Experience

SchroderHaus

• United States
• Marketing Services
• 1 - 100 Employee

• Founder, Head of the Haus (President + CEO)

  • Oct 2015 - Present

  HI. WE’RE SCHRODERHAUS. We’re a group of passionate storytellers for brands making a difference, and who place people and the planet just as high on the priority list as profit. We opened our doors in 2015, and since our founding operate from a belief that there is a better way to serve innovative brands and organizations in the natural products industry. We leverage our team's agency and in-house experience to provide sound strategy and flawless tactical execution that consistently delivers one-of-a-kind brands, experiences and stories. By combining the right teams and tools across marketing communications functions, our team expertly helps drive our clients’ business forward. We can’t wait to do that for YOU! Show less



Fresca Foods Inc.

• United States
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Senior Marketing Manager - Fresca Foods, Inc. and Snack Out Loud

  • Apr 2014 - Oct 2015

  • Ownership of the marketing P&L for Fresca Brands, which included strategic development and implementation of all marketing activities to achieve company and brand sales goals • Hire and managed the internal marketing team, partner agencies and contractors • As brand manager, identified key consumer targets, developed the Snack Out Loud brand positioning and messaging, and executed brand across all marketing and sales materials and programs • Lead the product innovation cycle, from competitive and industry analysis, consumer insights, product development, packaging design and launch to retail and consumers • Developed and implemented the annual media relations program, securing ongoing positive brand, executive and product mentions across trade, consumer and business media • Lead digital strategy, including website development, to drive brand awareness online • Developed annual plans to engage with bloggers to drive third party credibility and recommendations for Snack Out Loud • Developed annual field marketing plans and managed a field marketing agency and team of brand ambassadors to execute all events, from in-store demos to larger community events • Partnered with the sales team to create and implement retail promotions and events • Lead the planning and execution of all trade shows, retailer road shows and store staff appreciation activities, driving orders and positive relationships with distributors and buyers • Collaborated with Fresca Foods customers on development and launch of new products • As one of five members of the Fresca Community Fund, directed internal community relations programs and promoted employee volunteerism Show less



Linhart Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director

  • Jan 2013 - Apr 2014

  CLIENTS: Chipotle Mexican Grill, Rudi’s Organic Bakery, Muir Glen Organic, Cascadian Farm, VerlassoSKILLS:• Strategic Planning – Led client, internal and cross-agency teams in annual strategic planning• Integrated Communications – Led teams in the implementation of cross-functional communications campaigns, including media relations, social media, consumer engagement, product sampling and events• Team Leadership – Managed teams of various sizes to implement client programs; had three direct reports• Media Relations – Conducted outreach to local and national media; establish meaningful reporter/editor relationships to secure coverage with client messaging• Blogger Engagement – Provided clients with strategic direction on blogger outreach and ambassador programs; supervised outreach programs• Crisis Communications – Provided communications support for clients in times of crisis, including both internal and external strategy and implementation• Spokesperson Training – Trained clients and spokespeople, from coordinators to CEOs and celebrities, on how to effectively deliver company messaging • Reporting – Tracked results of all programs and plans against established client and business goals• Budget Management – Managed client budgets to effectively and efficiently deliver results within allocated budgets• Business Development – Directly impacted agency growth by playing a leading role in securing new business Show less

• Account Supervisor

  • May 2010 - Jan 2013

  • CLIENT HIGHLIGHTS: Chipotle Mexican Grill, Crocs, Inc., Rudi’s Organic Bakery, The Organic Center, OnTheSnow.com, Beforeplay.org, WhiteWave Foods, Fogo de Chão, Niman Ranch Meats, Pharmaca Integrative Pharmacy, Panera Bread and the Boulder International Film Festival• SKILLS: Annual client planning, media relations, social media content strategy and development, spokesperson training, blogger outreach and engagement, event planning and execution, team management, new business development, reporting, and budget management Show less

• Senior Account Executive

  • May 2007 - May 2010

  • CLIENT HIGHLIGHTS: Chipotle Mexican Grill, Crocs, Inc., Red Robin Gourmet Burgers, Rudi’s Organic Bakery and Panera Bread • SKILLS: Annual client planning, social media content development, media relations, spokesperson training, blogger outreach and engagement, event planning and execution, new business development and reporting

• Account Executive

  • Sep 2005 - May 2007

  • CLIENT HIGHLIGHTS: Red Robin Gourmet Burgers, Chipotle Mexican Grill• SKILLS: Campaign development and execution, media relations, client relations and management, social media content development, spokesperson training, blogger outreach and engagement, event planning and execution, new business research, reporting, and budget management



FleishmanHillard

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Account Executive

  • Dec 2004 - Sep 2005

  • CLIENT HIGHLIGHTS: Tide, Cingular Wireless, Dunkin’ Donuts, Knorr Foods, Hasbro Games, Dannon, and Organon’s Follistem Pen• SKILLS: Research, media and blogger relations, writing (plans and media materials), event planning and management, measurement, planning and team support

• Assistance Account Executive

  • May 2004 - Dec 2004

  • CLIENT HIGHLIGHTS: Tide, Hasbro Games, Knorr Foods, Dannon• RESPONSIBILITIES: Research, media and blogger relations, develop press materials and blogger outreach materials, outreach list development, measurement, team support