Experience

Divide By Zero

• Australia
• Business Consulting and Services
• 1 - 100 Employee

• CRM Specialist

  • Jun 2020 - Present

  Area of expertise: CDPs, data capability, marketing automation.- Helping develop customer lifecycle strategies and roadmaps including customer segmentation.- Providing guidance on marketing tactics and campaigns to effectively reach target segments.- Building and executing marketing campaigns on behalf of clients in various platforms (eg Salesforce, Adobe, and others).- Championing the role of data & analytics in the campaign process.- Constantly reviewing campaign performance, providing insights and recommending improvements. - Taking an active role in change management, education and client training. - Assisting in keeping clients informed of project progress and outcomes through contributing at regular meetings and keeping documentation updated.



Neds

• Australia
• Gambling Facilities and Casinos
• 1 - 100 Employee

• Customer Marketing Specialist

  • Oct 2019 - Apr 2020

  • Work with the greater marketing team to drive and implement highly targeted and personalised direct marketing campaigns, delivering real-time, event-driven and automated campaigns.• Take the lead on campaign segmentation, utilising endless amounts of transactional data.• Plan, develop, build and execute campaigns via Salesforce Marketing Cloud, including multi-wave, complex journeys, etc.• Identify opportunities to develop new and innovative automated programs.• Analyse and optimise existing campaigns and programs, refining content, segmentation, delivery channels and more.• Deliver and present key performance results, being able to synthesis and convey value in campaigns and programs to wider teams across the business.• Utilise best-in-market MarTech, including automated systems and analytics platforms.



Michael Hill

• Australia
• Retail
• 700 & Above Employee

• CRM Coordinator

  • Mar 2018 - Oct 2019

  • Manage direct marketing campaign activity including direct mail, email marketing and digital.• Work directly with the Marketing Brand teams on campaign execution, and providing operational and technical support by building segmented, email lifecycle campaigns, including; automated trigger and customer journey campaigns.• Maintain a high level of quality assurance, undertaking campaign quality checks and testing, including, offer setup, cross-browser email and landing page testing, Data selection and validation.• Identify trends and interpret into tangible business recommendations, present these opportunities to the wider teams and support in their delivery.• Manage database quality and enrichment by developing compliant and efficient customer data processes.• Manage List acquisition and import: extracting data and compiling list pulls using a combination of tools including Microsoft Dynamics, and Excel.• Champion and execute personalisation and one to one communications approach by maintain knowledge of best practice and competitor review.• Act as Subject Matter Expert and thought leader, build collaborative cross functional relationships, communicate with internal and external partners; lead meetings as needed to help deliver successful results.



Discount Drug Stores

• Australia
• Retail Pharmacies
• 100 - 200 Employee

• Loyalty Programs & Digital Marketing Coordinator

  • Dec 2016 - Mar 2018

  Discount Drug Stores is a pharmacy retail brand working as a franchise model (140+ stores across all Australia as of March 2018).Responsibilities:• Coordinate the loyalty marketing campaigns according to the overall marketing and loyalty calendar across the relevant marketing channels from brief to execution. This is relevant to national monthly and local area marketing campaigns.• Monitors campaign budget and assist with finances and provide support for pre and post reporting analysis.• Brief, coordinate and execute email campaigns that including loading creative assets, test html, and links into loyalty provider software programs. This includes selecting data, building the campaign, deploying and monitoring sends.• Support the loyalty providers and internal stakeholders in coordinating the training and set up for new and existing stores.• Assist with queries and support for internal business stakeholders, customer service and loyalty provider partners.• Provide administration support and support ad hoc projects for the Marketing Activation Manager, the eCommerce Coordinator and the Projects Team.



Le Festival - Brisbane French Festival

• Australia
• Events Services
• 1 - 100 Employee

• Sponsorship and Marketing Coordinator

  • May 2015 - Dec 2016

  Le Festival - Brisbane French Festival is a not-for-profit association whose aim is to gather all things French in Brisbane once a year around Bastille Day.As Sponsorship Coordinator, I was responsible for assisting the Director in seeking and organising the partnerships and sponsorships for Le Festival. Sourcing and servicing a number of major and minor sponsors (From local businesses to international companies).• Prospecting and looking for companies as potential sponsors (inc. cold calls and attending networking events) • Assist with preparing Sponsorship Proposal documents and e-mailing • During the event, preparing, assisting other staff and overseeing operations to make sure all sponsors commitments were fulfilled• Promote Le Festival on a professional level when communicating to internal and external stakeholders • Preparing and maintaining event documentation • Building a strong and trusty long-term relationship with the partners and sponsors to secure future events As Marketing Coordinator, I was responsible for all communications (inc. signage): • Planning // digital and traditional strategy > Creation of a marketing retroplanning• Implementing the strategy // working closely with the PR agency and having constant and relevant communications on different platforms > Implement the new logo and the new name (e.g. Branding awareness: creation of a banner mesh around the event) > Build a relationship through social media and maximize the engagement of the followers on several networks > Development of content for eNewsletter > Collaborate with the local exhibitors to grow their reputation through Le Festival (e.g. competition)• Following the results, improving and continuing > Double-digit growth on followers on Facebook (compare to the 2015 edition) > Double-digit growth on inputs onto the database (compare to the 2015 edition)



Delhaize Belgium

• Belgium
• Retail
• 700 & Above Employee

• Loyalty Marketing Assistant

  • Jul 2013 - Aug 2013

  Assistant Loyalty Marketing Team on operational fields - contract role of 2 months.My responsibilities included: Website updates, e-campaign creation and follow-up with the agency, creation of attractive flyers for in-store customers, e-newsletter follow-up with the agency, contest creation with different partners, customer services strategy, etc.



Delhaize Belgium

• Belgium
• Retail
• 700 & Above Employee

• e-Sales and e-Marketing Coordinator

  • Jan 2013 - May 2013

  4 months as intern for Delhaize Wine World (www.delhaizewineworld.com), the e-business and e-commerce department specialised in wine of this famous Belgian food retailer.My responsibilities included: e-newsletter creation and follow-up for different targets (e-CRM), analysis of KPI’s and recommendations based on it, agency briefings, database management, stock management, creation of events for the supermarket, etc. via Excel, Omniture Adobe, EmailVision Campaign Commander and presentation of key results and recommendations via PowerPoint.Moreover, I made a research in collaboration with Delhaize Wine World for my Master's Dissertation. I reached the target required by the DWW Manager and even more.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Jul 2012 - Aug 2012

  Marketing department assistant - contract role of 2 months as student job.I assisted the Intelligent Analyst Manager on different fields and specially with Digital Marketing and Direct Marketing for NIVEA.My responsibilities included: Facebook, customer services, etc.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Jul 2011 - Jul 2011

  Marketing department assistant - contract role of 1 month as student job.I assisted some of the Marketing Managers in the department on different staffs: copying, sorting, searching, printing, etc.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Product Managers

  • Feb 2010 - Jul 2010

  6-month internship as Marketing Managers assistant for NIVEA FOR MEN, NIVEA HAIR CARE AND STYLING.My responsibilities included: analysis of brands’ performance indicators and recommendations, launch of a shaving gel for tough beard, campaign creation and follow-up with the agency, products description, creation of attractive flyer for B2B (producer to retailer), price lists update, etc. via Nielsen (Excel), SAP and BI.Moreover, I made a final year dissertation for NIVEA FOR MEN about the launch of the Silver Protect's range. I reached the target required by the Manager.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Jul 2009 - Jul 2009

  Marketing department assistant - contract role of 1 month as student job.I worked directly with the NIVEA FOR MEN Manager on different projects and I assisted some of the Marketing Managers in the department on different staffs: copying, sorting, searching, printing, etc.



Beiersdorf

• Germany
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Marketing Manager

  • Jul 2008 - Jul 2008

  Marketing department assistant - contract role of 1 month as student job.I worked directly with the NIVEA Marketing Manager on different projects and I assisted some of the Marketing Managers in the department on different staffs: copying, sorting, searching, printing, etc.



Thales

• France
• IT Services and IT Consulting
• 700 & Above Employee

• Assistant Manager Human Resources

  • Jul 2007 - Jul 2007

  Student Job for the Human Resources department - contract role of 1 month as student job.Administration and office support: sorting of staff files, etc. further to change of HR team.