Experience

Imagine Social Media

• United States
• Advertising Services
• 1 - 100 Employee

• President/CEO

  • Sep 2019 - Present

  Our industry experts help your brand reimagine your digital and social strategy to create immediate impact and produce meaningful long-term sustainability. Our team will work with you to create the right blend of digital marketing products and services to elevate your brand. Social Media Strategy and Management | Digital footprint and reputation | Content Management | SEO | Website Design and Management | Corporate Training | Digital Advertising | E-Commerce | Campaign management | Marketing Strategy Development | E-Mail Marketing | Political Campaign Consultation | Branding



Selective Insurance

• United States
• Insurance
• 700 & Above Employee

• Social Media/Digital Marketing Project Leader

  • Jan 2016 - Sep 2019

  Identified and utilized innovative digital and social media solutions to support marketing strategies for key stakeholders such as employees, agents and consumers - designed to inform, engage, influence and optimize those connections while supporting the company’s strategic vision. Identified and utilized innovative digital and social media solutions to support marketing strategies for key stakeholders such as employees, agents and consumers - designed to inform, engage, influence and optimize those connections while supporting the company’s strategic vision.



Frozen Ropes USA

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Business Affairs

  • 2013 - Dec 2015

  Managed all aspects of digital and traditional marketing, including social media, text campaigns and email marketing. Created and coordinated digital and traditional promotions, contests and events to increase revenue.Supported franchise locations with digital marketing, CMS, workflow, project/program management, and training.Assisted founder and CEO in day-to-day business and franchise management. Managed all aspects of digital and traditional marketing, including social media, text campaigns and email marketing. Created and coordinated digital and traditional promotions, contests and events to increase revenue.Supported franchise locations with digital marketing, CMS, workflow, project/program management, and training.Assisted founder and CEO in day-to-day business and franchise management.



Gannett | USA TODAY NETWORK

• United States
• Media Production
• 700 & Above Employee

• Managing Editor - Metromix, Weekend Editor

  • 2008 - Mar 2012

  Managed all aspects of product launch of Metromix for the Journal News/Gannett, including site build, digital/social strategy, staff recruitment, content management, workflow, training and more.Managed day-to-day activities of a large staff, including hiring, training, scheduling, directing and motivating. Responsible for envisioning, assigning, editing and posting all editorial content. Worked closely with sales team and affiliate staff to coordinate promotions, contests and events to increase revenue and drive users to the site. Created, edited and hosted weekly video segments and large events sponsored by Metromix. In addition to being Metromix Managing Producer, I also managed the weekend (print) section of the Journal News, including content management, staff management, and section redesign. I also managed the launch of highschoolsports.net, including creating and implementing a marketing/editorial plan, budget and workflow.I was also interim Managing Editor for momslikeme.com for one year. This included all aspects of managing the site, from staff management and budget to content creation.



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Managing Editor, NBC30.com

  • Jul 2005 - Jul 2008

  Managed and maintained NBC breaking news site and digital properties. Worked to drive both page views and broadcast viewership, including creation of online tie-ins, co-sponsorship opportunities, and topical promotion.Developed and executed digital/social strategy for breaking news and breaking weather, daily news, and major events. Managed newsroom staff in connection with digital content, while planning for long-term growth of NBC digital properties. Managed and maintained NBC breaking news site and digital properties. Worked to drive both page views and broadcast viewership, including creation of online tie-ins, co-sponsorship opportunities, and topical promotion.Developed and executed digital/social strategy for breaking news and breaking weather, daily news, and major events. Managed newsroom staff in connection with digital content, while planning for long-term growth of NBC digital properties.



Pink Mafia Clothing

• Owner

  • Jan 2001 - Nov 2007

  Designed and created a clothing line geared towards women 18-34. This included creating concept, designing art and contracting creation. These were sold online and at large music festivals.Also included marketing, sales and all aspects of target-market research, including metric tracking. Designed and created a clothing line geared towards women 18-34. This included creating concept, designing art and contracting creation. These were sold online and at large music festivals.Also included marketing, sales and all aspects of target-market research, including metric tracking.



The News-Times

• Lead Young Readers Digital Reporter

  • Jan 2002 - Aug 2005

  Created, designed and implemented News-Times 180, a digital lifestyle publication geared towards men and women, age 18-35.Generated more than seven stories per week, including three columns. Managed a team of writers, including editing and content development, while assisting in marketing and promotion.

• General Assignment Reporter, Police Reporter

  • Jan 2001 - Jan 2002

  Executed a wide range of stories on deadline, while developing a strong beat to generate story ideas and sources.Uncovered a drug epidemic among the local youth from a police blotter listing, resulting in a six-week award-winning special series, “Addicts Among Us.”