Senior Product Marketing Manager

• Aug 2023 - Present

Product Marketing Manager

• Feb 2020 - Jul 2023

Analysis of assigned products and definition of their Marketing strategy. Identify the USP of the business unit to create a differentiating value proposition from the competition. Definition of KPIs, control and analysis of Paid Media campaigns (SEM, Display, Programmatic, Video). Definition of Content Plan, SEO optimization, E-mail Marketing, mkt automation to maximize ROAS. Internal department training on CRM (Salesforce) updates. Development and implementation of an… Show more Analysis of assigned products and definition of their Marketing strategy. Identify the USP of the business unit to create a differentiating value proposition from the competition. Definition of KPIs, control and analysis of Paid Media campaigns (SEM, Display, Programmatic, Video). Definition of Content Plan, SEO optimization, E-mail Marketing, mkt automation to maximize ROAS. Internal department training on CRM (Salesforce) updates. Development and implementation of an attribution model.

International Account Executive

• Mar 2017 - Feb 2020

Sales execution and process control. Creation of reports and dashboards in Sales Cloud Salesforce. Department’s digitalization team member: improvement of the user experience in the presale platform, design of journeys, re-configuration of the sales funnel. Achievements: Sales increase by 15.6% 2018 VS 2017.

Freelance Marketing Consultant

• Mar 2016 - Oct 2016

Competitor analysis and search for unique USPs to achieve a competitive advantage Email Marketing Campaigns release. On-line campaigns in Google ADS and Google Analytics. Competitor analysis and search for unique USPs to achieve a competitive advantage Email Marketing Campaigns release. On-line campaigns in Google ADS and Google Analytics.

Experiencia Internacional

• Mar 2015 - Jan 2016

Personal and professional development, working in charities, socializing with diverse cultures and improving my level of English. Personal and professional development, working in charities, socializing with diverse cultures and improving my level of English.

Controller Sales Force

• Nov 2014 - Mar 2015

Definition of the monthly sales forecast along with the Sales Director. National Sales Controller with 60 salesmen and 15 team leaders (TL). Daily, weekly and monthly monitoring of sales per business unit. Technological development responsible in the area: APPs , online reporting systems . Support the Director of Sales Force. Operational and relationship management with other functional areas of the company: Human Resources, Finance, IT department, General… Show more Definition of the monthly sales forecast along with the Sales Director. National Sales Controller with 60 salesmen and 15 team leaders (TL). Daily, weekly and monthly monitoring of sales per business unit. Technological development responsible in the area: APPs , online reporting systems . Support the Director of Sales Force. Operational and relationship management with other functional areas of the company: Human Resources, Finance, IT department, General Management. Achievements: Implementation of a re-call management process in real time, reducing customer re-visits by 24%.

Sales Force Manager Assistant

• Feb 2012 - Nov 2014

Support the Director of the Sales Force in planning, management and leadership. Definition and control of KPIs for the fulfillment of campaign objectives. Control and optimization of sale’s budget. Attendance and supervision of the commercial team visits nationwide. Coordination with Key Account Manager and TL the dimensioning, organization and alignment. Controller of campaign protocols. Design and implementation of reporting systems. Clients: Barclays, Citigroup - Banco… Show more Support the Director of the Sales Force in planning, management and leadership. Definition and control of KPIs for the fulfillment of campaign objectives. Control and optimization of sale’s budget. Attendance and supervision of the commercial team visits nationwide. Coordination with Key Account Manager and TL the dimensioning, organization and alignment. Controller of campaign protocols. Design and implementation of reporting systems. Clients: Barclays, Citigroup - Banco Popular, Bankinter, Sage.