Experience

Novamex

• United States
• Food and Beverage Services
• 300 - 400 Employee

• Europe Sales Manager

  • Nov 2019 - Present

  Responsible for Sales, Distribution and Brand Development of Novamex brands in all European markets. Responsible for Sales, Distribution and Brand Development of Novamex brands in all European markets.



FISTERRA LLC

• Manager

  • Feb 2017 - Nov 2019

  Management of Family Business of a $2.8M budget with properties selected, purchased, remodeled, and sold with a profitable average ROI of 12%. Continuous audits and supervision of Real Estate Agents and Contractors in place to ensure flipping processes. Implemented accounting system and professionalized financial reporting to stakeholders Management of Family Business of a $2.8M budget with properties selected, purchased, remodeled, and sold with a profitable average ROI of 12%. Continuous audits and supervision of Real Estate Agents and Contractors in place to ensure flipping processes. Implemented accounting system and professionalized financial reporting to stakeholders



Top Media Group / JC Decaux

• Panama

• Commercial Director

  • Dec 2012 - Feb 2017

  Responsible for the commercial operation of the largest Out-of-Home advertising company in Panama. Successful sales strategy implementation on new media (Advertising on Public Transportation Buses). Reorganized sales structure with new sales commissions system, budget reach orientation, and client service focus. Improved professional communication strategies with clients. http://www.jcdecauxlatam.com/centram Responsible for the commercial operation of the largest Out-of-Home advertising company in Panama. Successful sales strategy implementation on new media (Advertising on Public Transportation Buses). Reorganized sales structure with new sales commissions system, budget reach orientation, and client service focus. Improved professional communication strategies with clients. http://www.jcdecauxlatam.com/centram



PODS Inc

• Panama

• Business Owner

  • Aug 2011 - Nov 2012

  Own Photo Booth business focused on entertaining private parties and corporate events. Developed the first party’s photo booth business in Panama. Created and executed a successful business model. Over 300 events implemented. Own Photo Booth business focused on entertaining private parties and corporate events. Developed the first party’s photo booth business in Panama. Created and executed a successful business model. Over 300 events implemented.



The South African Breweries

• South Africa
• Food and Beverage Services
• 700 & Above Employee

• Marketing Services Director

  • Jul 2009 - Jul 2011

  Responsible for the optimal negotiations of sponsorships, planning, and execution of events for all SAB Miller (Beer and Non-Beer) brands in Panama. Achieved successful negotiations with TV networks improving significant qualitative PR and accounting benefits as well as 10% above vs. previous year. Successfully integrated Media, PR and Digital in most Events obtaining massive exposure to consumers. Responsible for the optimal negotiations of sponsorships, planning, and execution of events for all SAB Miller (Beer and Non-Beer) brands in Panama. Achieved successful negotiations with TV networks improving significant qualitative PR and accounting benefits as well as 10% above vs. previous year. Successfully integrated Media, PR and Digital in most Events obtaining massive exposure to consumers.



Sears

• United States
• Retail
• 700 & Above Employee

• Marketing Sub-Director

  • May 2006 - Apr 2009

  Head of Sears marketing department responsible for nationwide image and promotions development Head of Sears marketing department responsible for nationwide image and promotions development



Philip Morris International

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Nov 1997 - Feb 2006

  Marketing Manager in Ecuador - May 2005 – February 2006 Senior Medium Price Brands Manager in Mexico - July 2003-April 2005 Marketing Manager in Panama - May 2001-July 2003 Marlboro Regional Brand Manager in New York - January - April 2001 Senior Brand Manager in Mexico - November 1997-December 2000 Marketing Manager in Ecuador - May 2005 – February 2006 Senior Medium Price Brands Manager in Mexico - July 2003-April 2005 Marketing Manager in Panama - May 2001-July 2003 Marlboro Regional Brand Manager in New York - January - April 2001 Senior Brand Manager in Mexico - November 1997-December 2000



Kraft Heinz

• United States
• Food and Beverage Services
• 700 & Above Employee

• Junior Brand Manager

  • Feb 1995 - Oct 1997

  Managed Cheez Whiz, Singles, Mac & Cheese and Parmesan cheese brands Managed Cheez Whiz, Singles, Mac & Cheese and Parmesan cheese brands