Marketing Lead

• Jan 2023 - Present

Growth & Product Marketing Manager

• Dec 2021 - Dec 2022

Strategise Marketing Roadmap of activities for 2022 and own marketing budget;Lead a team of freelancers (designer, developer, copywriter, videographer, etc) and other vendors;Conduct Competitive and Market Research and Customer Interviews to be able to segment the latter based off various personas;Collaborate with Sales and Product team to develop product marketing content (from sales enablement presentation decks and presentations to release notes and newsletters);Coordinate with Sales, CS, Marketing and Product teams on GTMs for various industries across Scandinavia and the UK (PR, events, social media and channel strategy, landing pages, email campaigns and newsletters, content and sales enablement material);Run Globus Heroes where users were interviewed and their success stories published on monthly basis;Regularly revisit and update messaging to reflect the latest product developments and to adapt to the target audiences. Show less

Senior Growth Marketer

• Sep 2019 - Dec 2021

Conceptualise strategies, test and scale campaigns on various Social Media channels to drive traffic, generate leads and increase brand recognition;Use analytics tools like Google Tag Manager, Google Analytics, Hotjar, Google Trends, Facebook & LinkedIn Ads Manager to report and improve performance;Advertising: AB test and run campaigns in various formats on LinkedIn, Facebook, GoogleAds;Events Management: Organise participation in events from start to finish; Content Marketing: Plan and create content for all stages of buyer’s journey & move prospects down the funnel; Create lead generation funnels to capture leadsBrand Management: Take part in Brand Guide creation, rebrand and identity redesign;Product Marketing: Create product marketing material such as 2-pagers, infographics, videos, presentations for events, ads and more;Conduct market research and competitive analysis;Website: Take leading role in website redesign, optimization and maintenance of the website (SEO, conversion rates, usability);Manage Social Media and PR. Show less

User Experience Designer

• Jan 2018 - Jan 2020

Product design from planning and facilitating Design thinking workshops all the way to front-end development. Product design from planning and facilitating Design thinking workshops all the way to front-end development.

Client Advisor, Digital

• 2017 - 2018

Providing the finest user experience for online shoppers. Providing the finest user experience for online shoppers.

Project Manager

• Jul 2016 - Jul 2017

Developed and executed the store opening plan (yoga-showroom.be). Managed all aspects of B2C operations. Took care of Social Media (Instagram, Facebook, Pinterest) and newsletters (MailChimp). Additionally managed The Great Yoga Wall EU (yogawall.eu) online store in terms of operations, logistics, customer communication, social media, merchandise and other. Visited the Active Collective Trade Show in New York (Jan 2017). Developed and executed the store opening plan (yoga-showroom.be). Managed all aspects of B2C operations. Took care of Social Media (Instagram, Facebook, Pinterest) and newsletters (MailChimp). Additionally managed The Great Yoga Wall EU (yogawall.eu) online store in terms of operations, logistics, customer communication, social media, merchandise and other. Visited the Active Collective Trade Show in New York (Jan 2017).

Marketing and Promotions Coordinator

• May 2015 - May 2016

Assessed and revived the marketing campaign to include Social Media platforms, such as Instagram, in the marketing plan. Handled promotions and customer communications, from lead generation to bookings and payment. Assessed and revived the marketing campaign to include Social Media platforms, such as Instagram, in the marketing plan. Handled promotions and customer communications, from lead generation to bookings and payment.

Events & PR

• 2015 - 2015

Campaign management (e.g. Father’s Day Campaign) from PR perspective; Event management and organisation (e.g. End of the Year Fundraiser) for 250+ guests, from start to finish, handling all aspects of the event, such as: logistics, catering, entertainment, communications, PR, etc. Campaign management (e.g. Father’s Day Campaign) from PR perspective; Event management and organisation (e.g. End of the Year Fundraiser) for 250+ guests, from start to finish, handling all aspects of the event, such as: logistics, catering, entertainment, communications, PR, etc.

Project Coordinator

• Jun 2011 - Oct 2012

Travel and project arrangements for MBA students when on projects abroad and in Russia; Entrepreneurship club coordination; assistance in setting up Startup Academy; Sales and Marketing team assistance, including sales events for potential students, communication via Salesforce and phone calls, writing newsletters and texts for the website, creating a brochure on projects in India. Coordinated MBA class activities during projects in India (Delhi, Mumbai) for three months. Travel and project arrangements for MBA students when on projects abroad and in Russia; Entrepreneurship club coordination; assistance in setting up Startup Academy; Sales and Marketing team assistance, including sales events for potential students, communication via Salesforce and phone calls, writing newsletters and texts for the website, creating a brochure on projects in India. Coordinated MBA class activities during projects in India (Delhi, Mumbai) for three months.

Communications Department Intern

• Jun 2010 - Aug 2010

Event management, editing, archiving, Photoshop, providing administrative support to Communications Director. Event management, editing, archiving, Photoshop, providing administrative support to Communications Director.