Brian Ferrilla

Chief Product Officer at Playport Gaming Systems
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Contact Information
us****@****om
(386) 825-5501
Location
Troy, Michigan, United States, US

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Experience

    • United States
    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Chief Product Officer
      • Aug 2018 - Present

      Playport Gaming Systems LLC (“PGS”), digitally connects players with lottery retailers and casinos for the sale of instant-win and progressive games. Through its patented Playport gaming technology, PGS provides a real money wagering and marketing software platform that allows lottery retailers and casinos to sell digital custom-designed and branded instant-win and progressive games that integrate seamlessly with their existing POS systems and digital properties. Responsible for:- Leading the product management and development efforts for the PGS platform including strategic planning, innovation, IP identificaiotn and protection, 3rd party integrations, industry certifications, and the long-term roadmap across the product portfolio- Assessing the use of strategic complementary technologies and products for inclusion within the offerings- Providing deep customer, market, and product expertise- Defining and implementing best practices for the management of deployments of the platform within Customer enterprises- Establishing customer-focused support processes

    • Managing Director
      • Jan 2006 - Present

      For over 25 years, Strategic IT Ventures’ (SITV) Principals have been offering companies the opportunity to maximize their results of investments in software product development and mission-critical technology assignments. Effectively bridging the disciplines of product development, finance, sales / marketing, and operations, SITV is considered as your trusted, experienced “special-ops” leader ensuring your technology product and project objectives are clearly defined and subsequently met. Our experiences in building and leading successful software development organizations from inception through to M&A exits, will prove to be invaluable to your organization.Additionally, access to hundreds of SITV’s proven relationship agreements, process documentation, and product development best practices can save your organization tens of thousands of dollars in legal fees, sunk costs, and ongoing support costs, thus speeding your time to market while ensuring a solid foundation for growth. Further, SITV’s network of reputable technology partners can also help to expedite the design, development, commercialization, and infrastructure creation for your product or service offering. Below are examples of the service solutions available; scope can be defined to meet your organization’s needs and is flexible based upon timing / budget constraints.• Management of mission-critical special projects and strategic assignments; a trusted “special-ops” leader ensuring that objectives are clearly met• Liaison to investment community effectively communicating vision, mission, features and benefits to marketing, strategy, and technology players• Perform business plan technology due diligence for investor groups• New product development planning, IP protection, commercialization strategy and execution• Development of distribution/sales channels and strategic alliance relationships for technology firms• Creation of business plans and fund raising plans for technology firms

    • United States
    • Financial Services
    • COO / CCO, Product Dev & Business Strategy
      • Oct 2016 - Present

      CPS is an innovative mobile order processing and payments processing technology company CPS is an innovative mobile order processing and payments processing technology company

    • Management Advisor
      • Sep 2001 - Present

      • Provider of strategic information technology consulting and implementation guidance in the new product development, project management, program management, process management, and Internet marketing disciplines for leading technology innovation organizations and investment groups• Technology assessment and software selection of CRM, SFA, financial, distribution, ERP, eCommerce, project costing, and specialized applications• Project management for software development and system implementations• Business process analysis and enhancement:;assessment of “as-Is” and definition of “to-be” business processes • Vendor performance assessment; negotiation / renegotiation of vendor contracts• Development of Internet marketing strategy; increase revenue-generating opportunities and enhance online reputation

    • Software Development
    • Product Dev & Business Strategy Leader
      • Nov 2015 - Nov 2020

      VizBe (www.vizbe.com) is Enabling An Intentional Life Vision For Everyone, Everywhere!VizBe has developed the world’s first fully integrated guided goal-setting, personal visualization,accountability, and achievement software platform. VizBe’s cloud-based app and mobile companion app significantly improves employee engagement, employer branding and corporate culture byilluminating what matters most to employees in their lives while helping them to take actions toachieve greatness.Brian is participating as a mentor to the CEO, an active seed investor, and holds a seat on the Board of Directors of VizBe. Brian has brought his extensive SaaS product development, product management, technical operations, strategic channel development, and product commercialization expertise to the VizBe Leadership Team.

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Board Member and Past President
      • Jan 1996 - Jun 2018

      Currently participating in a newly-established leadership role on the Board of Directors for the Detroit Chapter of the Entrepreneurs Organization. This role is charged with designing and building a community of ex EO Members (Exponential EOers), tools, and a platform to support a continued lifelong relationship with the EO forum experience and the local entrepreneurial ecosystem. Currently participating in a newly-established leadership role on the Board of Directors for the Detroit Chapter of the Entrepreneurs Organization. This role is charged with designing and building a community of ex EO Members (Exponential EOers), tools, and a platform to support a continued lifelong relationship with the EO forum experience and the local entrepreneurial ecosystem.

    • United States
    • Gambling Facilities and Casinos
    • Founder / Managing Director
      • Jan 2007 - Aug 2015

      Resort Advantage (RA) is the country's premier provider of cost-saving compliance software solutions for the gaming and financial industries. RA's innovative anti-money laundering (AML) software tools are used by the country's most prominent casino properties and third party transaction processing services.Brian facilitated the successful acquisition of RA by a public company, in August 2015. Resort Advantage (RA) is the country's premier provider of cost-saving compliance software solutions for the gaming and financial industries. RA's innovative anti-money laundering (AML) software tools are used by the country's most prominent casino properties and third party transaction processing services.Brian facilitated the successful acquisition of RA by a public company, in August 2015.

    • Co-Founder
      • Jul 2006 - Dec 2014

      As a parent who has a passion for helping kids become responsible and accountable, my kids, my partners, and I have developed a platform to bring the world’s first kid-directed online financial literacy experience to life. As a parent who has a passion for helping kids become responsible and accountable, my kids, my partners, and I have developed a platform to bring the world’s first kid-directed online financial literacy experience to life.

    • United States
    • Leasing Non-residential Real Estate
    • Managing Director
      • Apr 2008 - Nov 2009

      XSite Validation has created the banking industry’s first objective tool to evaluate the market viability of a commercial property for a borrower’s current or intended use anywhere in the US. Comparable to a “FICO Score” for personal credit, XSite’s patent-pending XRI™ Score is a scoring index based on the vital information every lender needs in order to make an initial first-stage decision on whether to continue preliminary discussions with a borrower.In under two minutes, XSite’s web-based technology pulls critical decision-making data real-time from the industry’s most trusted data sources and analyzes over 5,000 data elements within the specific trade area where the property is located. XSite then evaluates the market viability of the property for its current use (e.g. loan renewal) or planned use (e.g. loan origination) through the XRI™ Scoring model and compiles the results into the comprehensive XSite Report immediately available for download.

    • Co-Founder / CEO
      • Jan 1997 - Sep 2001

      • Built 30-person firm from the ground up into an internationally recognized, multi-million dollar IT services provider • Managed operations of 3 tech business units: consulting practice, enterprise SW publishing, and international SW distributor• Developed, evaluated, and negotiated merger, acquisition, licensing, and JV arrangements • Implemented project / process management technologies in the engineering, design, new product development, SW development, and consulting industries• Led patent and trademark efforts for SSL’s SW technology• Led the sales and marketing efforts for enterprise SW application on a limited internal budget • Built a start-up enterprise SW product division to a market value exceeding $6M within 36 months without external capital• Generated enterprise SW application and services revenues annually $3M • Achieved #1 ranking for worldwide sales for 3years running with a major enterprise SW vendor

Education

  • Stanford University
    MSME, Engineering Management
    1985 - 1986
  • Wayne State University
    BSME, Mechanical Engineering
    1979 - 1983

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