Experience

Artist & Brand Management

• United States
• Entertainment Providers
• 1 - 100 Employee

• Agent, Celebrity Endorsements and Brand Partnerships

  • Sep 2023 - Present

  Clients include ADRIEN BRODY, ANTHONY ANDERSON, BARBARA CORCORAN, BRITTANY O'GRADY, BROOKLYN DECKER, CASEY COTT, CHRISTINA MILIAN, CHRISTINA RICCI, DANIA RAMIREZ, ERIN & SARA FOSTER, GARCELLE BEAUVAIS, GOLDIE HAWN, HAYDEN CHRISTENSEN, IAN SOMERHALDER, IRIS APFEL, JAMIE LYNN SIGLER, JESSIE J, JONATHAN ADLER, JOSEPH ALTUZARRA, LISA VANDERPUMP, LUCY LIU, MARCIA GAY HARDEN, MARCUS SCRIBNER, MARIO CANTONE, MENA SUVARI, MILO VENTIMIGLIA, MINNIE DRIVER, MORRIS CHESTNUT, NIA LONG, NICCO ANNAN, NICOLE… Show more Clients include ADRIEN BRODY, ANTHONY ANDERSON, BARBARA CORCORAN, BRITTANY O'GRADY, BROOKLYN DECKER, CASEY COTT, CHRISTINA MILIAN, CHRISTINA RICCI, DANIA RAMIREZ, ERIN & SARA FOSTER, GARCELLE BEAUVAIS, GOLDIE HAWN, HAYDEN CHRISTENSEN, IAN SOMERHALDER, IRIS APFEL, JAMIE LYNN SIGLER, JESSIE J, JONATHAN ADLER, JOSEPH ALTUZARRA, LISA VANDERPUMP, LUCY LIU, MARCIA GAY HARDEN, MARCUS SCRIBNER, MARIO CANTONE, MENA SUVARI, MILO VENTIMIGLIA, MINNIE DRIVER, MORRIS CHESTNUT, NIA LONG, NICCO ANNAN, NICOLE RICHIE, NIKKI REED, OLIVER HUDSON, RACHEL ZOE, RYAN PHILLIPPE, SHEMAR MOORE, SKAI JACKSON, SKYLAR ASTIN, TERRENCE HOWARD, TOPHER GRACE, TYLER FLORENCE, TYRA BANKS amongst others. EMAIL: Mimi@artistandbrand.com Show less



MSN Marketing

• Global Marketing Consultant

  • Jan 2017 - Sep 2023

  Greater Los Angeles Area Conduct management consulting engagements, providing a complete portfolio of marketing services to corporate clients across a broad range of industries. I specialize in business development and sponsorship marketing for consumer brands, content providers, distribution platforms, private equity firms, charities, film festivals, and tech startups. ► Steered series of sponsorship marketing initiatives for BAFTA LA, securing multiple sponsorships for the organization’s high-profile… Show more Conduct management consulting engagements, providing a complete portfolio of marketing services to corporate clients across a broad range of industries. I specialize in business development and sponsorship marketing for consumer brands, content providers, distribution platforms, private equity firms, charities, film festivals, and tech startups. ► Steered series of sponsorship marketing initiatives for BAFTA LA, securing multiple sponsorships for the organization’s high-profile events ► Delivered 15% increase in sponsorship revenue in less than 6 months, through events including the Tea Party, Student Film Awards, TV Tea Party, and Britannia Awards, as well as professional development events. ► Continue to run all functions of marketing and business development for start-up Blockchain company, Greenfence Consumer. Show less



Imagine Exhibitions, Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice President, Sponsorship Sales and Promotions

  • Jul 2021 - Jan 2022

  Los Angeles, California, United States



Greenfence Consumer

• Software Development

• Head of Marketing and Business Development

  • May 2018 - Jan 2020

  Los Angeles, California Directed marketing and business development for this exciting start-up Blockchain company. The core offering is a digital wallet solution that’s redefining value exchange while securing payments, transfer, delivery, and fulfillment of offers from coupons to rebates and beyond. ► Positioned Greenfence Consumer to be 1st to market with Authentic Digital Collectibles (GFT's), creating unique value with individualized digital assets that can be tracked, traded, sold, or simply… Show more Directed marketing and business development for this exciting start-up Blockchain company. The core offering is a digital wallet solution that’s redefining value exchange while securing payments, transfer, delivery, and fulfillment of offers from coupons to rebates and beyond. ► Positioned Greenfence Consumer to be 1st to market with Authentic Digital Collectibles (GFT's), creating unique value with individualized digital assets that can be tracked, traded, sold, or simply collected. ► Identified and secured relationships with CPG companies, retailers, and entertainment entities now featured on the platform. Show less



DreamWorks Animation

• United States
• Animation and Post-production
• 700 & Above Employee

• Head Global Marketing Partnerships

  • Apr 2014 - Nov 2016

  Glendale, California DreamWorks is 1 of the most admired and successful global family entertainment brands, with feature film titles including Shrek, Puss in Boots, Madagascar, Kung Fu Panda, Trolls and How to Train Your Dragon. I was the driving force behind all marketing partnerships. I articulated the vision, and equipped the high-performance 15-member team to overachieve the ambitious targets outlined by the studio. I innovated powerful multi-channel strategies for each campaign, crossing retail, digital… Show more DreamWorks is 1 of the most admired and successful global family entertainment brands, with feature film titles including Shrek, Puss in Boots, Madagascar, Kung Fu Panda, Trolls and How to Train Your Dragon. I was the driving force behind all marketing partnerships. I articulated the vision, and equipped the high-performance 15-member team to overachieve the ambitious targets outlined by the studio. I innovated powerful multi-channel strategies for each campaign, crossing retail, digital, social media, public relations, field marketing, Hispanic, and more, and oversaw the team delivering powerful marketing support and licensing fees for the studio’s major domestic and international releases. ► Defined marketing strategy and breakthrough concepts to capture $100M in marketing support and $15M in licensing fees for each theatrical release. ► Orchestrated the #1 promotional product campaign in the studio’s history, for Trolls, the crowning achievement atop multiple high-performing promotional campaigns. Show less



MSN Marketing, Inc

• Founder

  • Mar 2011 - Apr 2014

  Sherman Oaks, CA I launched this professional consulting firm and directed high-profile engagements for Showtime Networks, Inc. and Universal Pictures Home Entertainment. I leveraged my broad industry experience and deep expertise to conduct competitive analysis of theatrical properties, then formulate promotional strategies for new TV programming and film releases. ► Captured $150M+ in partner marketing support for major theatrical releases such as Bridesmaids, Fast Five, Hop, The Lorax, Despicable Me… Show more I launched this professional consulting firm and directed high-profile engagements for Showtime Networks, Inc. and Universal Pictures Home Entertainment. I leveraged my broad industry experience and deep expertise to conduct competitive analysis of theatrical properties, then formulate promotional strategies for new TV programming and film releases. ► Captured $150M+ in partner marketing support for major theatrical releases such as Bridesmaids, Fast Five, Hop, The Lorax, Despicable Me 2, and Fast & Furious 6. ► Delivered high-level, compelling pitches to promotional partners, garnering support for shows with mature content such as Ray Donovan, Shameless, and Penny Dreadful. ► Cultivated relationships with major national brands including General Electric, McDonald's, Hostess, SunMaid, and HP, to build pipeline of new promotions opportunities. ► Contributed subject matter expertise to industry taskforce evaluating emerging technology formats (VOD, Ultra Violet, Digital Copy, etc.), directly leading to orchestrating major launch with Wal-Mart. Show less



CBS Films Inc.

• United States
• Entertainment Providers
• 1 - 100 Employee

• SVP, Marketing

  • Oct 2008 - Feb 2011

  Greater Los Angeles Area I fully directed digital marketing strategy development and campaign execution, to drive awareness and support for the CBS Films' portfolio. ► Innovated high-performance digital and social media campaigns for Extraordinary Measures, The Backup Plan, and Beastly, building UGC content, audience votes, and trailer views. ► Steered dynamic collaborations between multiple CBS divisions to capture $50M+ in media support, by leveraging sports, mobile, interactive, and radio… Show more I fully directed digital marketing strategy development and campaign execution, to drive awareness and support for the CBS Films' portfolio. ► Innovated high-performance digital and social media campaigns for Extraordinary Measures, The Backup Plan, and Beastly, building UGC content, audience votes, and trailer views. ► Steered dynamic collaborations between multiple CBS divisions to capture $50M+ in media support, by leveraging sports, mobile, interactive, and radio channels. ► Instituted consumer products business segment for film division, articulating vision and defining structure for group to become vital component of the larger CBS division. Show less



Warner Bros. Pictures

• Entertainment Providers
• 300 - 400 Employee

• Senior Vice President

  • 1996 - 2008

  Burbank, CA I advanced through a series of increasingly responsible roles here, with the SVP Promotions position centered on partner marketing. ► Identified and captured lucrative opportunities with major national brands such as Burger King, General Mills, Pepsi, and Mattel. ► Developed $200M+ in promotional partnerships to support films including Superman Returns, Happy Feet, The Ant Bully, and We Are Marshall, among others. ► Conceptualized and executed wide range of… Show more I advanced through a series of increasingly responsible roles here, with the SVP Promotions position centered on partner marketing. ► Identified and captured lucrative opportunities with major national brands such as Burger King, General Mills, Pepsi, and Mattel. ► Developed $200M+ in promotional partnerships to support films including Superman Returns, Happy Feet, The Ant Bully, and We Are Marshall, among others. ► Conceptualized and executed wide range of highly-successful promotions such as "Happy Feet Snow Globe Experience.” The Happy Feet promotion opened in 17 malls nationwide and generated $3M+ in incremental revenue through holiday photo licenses. ► Generated $25M+ in incremental revenue through licensing fees deriving from multi-platform marketing campaigns. Show less



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Marketing Director

  • Aug 1991 - Jan 1996

  Glendale, California