Experience

Whip Media

• United States
• Software Development
• 100 - 200 Employee

• Chief Executive Officer

  • Jun 2023 - Present

  Santa Monica, California, United States

• President

  • Apr 2021 - Jun 2023

  Santa Monica, California, United States

• Chief Revenue and Strategy Officer

  • Oct 2019 - Apr 2021

  Santa Monica, California Whip Media is transforming the global content licensing ecosystem with a market leading enterprise software platform powered by proprietary data and predictive insights to efficiently distribute, control and monetize TV and movie content.



TV Time

• United States
• Online Audio and Video Media
• 1 - 100 Employee

• Chief Strategy and Revenue Officer

  • Nov 2017 - Nov 2019

  Santa Monica California and Paris France Lead strategy and revenue for the worlds largest TV tracking app with 12M registered users across 20 countries and translated in 13 languages. TV time provides viewing insights across SVOD, AVOD, TVOD, Broadcast and Cable Networks reflecting the way people watch TV today.



Deluxe

• United States
• Entertainment Providers
• 700 & Above Employee

• Chief Revenue Officer

  • Dec 2015 - Nov 2017

  Deluxe is a world leader in episodic and theatrical content distribution. With over 30 companies and offices around the globe, I led revenue efforts working with the world’s leading content creators, broadcasters, OTTs, and distributors to create, transform, localize, and distribute content. https://www.bydeluxe.com/en/



Nielsen Audio

• United States
• Market Research
• 300 - 400 Employee

• EVP Chief Revenue and Marketing Officer

  • Jan 2001 - Dec 2015

  Responsible for companies sales and marketing efforts. Led 10 business units and 250+ people to achieved the highest revenue and market share in the company's 40+ year history. Transformed customer relationships by spearheading a program that substantially increased customer loyalty and drove multi-year contracts totaling over $1 billion in long term revenue.  Optimized muli-site operations and improved corporate profit through the creation of best practices and a new… Show more Responsible for companies sales and marketing efforts. Led 10 business units and 250+ people to achieved the highest revenue and market share in the company's 40+ year history. Transformed customer relationships by spearheading a program that substantially increased customer loyalty and drove multi-year contracts totaling over $1 billion in long term revenue.  Optimized muli-site operations and improved corporate profit through the creation of best practices and a new operating model. Championed the acquisition of 3 companies and participated in the due diligence process of 5 to fill gaps within the business and enhance customer solutions; Companies were fully integrated into the core business and generated an additional $50M in new annual revenues. Structured teams around sources of client value to maximize revenue and minimize costs. Change resulted in a 30% cut in sales and marketing expenses.  Realigned field teams to work virtually and implemented inside sales divisions. Transcending geographical boundaries and opened door to top talent saved $7M in physical infrastructure and travel costs.

• Senior Vice President Chief Revenue Officer

  • Jan 2001 - 2007

  Successfully led sales team through a seismic shift in product methodology that required marketplace integration of a new technology. Drove industry acceptance that resulted in a 65% increase in client revenue. Repositioned company for revenue growth; opened new markets that generated $50M in new revenue.



Morrison and Abraham, Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Feb 1997 - Jan 2001

  Sourced to launch a start-up Management and New Business consulting company into emerging markets. Promoted to partner within first six months.  Grew company from $500K to $8M in four years by opening untapped markets across the US. Leveraged company for sale to Interep National Sales which was the largest independent advertising sales and marketing company in the nation. Drove integration of two company cultures post acquisition.