Experience

Golden Bay Fruit

• New Zealand
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Jan 2021 - Present

  Golden Bay Fruit is a fully integrated horticulture business in the top of the South Island, exporting premium New Zealand fruit to more than 20 countries globally with a focus on Greater China and South-east Asia. In my role as Marketing Director, I manage our portfolio of IP varieties, working with our offshore market managers to amplify our brands in market and deliver value back to our growers. Highlights so far include a company-wide rebrand, launching our Sassy apple variety, and minimising fruit waste by creating the Stormy Fruit line in the wake of the 2020 hail event saving millions of apples and launching our own juice line. Show less



NewFish

• New Zealand
• Biotechnology Research
• 1 - 100 Employee

• Marketing Lead

  • Jul 2021 - Present

  NewFish® is a biotechnology nutrition company on a mission to create nutrition without compromise utilising microalgae. In my role as marketing lead, I manage the NewFish brand, PR & comms and work with our food technologists, customers and chefs to create food concepts that make microalgae craveable. NewFish® is a biotechnology nutrition company on a mission to create nutrition without compromise utilising microalgae. In my role as marketing lead, I manage the NewFish brand, PR & comms and work with our food technologists, customers and chefs to create food concepts that make microalgae craveable.



Tribal Brands Asia

• China
• Food and Beverage Services
• 1 - 100 Employee

• Business Manager

  • Jan 2017 - Dec 2020

• Project Manager

  • Jan 2015 - Jan 2017

  Tribal Brands is a marketing agency that promotes premium Food and Beverage brands throughout the Asia region. Clients I've worked with at TBA include: New Zealand Trade & Enterprise, Fisher & Paykel, Avanza avocados, Fonterra, Easiyo yoghurt, T&G Global, Gourmand Foods, Montague stone fruit, New Zealand Consulate Shanghai, Te Puia and Ngāi Tahu Seafood



iQubator Fashion

• SIFEC International Fashion Tower, Shanghai

• Account Manager

  • Jul 2014 - Dec 2014



Townscape Housing Real Estate

• Shanghai City, China

• Marketing Coordinator & Copywriter (internship)

  • May 2014 - Jul 2014



Planet Goodness

• Retail
• 1 - 100 Employee

• Business Coordinator (internship)

  • Mar 2013 - Apr 2014

  Planet Goodness is a hub for truly planet positive NZ products that have been consciously approved for their goodness by a panel of experts. In my internship at Planet Goodness I conducted environmental research, pitched and built relationships with vendors, generated leads, wrote and edited articles for our E-magazine and collaborated on product development. Planet Goodness is a hub for truly planet positive NZ products that have been consciously approved for their goodness by a panel of experts. In my internship at Planet Goodness I conducted environmental research, pitched and built relationships with vendors, generated leads, wrote and edited articles for our E-magazine and collaborated on product development.



Victoria University of Wellington

• New Zealand
• Higher Education
• 700 & Above Employee

• International Business Tutor

  • Feb 2013 - Feb 2014



Private

• Shanghai, Nelson, Wellington, Langkawi, Côte d'Azur

• Tennis Coach

  • Dec 2008 - 2013