Business Development Specialist

• Dec 2021 - Present

Business System Specialist

• Jan 2018 - Present

The entity is the key government department in charge of Public Works and associated services across the Emirates. Been with the department for over 2 years in a variety of roles. The department overlooks five agencies of itself as Waste, Waste Water, Landscape, Projects & Roads, and Shared Agencies.  Leading the Smart and SAP initiative between government entities and conducting orientation for all users across departments. Devising the project plan and MPP including timelines, resource utilization, testing, training and conducting SWOT and other analysis for “Control and Smart Inspection System, for environmental and business violations across the Emirates. Mapping and analyzing fleet utilization, ensuring assets are well tracked to facilitate cost optimization, better services and allocation efficiency. Undertaking asset tagging and management of software rights and access privileges. Collaborated closely with the Government of Ras Al Khaimah E-Government Authority for implementation of AI and BI solutions. Managed Fleet SAP, Tableau Reporting, Toll System Management, Toll Surveillance (Gantry) and E-Asset System.  Working for the design and development of the proof of concept of New Toll Management System (named) in process. It will be a Salik system on all entry and exits points of RAK. From tender to procurement, selection, vendor management, SWOT between toll providers in UAE. Implementation of the system due in Aug 2019. The system which will be used for “Toll Management” will be across the board in June as well as training is devised

Tracking & Fleet Coordinator

• Feb 2016 - Dec 2017

Public Works & Services Department, Govt. of Ras Al Khaimah, UAEKey Responsibilities: Entrusted with tracking record of profitably of a large fleet; light- and medium-duty vehicles (over 1000) and off-road construction equipment (over 1,200). Improved fleet utilization and reduction of operating costs and capital expenditure. For roads and projects of mass cut and fill by 70%, for Jebel Jais 60 % and waste management 60%. Managed tender processes, streamlined vendor selection, and controlled cost. Devised new and old fleet PLC strategies, undertook R &D and analyzed feasibility proposals for recommending the best solution possible. Worked on modular development of the following software (ARGENTO), ERP ( Oracle interface), Fuel Management (SCI), Tableau

Quality and Customer Insights Manager

• Mar 2021 - Feb 2022

Devising and executing mechanisms to collect and report on customer experience and insights .Devising trial and report on new initiatives designed to increase community engagement and revenues.Conducting market research and report back in order to evaluate and evolve the services.Create and devise a battle card for the existing players of Animal welfare in RAK, SHJ, and DXB. Conducting mystery shoppers for getting the competitor analysis .Examine the brand and design associated to brand key and brand equity. Development of brand’s perceived value for customers. Redefining of the seven key elements of brand equity (awareness, reputation, differentiation, energy, relevance, loyalty and flexibility)Measure and gauge customer engagement through social media mentions and reviews, local store traffic and transactional values.Focus groups of loyal customer’s quarterly.QUALITY Writing of policies and procedures within the framework of an ISO QMS .Ensure that all policies, procedures, rules and regulations are adhered to and are regularly reviewed, updated and communicated.Appoint and act as the main point of contact for an external ISO auditing company .Own and maintain the Agency controlled document register Conduct awareness courses for colleagues on SOPs, QMS, etc. as needed .

Business Consultant

• Jan 2015 - Jan 2016

Key Responsibilities:  Managed business development opportunities for mobile marketing business and telecom Value Added Services. Spearheaded campaigns pertaining to digital marketing solutions of retail chains, e-commerce, media, real estate, ad agencies as clientele. Conceptualized need-based training programs for teams performing maintenance operations and evaluated its effectiveness.  Manage business development opportunities for mobile marketing business and telecom VAS to expand the business footprint and volume. Designing & implementing the strategy for Mobile marketing solutions, Enterprise Solutions, A2P Solutions & VAS products with an approach for achievement of annual customer sales targets.  Act as a sales consultant to the teams in India / UAE / MENA region to develop compelling business solutions. Contribute to innovation as per clients requirement and suggest them conceptual solutions to best fit them. Responsible for analysis of market trends and to identify potential threats, areas of opportunity, competitor's strategy to decide the next logical move(s) in business expansion.  Identification and management of technological enhancements and determination of the viability of emerging technologies to be assimilated and integrated within the customer organization.

Student Brand Ambassador

• Mar 2013 - Dec 2013

 Revamp strategies for Indulge cafeteria of Cupola chain. Devise Product development strategies for substantial growth. Revamping product lifecycle stage due to extreme decline. Surveys for customer insights. Devised mystery shopping visits qualitative checks of the service areas managing with consultants for the business process and workflow restructuring.  Organize and plan to indulge revamp strategies to increase customer footfall. Indulge was their cafeteria brand. Organize game changers and other activities to keep the customer loop. Different offers and promotions for youth. Responsible for end to end event management at indulge.

Marketing Intern

• Jun 2013 - Aug 2013

 Working on the strategy side of clients.  Preparing strategies of the different portfolio of clients. Strategic Consulting, including business plan, marketing plan & sales strategy development. Giving new ideas and taking initiatives for new advertising campaigns.• Implementation of marketing plans, strategies, budgets, materials and promotional activities• Lead marketing concepts and executing related activities• Collaborate with external digital, advertising and design agencies (where applicable)• Cross functional interaction with R&D on regional / local product innovations• Manage budgets in line with the overall approved expenditure plans• Development of market research and analysis

Marketing Communications Intern

• Dec 2012 - Feb 2013

 To prepare a product management plan, business of their portals and services.  Assisted in the end to end formulation of mobile marketing, mobile banking, and corporate mobile services.  Responsible for qualifying and ensuring a qualitative response to corporate clients.  Responsible for corporate presentations and negotiations.  To prepare a product management plan, business of their portals and services.  Assisted in the end to end formulation of mobile marketing, mobile banking, and corporate mobile services.  Responsible for qualifying and ensuring a qualitative response to corporate clients.  Responsible for corporate presentations and negotiations.

Tameer Ambassador ( Project Based)

• Jan 2013 - Jan 2013

Launch of Tameer entrepreneur desk for change in Szabist . Worked in university on the ongoing basis to help szabist entrepreneurs and tie them to Shell. Launch of Tameer entrepreneur desk for change in Szabist . Worked in university on the ongoing basis to help szabist entrepreneurs and tie them to Shell.