Experience

1000heads

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Group Account Director (Google)

  • Jun 2022 - Present

  Los Angeles, California, United States Currently leading 10+ accounts and cross-functional teams across the Google ecosystem. We start with insights to formulate strategic marketing frameworks and execute award-winning ideas that allow our clients to take advantage of the latest media trends and move at the speed of culture. Clients include: @Google @GooglePixel @GooglePixel_US @GoogleWorkspace @Fitbit Key Client Highlights: #TeamPixel: URG-centric, passion-based advocacy program with Trusted Voices (aka… Show more Currently leading 10+ accounts and cross-functional teams across the Google ecosystem. We start with insights to formulate strategic marketing frameworks and execute award-winning ideas that allow our clients to take advantage of the latest media trends and move at the speed of culture. Clients include: @Google @GooglePixel @GooglePixel_US @GoogleWorkspace @Fitbit Key Client Highlights: #TeamPixel: URG-centric, passion-based advocacy program with Trusted Voices (aka creators) that powers Google O&O social channels, drives brand love and product awareness for the Pixel portfolio of products and that also creates value for the TV partner and their communities. TV partners include Celebs, Creators, and Key Opinion Formers, who since January 2023 have generated over 12K+ posts, 288M+ impressions and 6.3M+ engagements. Pixel NBA Influencer: In December 2022, we helped launch Pixel 7 as the Official Fan Phone of the NBA by engaging our #TeamPixel community via social activations and branded seeding kits. We continued to elevate community excitement throughout the season and for the 2022 NBA Draft by hosting IRL events and an interactive UGC challenge. Superfans: Conducted in-depth research with the aim of identifying and understanding Google Superfans, we built and currently manage a community hub across the U.S. that rewards the biggest Google hardware fans, further driving brand love, advocacy and generating new customer referrals. Followed by a robust strategy, we put on regular programming around launch, product releases and exclusive promos. Google Workspace: In May of 2022, we began content creation and community management for Google Workspace’s 11 channels to help evolve their social presences with a focus on more social-first, people-powered, highly engaging content. Pixel B2B Videos: Ideate, script & produce videos featuring influencers and small business owners and how they use their Pixel for business. Show less



160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Account Director (T-Mobile)

  • Dec 2018 - Jun 2022

  Los Angeles Led T-Mobile USA, Inc’s cultural agency of record entertainment vertical by providing technical expertise on award-winning multi-platform marketing strategies, asset management and partnerships across music, film, tv, sports, esports, traditional media and social media that drive brand affinity, adoption and deliver measurable business value. Provided thought-leadership, vetting, oversight and develop innovative strategic recommendations optimized through insights and analytics with a… Show more Led T-Mobile USA, Inc’s cultural agency of record entertainment vertical by providing technical expertise on award-winning multi-platform marketing strategies, asset management and partnerships across music, film, tv, sports, esports, traditional media and social media that drive brand affinity, adoption and deliver measurable business value. Provided thought-leadership, vetting, oversight and develop innovative strategic recommendations optimized through insights and analytics with a finger on the pulse of culture to achieve key marketing objectives and deliver results that enhance portfolios. Identified, contracted and orchestrated multi-element promotional service agreements, sponsorships and branded integrations with some of the most influential names in entertainment and sports, including Justin Bieber, Ariana Grande, Post Malone, Shaquille O’Neal, J Balvin, Florida Georgia Line and The Jonas Brothers. Oversaw planning, budgeting, communications, asset administration of T-Mobile’s sponsorships and partnerships with leading entertainment and sports properties, such as Live Nation, Major League Baseball, iHeart Media, Dick Clark Productions and Univision. Boosted growth and performance of T-Mobile’s Spotlight influencer program consisting of over 100 influencers and content creators by tapping into the latest trends, developing highly-engaging content strategies and creative, recruiting new members that meet specific campaign needs, synthesizing audience data and implementing measurement systems to improve future social media campaigns. Spearheaded diversity, equity, and inclusion initiatives, including the development of T-Mobile’s Unstoppable Together, an industry trailblazing DE&I framework. 160over90 is a global, full-service cultural agency with expertise across advertising, branding, experiential, brand partnerships, PR and communications. 160over90 sits within Endeavor, the global entertainment, sports and content company. Show less



PMK•BNC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive (T-Mobile, Activision, Diageo, Cole Haan)

  • Aug 2014 - Nov 2018

  Century City Senior entertainment marketing lead for agency consumer brand clients including: T-Mobile, Pepsi, Audi, American Express, Haig Club, Activision and Diageo. Instrumental in the ideation and implementation of value-driven traditional and non-traditional marketing and PR strategies that drove brand awareness, consideration and affinity, including innovative approaches to leveraging technology, influencer marketing, social media and traditional media. Responsible for architecting, negotiating… Show more Senior entertainment marketing lead for agency consumer brand clients including: T-Mobile, Pepsi, Audi, American Express, Haig Club, Activision and Diageo. Instrumental in the ideation and implementation of value-driven traditional and non-traditional marketing and PR strategies that drove brand awareness, consideration and affinity, including innovative approaches to leveraging technology, influencer marketing, social media and traditional media. Responsible for architecting, negotiating contracts and executing complex partnerships and sponsorships with leading entertainment talent and media properties. T-Mobile • Formed and curated promotional service agreements with Ariana Grande, DJ Khaled, J Balvin, Jimmy Fallon, Justin Bieber and Zedd. • Shaped sponsorships of Coachella Music Festival and Ultra Music Festival. • Conceptualized media Integrations in CBS’s American Music Awards, ABC’s Billboard Music Awards, and Univision’s Premio Lo Nuestro & Premios Juventud. Activision • Facilitated endorsements of Call of Duty: WWII and Black Ops 4 (2017) including showcases at the NFL and NBA Drafts (2017 and 2018), E3 Expo (2017 and 2018) with talent including Post Malone, Michael Phelps, Randy Moss and James Harden. • Secured endorsements by Ansel Elgort, Ana De Armas, Caleb McLaughlin and Ruby Rose for Destiny 2 World Premiere. Diageo • Pioneered the global launch of the DeLéon Tequila brand and the supporting #TheNextLevel influencer marketing campaign of 100 celebrities and influencers that resulted in DeLéon becoming the #1 growing Tequila in 2015 and 2016. blu eCigarettes • Facilitated sponsorship of Post Malone’s 2018 Beerbongs and Bentley’s tour and the brand’s launch events in partnership with Maxim Magazine at Art Basel (2017) and the Super Bowl (2018). Show less



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Motion Picture Talent

  • May 2011 - Apr 2014

  Los Angeles, CA • Served on high-volume client teams in the representation of award-winning actors, directors and writers including Will Smith, Bradley Cooper, Tom Cruise, JJ Abrams, Spike Lee and Margot Robbie among many others. • Drove film packaging, finance and development that has contributed to the production of approximately 100 films including Silver Linings Playbook, Wolf of Wall Street, American Sniper, The Lobster and Mission Impossible: Ghost Protocol. • Responsible for coverage of Warner… Show more • Served on high-volume client teams in the representation of award-winning actors, directors and writers including Will Smith, Bradley Cooper, Tom Cruise, JJ Abrams, Spike Lee and Margot Robbie among many others. • Drove film packaging, finance and development that has contributed to the production of approximately 100 films including Silver Linings Playbook, Wolf of Wall Street, American Sniper, The Lobster and Mission Impossible: Ghost Protocol. • Responsible for coverage of Warner Bros, Legendary Entertainment, Overbrook Entertainment, Lakeshore Entertainment, Good Universe and Bad Robot. Show less



United Talent Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Agent Trainee

  • Aug 2010 - May 2011

  Beverly Hills, CA • Assisted the digital entertainment division in developing and procuring branded campaigns and partnerships for the agency’s clients including Elizabeth Banks (Doritos), Daniel Radcliffe (Scholastic) and Minka Kelly (Diet Coke). • Leveraged industry knowledge and relationships across studios, productions companies, management and publicity to assist in the acquisition, creation and development of critically-acclaimed and commercially-viable Film & TV projects. • Conducted project… Show more • Assisted the digital entertainment division in developing and procuring branded campaigns and partnerships for the agency’s clients including Elizabeth Banks (Doritos), Daniel Radcliffe (Scholastic) and Minka Kelly (Diet Coke). • Leveraged industry knowledge and relationships across studios, productions companies, management and publicity to assist in the acquisition, creation and development of critically-acclaimed and commercially-viable Film & TV projects. • Conducted project research, script coverage, managed phones, organized meetings and travel. Show less