Experience

Small Girls PR

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Associate Vice President

  • Nov 2022 - Present

  Los Angeles Metropolitan Area



Biomedical Waste Services, Inc.

• 1 - 100 Employee

• Remote Online Content Manager/Public Relations Consultant

  • Apr 2013 - Present

  Baltimore, MD



Michaels Stores

• Retail
• 700 & Above Employee

• Head of Consumer Communications & Brand Partnerships

  • Oct 2021 - Nov 2022

  Los Angeles, California, United States Led consumer communications and PR strategies & objectives to amplify the Michaels brand message, spotlight new products and showcase offerings available at 1200+ stores in North America. Served as liaison between cross-functional channels to maximize efficiency and provide strategic communications counsel. Identified and leverage emerging trends to drive press results and actively evolve teamwork to garner new initiatives. Monitored, drafted responses and coordinated approvals for… Show more Led consumer communications and PR strategies & objectives to amplify the Michaels brand message, spotlight new products and showcase offerings available at 1200+ stores in North America. Served as liaison between cross-functional channels to maximize efficiency and provide strategic communications counsel. Identified and leverage emerging trends to drive press results and actively evolve teamwork to garner new initiatives. Monitored, drafted responses and coordinated approvals for external crisis communications to manage brand reputation. Integrated PR strategies into marketing initiatives focused on acquiring new customers, building awareness and image across brands and platforms. Managed multi-million dollar communications budget. Member of Pride Employee Resource Group. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Public Relations Manager, Licensing Communications

  • Jan 2019 - Oct 2021

  Greater Los Angeles Area Created, managed and executed franchise and licensing communications strategies for Disney Animation, Disney Princess and Pixar. Supervised and executed global communications efforts for marketing campaigns to elevate consumer products launches and partnerships, including Disney's "Frozen 2" product launch and activation with Saks Fifth Avenue in NYC, garnering more than 2 billion global media impressions. Organized and lead promotional events like press tours, interviews, trade shows and… Show more Created, managed and executed franchise and licensing communications strategies for Disney Animation, Disney Princess and Pixar. Supervised and executed global communications efforts for marketing campaigns to elevate consumer products launches and partnerships, including Disney's "Frozen 2" product launch and activation with Saks Fifth Avenue in NYC, garnering more than 2 billion global media impressions. Organized and lead promotional events like press tours, interviews, trade shows and product showcase events. Coordinated with teams in cross lines of business to streamline workflow and deliver results. Supervised and mentored junior level staff and managed intern program. Show less



CURICH | WEISS

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Oct 2016 - Jan 2019

  Greater Los Angeles Area Clients: William Grant & Sons spirits portfolio, Kona Brewing Company, Omission Brewing Company Increased clients' brand awareness within top tier broadcast, print and online publications and blogs. Grew media impressions from 25 million to more than 500 million in 2018 across William Grant & Sons spirits portfolio. Maintained strong long-term relations to retain clients and pitched new business opportunities. Opened, managed, and grew west coast office on behalf of company.



BHI

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • May 2015 - Oct 2016

  Greater Los Angeles Area Clients: Lionsgate Home Entertainment, Magnolia Home Entertainment, Mode Media, Nathan Sawaya/The Art of the Brick, NBCuniversal Brand Development, Warner Bros. Consumer Products, Fandango/FandangoNOW



Pivotal PR

• United Kingdom
• Public Relations and Communications Services

• Assistant Account Executive

  • Feb 2014 - May 2015

  Greater Los Angeles Area Clients: Sexy Hair Concepts, Aventine Hollywood, Isadora Accessories, American Humane Association, Joico, BMF Media Events: Keurig Grammy After-Party, Hero Dog Awards, Grand Opening of Lisa Vanderpump's PUMP Restaurant, Lights! Camera! Cure!, Colgate Beauty Bar, Panasonic Beauty Bar, several others



dOMAIN Integrated

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Coordinator

  • Sep 2013 - Feb 2014

  Greater Los Angeles Area



Crier Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Intern

  • Oct 2013 - Jan 2014

  Beverly Hills, CA



Downtown Vision Inc.

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Communications Intern

  • Jan 2012 - Jun 2012

  Jacksonville, Florida, United States