Marketing | CRM

• Jul 2022 - Present

Content Coordinator

• Apr 2019 - Mar 2022

Tone of voice definition - creation and monitoring the brand's guidelines and TOV across all creative assets; Writing and proofreading marketing copy through localisation to the Brazilian market for quality assurance (QA) of any marketing communications, such as website, SEO pages, all channel marketing content, games descriptions, blog, inner sections, affiliates reviews, landing pages, PR, online media, and banners; CRM content - customer-facing departments - templates, live chat, text messages and marketing campaigns with bespoke and monthly offers, seasonal campaigns, gamification challenges via emails, SMS, banners, push notifications, daily picks, and inner promotions pages; Automated CRM Communications canned responses and system mailers acknowledging customer account activity (e.g. welcome offer, first deposit approved, withdrawal request, bonus given.). CRM calendar to keep on track, preparing and testing emails and files with translations; Interface with CRM and relevant teams to deliver joined-up campaigns; designers, freelancers and third-party SEO companies for either solicitation or approval of content. Show less

Senior Marketing Analyst

• Dec 2011 - Dec 2016

Execution of marketing and communication plan; Work closely with marketing agencies, products, sales team and different internal areas; Briefing agencies on publicity campaigns, including advertisements, advertising film, online media, sales campaign and internal communication; Chronogram management and status report of activities; Media and campaign management; Ensure and maintain the aligned communication tone between the product and the brand strategy; Reviewing (preventively and proactively) all the content and creative assets to align brand guidelines, brand codes and tone of voice; Compiling all the KPIs and results of all actions across the teams for the final presentation of results; Planning events to promote products, new products, workshops, training (size and scope, planning and budgeting.). Show less

Marketing Analyst

• Dec 2007 - Dec 2011

Creation of new visual identity of the Maringá Turismo and Lemontech Technologies brands; Responsible for implementation of social media, creation and edition of intranet content, website, emails, newsletters and social media. Graphic Designer (online) templates, banners, landing pages, emails marketing; Graphic Designer (offline) advertising, folder, stamps, invitations, magazines, flyers; Responsible for endomarketing actions - a group of actions which have the aim of integrated and reunited employees, welcome onboarding, events, coffees, workshops and promotion of a healthy lifestyle. Volunteer work to an institution - AMEM (Associação dos Amigos da Criança) - creating newsletters and content for a blog and magazine; Show less

Marketing Analyst

• Apr 2002 - Dec 2007

Execution of communication actions and marketing - involving all activities related to promoting the products and brands; Organization of the event Expomusic Brazil - International Music fair (size and scope, planning and budgeting); Co-organization of other important events such as Hi-Fi, Skol Beats, Dj Awards; Graphic Designer (online) templates, banners, landing pages, emails marketing; Graphic Designer (offline) advertising, folder, stamps, invitations, flyers; Adaptation and translation (English - Portuguese) of content in some materials online and offline; Interface with the publisher agency, with magazines and public relations; Show less

Internship in Marketing and Communication

• Oct 2000 - Apr 2002

Responsible for contacting and inviting V.I.P clients to events and tasting new products and services. This contact was by phone calls and emails; Handling sensitive information in a confidential manner; Processing expenses sheets and invoices; Responsible for contacting and inviting V.I.P clients to events and tasting new products and services. This contact was by phone calls and emails; Handling sensitive information in a confidential manner; Processing expenses sheets and invoices;

Administrative Assistant (Marketing Department)

• May 1998 - Oct 2000

Carrying administrative duties such as filing, typing, copying, binding, scanning etc. Writing letters and emails on behalf of other office staff. Processing expenses sheets and invoices. Scheduling of work program and organization of meetings. Responsible for implantation of the website; Interface with the publisher agency, with magazines and public relations; Carrying administrative duties such as filing, typing, copying, binding, scanning etc. Writing letters and emails on behalf of other office staff. Processing expenses sheets and invoices. Scheduling of work program and organization of meetings. Responsible for implantation of the website; Interface with the publisher agency, with magazines and public relations;