Experience

Cardon

• United States
• Retail
• 1 - 100 Employee

• Co-Founder & Chief Operating Officer

  • May 2019 - 4 years 8 months

  New York Cardon is a direct-to-consumer men’s personal care brand. Our vision is to transform the men of tomorrow, and our mission is to make personal care more accessible and appealing to men. We embrace the changing definition of masculinity and provide men with high quality personal care products at an affordable price. www.cardonskin.com



M.M.LaFleur

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Retail Strategy & GM of Offline Channel

  • Aug 2018 - May 2019

  New York, NY

• Senior Manager, Finance & Strategy

  • Sep 2017 - Aug 2018

  Greater New York City Area



Google

• United States
• Software Development
• 700 & Above Employee

• MBA Strategy Operations Intern, gTech Ads LCS Specialists

  • Jun 2016 - Aug 2016

  New York, NY ● Devised and launched headcount capacity planning tool used across specialist teams (Brand, Shopping, Mobile). Collaborated with each team to identify predictive work drivers, and calculated volume seasonality and throughput rates. ● Proposed new metrics to monitor performance for pilot within Shopping specialist team based on analysis of client revenue lift from work flows; metrics were adopted by all global Shopping teams. ● Standardized and automated monthly and quarterly Operations… Show more ● Devised and launched headcount capacity planning tool used across specialist teams (Brand, Shopping, Mobile). Collaborated with each team to identify predictive work drivers, and calculated volume seasonality and throughput rates. ● Proposed new metrics to monitor performance for pilot within Shopping specialist team based on analysis of client revenue lift from work flows; metrics were adopted by all global Shopping teams. ● Standardized and automated monthly and quarterly Operations Update reports, delivered to VP of gTech Ads. Show less



M.M.LaFleur

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Consultant

  • Jan 2015 - Jun 2015

  New York, New York • Designed matching algorithm between consumer stated preferences on intake survey and products selected for try-at-home box by analyzing product keep rates, codifying stylist recommendations and integrating current inventory levels. • Created KPI dashboard to track daily sales, return rates, and weekly performance from multiple sources (Magento, Google Analytics, etc.)



Amazon

• United States
• Software Development
• 700 & Above Employee

• Brand Marketing Manager

  • Jan 2014 - Nov 2014

  Jersey City, New Jersey • Managed customer acquisition programs for Soap.com, including brand positioning, creative development, and media plan implementations across online and offline channels. • Analyzed cross-website customer behavior in SQL and conducted segmentation analysis based on acquisition channel, customer journey, and demographic information, resulting in identification of new secondary high-value demographic. • Built real-time category revenue dashboard to highlight sales fluctuations and monitor… Show more • Managed customer acquisition programs for Soap.com, including brand positioning, creative development, and media plan implementations across online and offline channels. • Analyzed cross-website customer behavior in SQL and conducted segmentation analysis based on acquisition channel, customer journey, and demographic information, resulting in identification of new secondary high-value demographic. • Built real-time category revenue dashboard to highlight sales fluctuations and monitor efficacy of marketing and merchandising promotions. • Analyzed customer buying behavior to identify key segments and overall site conversion trends to drive better targeting initiatives; findings were presented to CEO and leadership team.

• Senior Financial Analyst

  • Feb 2012 - Jan 2014

  Jersey City, New Jersey • Designed five-year financial model to forecast revenue, cost of goods sold, variable labor costs, and marketing expenses for all 10 existing and future websites • Prepared monthly and quarterly management reporting financial statements (balance sheet, profit and loss, cash flow) and performed budget vs. actual variance analysis for reporting to Amazon • Developed weekly financial forecasting tool to improve financial data transparency and allow retail team the capability to refine… Show more • Designed five-year financial model to forecast revenue, cost of goods sold, variable labor costs, and marketing expenses for all 10 existing and future websites • Prepared monthly and quarterly management reporting financial statements (balance sheet, profit and loss, cash flow) and performed budget vs. actual variance analysis for reporting to Amazon • Developed weekly financial forecasting tool to improve financial data transparency and allow retail team the capability to refine quarterly projections based on past actual revenue and cost metrics • Streamlined forecast of annual projections by standardizing the process for incorporating actual financial results and updating assumptions based on new trends from retail and operation departments • Collaborated with senior management on a regular basis to provide historical and real-time financial data, develop new tools to assist in financial performance analysis, and add new functionality to existing tools



PwC

• Professional Services
• 700 & Above Employee

• Senior Associate

  • Sep 2009 - Jan 2012

  New York, New York • Perform Form 10Ks integrated audits, Form 10Qs reviews, NY statutory audits, S-3 and S-8 Filings, Comfort letter procedures • Evaluated effectiveness of internal controls to achieve compliance with Sarbanes-Oxley, including investment impairment testing and valuation; ASC 320 (FAS 115), ASC 820 (FAS 157) • Analyze balance sheet and profit and loss fluctuations and relationships on a quarterly basis • Assess risk of business processes to determine and implement controls and… Show more • Perform Form 10Ks integrated audits, Form 10Qs reviews, NY statutory audits, S-3 and S-8 Filings, Comfort letter procedures • Evaluated effectiveness of internal controls to achieve compliance with Sarbanes-Oxley, including investment impairment testing and valuation; ASC 320 (FAS 115), ASC 820 (FAS 157) • Analyze balance sheet and profit and loss fluctuations and relationships on a quarterly basis • Assess risk of business processes to determine and implement controls and substantive testing plans • Managed multiple client engagements and supervised the work of seven associates and two interns • Achieved early promotion to Senior Associate in two years and highest performance rating of "1" • Past clients include Transatlantic Re, Everest Re, Assured Guaranty, Syncora, and Tower Re Show less