe in "Freeing up the Internet" the way OTT (Over The Top) services are free. Passion, Innovation and Experience are driving us to create market disrupting services in the telecommunications and app world. Prim3time Media is an adtech and monetization partner for the telecommunications industry. We are a one-of-a-kind company in this part of the world and we believe in "Freeing up the Internet" the way OTT (Over The Top) services are free. Passion, Innovation and Experience are driving us to create market disrupting services in the telecommunications and app world.



iflix

• Malaysia
• Entertainment Providers
• 1 - 100 Employee

• Head of Business Development

  • Apr 2016 - Mar 2017



M N C Wireless Berhad

• Malaysia
• Telecommunications
• 1 - 100 Employee

• Co-founder & CEO

  • Jan 2010 - Nov 2012

  Managed the overall strategy and operations with a team size of up to 70 people who were involved in the business of mobile content services, mobile marketing, digital marketing and music based strategic marketing programs in collaboration with major music labels and various blue chip brands.Tasked with the corporate mission to diversify into the media business in 2010 led to the launch of WOWLOUD, Malaysia’s first ad funded music streaming service at the end of 2011. WOWLOUD is a music streaming service that runs on computers, smartphones and smart TVs where the service was subsequent launched with U Mobile as a value added and data bundle service in 2012. Assisted in the business planning, fundraising and deployment for Joors, an ad funded mobile internet broadband service which was launched in Sweden in March 2012. Worked closely with the Joors Media team to develop suitable advertising formats and inventory for the Joors platform that suited the requirements of Swedish advertisers. The service was successfully launched with Entercard, the largest credit card issuer in the Nordic region and LO, Sweden’s largest labour union. Show less

• Co-founder & COO

  • Aug 2002 - Dec 2009

  My first start-up which which I initiated and IPO-ed on the KLSE.As a member of MNC Wireless’ start-up team, planned and deployed the company’s mobile content service and mobile payment gateway platforms. Negotiated and dealt with mobile operators for the integration of all relevant platforms for mobile value added services under closed garden mobile operator portals and other open garden third party content portals.Worked extensively on the strategies, plans and execution of mobile value added services for media partners such as Malaysia’s largest free terrestrial TV network MediaPrima that were incorporated into TV programmes such as voting based reality shows, TV chat and other interactive TV games.Pioneered mobile marketing services in Malaysia with services such as SMS/MMS marketing, mobile and digital interaction integrated marketing campaigns and host of other related services. Worked with more than 100 various companies from ranging from multinationals to SMEs to formulate, plan and execute mobile technology based services for marketing, brand interaction, sales force management and business improvement processes.Managed regional representative offices, associates and investee companies in Singapore, China and Saudi Arabia.I was also a founding member of Malaysia Mobile Content Provider’s Association. Show less



Digi Telecommunications

• Head of Data Services

  • 1999 - 2002

  Responsible for the planning, execution, marketing and operations of Djuice, a mobile internet service portal under the Telenor Group of Norway. Djuice with it’s headquarter in Norway was a 200 member company that developed WAP content platforms at the time. The platform was licensed to DiGi as the backbone for all mobile data services. The position required a close working relationship with the business and technology teams in Norway while establishing and encouraging the development of local mobile content, which was extremely scarce at the time. Another major achievement while at DiGi was the setting up of the third party mobile reverse billing industry known as Content Provider Access (“CPA”). Telenor conceived the model in reference to NTT Docomo’s successful iMode model that enabled third party content providers to create and deploy mobile content. Telenor’s version of CPA was an instant success in Norway and the concept was quickly rolled out to all countries with Telenor subsidiaries. To enable the success of the CPA model required the participation of all major mobile operators within each country to agree to content provider friendly revenue share terms and a common shortcode allocation system for content providers. Responsible for successfully organizing and lobbying all competing mobile operators to discuss and agree to the setting up of the CPA model in Malaysia, a major breakthrough at the time. The CPA model was again an instant success in Malaysia with annual industry revenue estimated at RM500 million and became the starting ripple of explosive mobile content growth in South East Asia for the subsequent years. Was also involved the forming of the business case, operations, technical platform development and management of content providers for the CPA business. Show less



Sony Malaysia

• Business and Marketing Executive

  • 1998 - 1999



Mayban Ventures

• Investment Analyst

  • 1996 - 1999