Gretchen Giles
Senior Account Executive at Grasslands: A Journalism-Minded Agency- Claim this Profile
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Bio
Patricia Lynn Henley
Gretchen is an outstanding editor, managing people and deadlines with style and grace. Highly creative herself, she encourages initiative and growth in her employees. She is adept at dealing with the everyday small details while keeping the overall picture in mind.
Jared White
I've only been working closely with Gretchen for a short time, but already she has proven herself to be a fantastic addition to our team. She is web-saavy to a T, writes with a great authentic voice, and really takes on ownership of the project from the communication side of things. The fact that she is extremely responsive and self-motivated to get things done is just icing on the cake. (Albeit pretty important icing for a remote work scenario.) Highly recommend Gretchen for all your digital wordsmithing requirements!
Sascha Bates
Gretchen was my editor for a year at O'Reilly and she was superb. She guided me through my first paid writing experience, offering candid feedback and generous encouragement. She is supportive, enthusiastic and her editing made me sound fantastic. She is great at tightening up a message without sacrificing tone or intent.
Patricia Lynn Henley
Gretchen is an outstanding editor, managing people and deadlines with style and grace. Highly creative herself, she encourages initiative and growth in her employees. She is adept at dealing with the everyday small details while keeping the overall picture in mind.
Jared White
I've only been working closely with Gretchen for a short time, but already she has proven herself to be a fantastic addition to our team. She is web-saavy to a T, writes with a great authentic voice, and really takes on ownership of the project from the communication side of things. The fact that she is extremely responsive and self-motivated to get things done is just icing on the cake. (Albeit pretty important icing for a remote work scenario.) Highly recommend Gretchen for all your digital wordsmithing requirements!
Sascha Bates
Gretchen was my editor for a year at O'Reilly and she was superb. She guided me through my first paid writing experience, offering candid feedback and generous encouragement. She is supportive, enthusiastic and her editing made me sound fantastic. She is great at tightening up a message without sacrificing tone or intent.
Patricia Lynn Henley
Gretchen is an outstanding editor, managing people and deadlines with style and grace. Highly creative herself, she encourages initiative and growth in her employees. She is adept at dealing with the everyday small details while keeping the overall picture in mind.
Jared White
I've only been working closely with Gretchen for a short time, but already she has proven herself to be a fantastic addition to our team. She is web-saavy to a T, writes with a great authentic voice, and really takes on ownership of the project from the communication side of things. The fact that she is extremely responsive and self-motivated to get things done is just icing on the cake. (Albeit pretty important icing for a remote work scenario.) Highly recommend Gretchen for all your digital wordsmithing requirements!
Sascha Bates
Gretchen was my editor for a year at O'Reilly and she was superb. She guided me through my first paid writing experience, offering candid feedback and generous encouragement. She is supportive, enthusiastic and her editing made me sound fantastic. She is great at tightening up a message without sacrificing tone or intent.
Patricia Lynn Henley
Gretchen is an outstanding editor, managing people and deadlines with style and grace. Highly creative herself, she encourages initiative and growth in her employees. She is adept at dealing with the everyday small details while keeping the overall picture in mind.
Jared White
I've only been working closely with Gretchen for a short time, but already she has proven herself to be a fantastic addition to our team. She is web-saavy to a T, writes with a great authentic voice, and really takes on ownership of the project from the communication side of things. The fact that she is extremely responsive and self-motivated to get things done is just icing on the cake. (Albeit pretty important icing for a remote work scenario.) Highly recommend Gretchen for all your digital wordsmithing requirements!
Sascha Bates
Gretchen was my editor for a year at O'Reilly and she was superb. She guided me through my first paid writing experience, offering candid feedback and generous encouragement. She is supportive, enthusiastic and her editing made me sound fantastic. She is great at tightening up a message without sacrificing tone or intent.
Experience
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Grasslands: Journalism-Minded Agency™
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Account Executive
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May 2022 - Present
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Gretchen Giles Communications
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Sonoma County, CA
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Owner
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Mar 2013 - Aug 2022
High-touch cannabis and plant medicine publicity services for discerning brands with an emphasis on sungrown, farmer-friendly industry leaders. Previous clients include: • HUMAN NATURE • HelloMD • Garden Society • Demeter USA • SPARC • Coats PR High-touch cannabis and plant medicine publicity services for discerning brands with an emphasis on sungrown, farmer-friendly industry leaders. Previous clients include: • HUMAN NATURE • HelloMD • Garden Society • Demeter USA • SPARC • Coats PR
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HUMAN NATURE // A Bicoastal Cannabis PR Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President
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Dec 2020 - Mar 2022
Boutique, hands-on, and personalized public relations for premier cannabis companies across the U.S.
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Media Strategist
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Dec 2019 - Nov 2020
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Make:
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United States
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Media Production
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1 - 100 Employee
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Books and Events: Publicity
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Jul 2013 - Jun 2019
Established and led publicity and marketing for Make: books, both digital and at the flagship Maker Faires. Quarterly sale activations, client interaction and support for Google, Barnes & Noble, Microsoft, GE, Intel, Autodesk, and others. Established and led publicity and marketing for Make: books, both digital and at the flagship Maker Faires. Quarterly sale activations, client interaction and support for Google, Barnes & Noble, Microsoft, GE, Intel, Autodesk, and others.
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Healdsburg SHED
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Healdsburg, CA
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Content Marketer
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Dec 2013 - Dec 2018
Copywriting and voice cultivation for all content management in support of this James Beard Award-winning market, restaurant, and cafe. Digital marketing, personae creation. Copywriting and voice cultivation for all content management in support of this James Beard Award-winning market, restaurant, and cafe. Digital marketing, personae creation.
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Tenka Inc.
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United States
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Computers and Electronics Manufacturing
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1 - 100 Employee
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Copywriting and Digital Marketing
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Nov 2016 - Jan 2018
Set the voice, tone, language, and content for a new brand entirely from scratch. Establish all digital marketing, including social media presence on all platforms, email marketing, events marketing materials, instructional materials, packaging, and more. Work collaboratively with the CMO and designer on all aspects of this exciting campaign. Set the voice, tone, language, and content for a new brand entirely from scratch. Establish all digital marketing, including social media presence on all platforms, email marketing, events marketing materials, instructional materials, packaging, and more. Work collaboratively with the CMO and designer on all aspects of this exciting campaign.
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Sonoma County GO LOCAL Cooperative
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United States
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Advertising Services
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1 - 100 Employee
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Founding Editor, Made Local Magazine
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Oct 2013 - May 2016
Founding editor of a bimonthly magazine devoted to discovering and sharing the stories contained within the Sonoma County Food Action Plan. Had the pleasure of creating a media product from scratch; oversaw all aspects. Founding editor of a bimonthly magazine devoted to discovering and sharing the stories contained within the Sonoma County Food Action Plan. Had the pleasure of creating a media product from scratch; oversaw all aspects.
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O'Reilly
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United States
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E-Learning Providers
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300 - 400 Employee
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Publicist
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Nov 2010 - Feb 2013
Established four weekly newsletters that drive event and product sales while nurturing the O'Reilly audience, pushing subscription numbers from three to five digits in less than two years. Responsible for the brand's Twitter feed, doubling its followers. Handle all professional titles. Interact with authors and press on upcoming and extant titles. Work trade show exhibition halls and perform onsite outreach to client base. Established four weekly newsletters that drive event and product sales while nurturing the O'Reilly audience, pushing subscription numbers from three to five digits in less than two years. Responsible for the brand's Twitter feed, doubling its followers. Handle all professional titles. Interact with authors and press on upcoming and extant titles. Work trade show exhibition halls and perform onsite outreach to client base.
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North Bay Bohemian
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Santa Rosa, CA
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Editor
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Dec 2002 - Nov 2010
Editor of an award-winning alternative newsweekly serving some 94,000 readers in Sonoma, Marin, and Napa counties, and all that entails—from overseeing an editorial and design staff to nurturing freelancers to mentoring interns to public appearances representing the brand to budgets and scheduling to planning 24 annual special issues to keeping an edit calendar for regular issues updated on a three-month advance schedule. Plus all else as needed. Editor of an award-winning alternative newsweekly serving some 94,000 readers in Sonoma, Marin, and Napa counties, and all that entails—from overseeing an editorial and design staff to nurturing freelancers to mentoring interns to public appearances representing the brand to budgets and scheduling to planning 24 annual special issues to keeping an edit calendar for regular issues updated on a three-month advance schedule. Plus all else as needed.
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Community
