Experience

Zep UK

• United Kingdom
• Chemical Manufacturing
• 1 - 100 Employee

• Head of Retail & Trade

  • May 2022 - Present

• Senior National Account Manager

  • Jan 2021 - Apr 2022


NHS
• Hospitals and Health Care
• 700 & Above Employee
• NHS Volunteer Responder

  • Mar 2020 - Present


JCB Lighting

• Events Services
• 1 - 100 Employee

• Global Sales Director

  • Jul 2019 - Oct 2020

  JCB Lighting is a new division within BLE Lighting & Power Ltd. JCB Lighting offers a range of premium quality Work Lights and Task Lights suitable for both Trade and Consumer alike. As you'd expect with a JCB branded product, these are tough and durable, and all products come with a 3-year warranty. The brand-new range of JCB Work Lights use the latest LED and LI-ION technology to offer a comprehensive range of site and task lights offering the potential of unlimited run-time. POSITION HELD Global Sales Director Responsibilities • Develop the "go to market" strategy • Execute the strategy to achieve sales and margin budgets • All UK national retail and trade customers • 2 Direct reports o 1 x UK Trade Sales Director o 1 x Trade Business Development Manager • Generating global sales • Managing the license agreement with JCB • Managing and developing the relationships with other JCB licensees • All customer terms - range, price, promotion and trading terms • Developing promotional activity • Introducing new product categories under the JCB brand



PRIMELINE SALES & MARKETING (UK) LIMITED

• Consumer Goods
• 1 - 100 Employee

• National Account Manager

  • May 2017 - Jul 2019

  Primeline UK is a subsidiary of Primeline Sales & Marketing in Ireland. Primeline in Ireland is a €300m group and the number 1 distributor for the Irish market. They work alongside leading brands/companies such as Coca-Cola, Mars, Pedigree, Wrigleys, Proctor & Gamble, Weetabix, Fox’s, Premier Foods, Molson Coors, Colgate Palmolive, etc. In the UK, the major principle is Robert McBride Ltd, the UK’s leading household cleaners company. Primeline UK work on behalf of Robert McBride in specific channels, including Wholesale/Cash & Carry, Discounters, High Street, Out of Town, Foodservice, etc. Primeline offer the full end-to-end service, from sales and marketing, through to logistics. My role looks after the Wholesale/Cash & Carry sector, as well as High Street and Out of Town. Primeline have recently been appointed distributors for Pioneer Foods (Lizi’s Granola and Fruit Bowl Healthy Snacking), and also Emmi Foods (Onken Yogurt and Caffe Latte iced coffee) within the convenience and wholesale channels. POSITION HELD National Account Manager Responsibilities • Manage • Unitas (formerly Today’s Group & Landmark): - • Dhamecha • Regal Wholesale • Filshill • United Wholesale • Pricecheck • A F Blakemore • The Range • Robert Dyas • Bestway • Costco • Nisa • Costcutter • Responsible for c £2.5m of business and growing • Responsible for achieving turnover and profit budgets • Delivering marketing initiatives • Accurate forecasting • Gaining incremental profitable promotional business • Negotiation of all terms – range, pricing & trading terms • Identifying and negotiating with new principles to utilise Primeline’s services Achievements • Opened up The Range in July 2017 • Opened up Dhamecha C&C in October 2017 • Opened up Regal Wholesale in January 2018 • Opened up Robert Dyas in March 2018 • 2017/18 turnover and profit budgets achieved • Opened up One Below in January 2019



Astonish Cleaning Products

• United Kingdom
• Chemical Manufacturing
• 1 - 100 Employee

• National Account Manager

  • Apr 2013 - May 2017

  The London Oil Refining Company Ltd., better known for the Astonish brand, is a family run business which has been producing the best quality cleaning products at the best price for over 40 years. The Astonish Cleaning range is manufactured to the highest standard within the purpose built manufacturing site in the UK. Astonish places a strong emphasis on supporting local raw material/packaging suppliers and where ever possible use UK based suppliers. Astonish is now sold in over 60 countries worldwide, with an emphasis on new product launches, the most attractive packaging designs , very competitive price structure and of course the unrivalled quality and service. POSITION HELD National Account Manager Responsibilities • Grocery Channel • DIY Channel • Convenience Channel • Department Store Channel Achievements (in chronological order) • Opened up Tesco • Opened up Homebase • Opened up The Today’s Group • Opened up DCS • Opened up Asda • Opened up Morrisons • Opened up Dustpic • Opened up John Lewis • Opened up Netto UK (in JV with Sainsbury's) Sept 2014 • Opened up Tesco Ireland in March 2015 • Opened up Staples in May 2015 • Opened up B&Q in June 2015 • Opened up C J Lang (SPAR) Scotland in January 2016 • Opened up Appleby Westward (SPAR) South-West in March 2016 • Opened up GHM in April 2016 • Opened up Henderson Group (SPAR) Northern Ireland in May 2016 • Opened up NISA in June 2016 • Opened up Hi House Retail in September 2016 • Re-Opened up Bunnings (ex Homebase) in November 2016



Turtle Wax

• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• National Account Manager, UK

  • Jan 2012 - Mar 2013

  Turtle Wax is an international car care company with global revenues of $150m and a portfolio of well established products and market leading brands including Turtle Wax, Valma and Abel Auto. Founded over 60 years ago in Chicago, USA, it is one of the leading companies in car care globally retailing a portfolio of car care products in over 90 countries. POSITION HELD National Account Manager Responsibilities • Responsible for the Halfords account with revenues of £3m • Responsible for achieving turnover and profit budgets • Developing and implementing business plans • Delivering marketing initiatives • Accurate forecasting • Gaining incremental profitable promotional business • Negotiation of all terms – range, pricing & trading terms • Analysis of data – internal (Globis reports), external (GfK data) and Halfords Supplier Web data Achievements • Very quickly networked across a number of functions within Halfords to further develop positive relationships • Completed range review process that will see the Turtle Wax range being brand blocked across 2 bays for 2013 • Executed successful promotional activity yielding incremental profitable business • Secured permanent gondola ends in Halfords Next Generation stores (rolling out to all stores across a three year period) • Developed category management principles



UFP (UK) LTD

• Advertising Services

• Retail Sales Director

  • Feb 2010 - Dec 2010

  UFP are one of the main UK distributors of computer consumables supplying the Retail, Wholesale and Contracts markets. UFP distribute all the mainstream brands; HP, Epson, Canon, Lexmark, Samsung, Xerox, Oki, Imation and Brother and product categories include inks, toners, paper, PC accessories and data media. Turnover of the business is £160m and the retail business accounts for £44m of this. I had overall responsibility for the retail division, which included a team of 5 people. POSITION HELD Retail Sales Controller Responsibilities • Responsible for a turnover of £45m • Responsible for a team of 5 people • Customers include Staples, Sainsbury’s, John Lewis, Waitrose, Costco, Makro, Amazon, Maplin & Ocado • Developing a retail strategy to move the division forward • Budgetary control • Introducing new monitors/measurements to have greater business control: Business plans, monthly reports, promotional agreement, returns agreement, trading monies reconciliation, daily sales report, etc. • Development of new business streams – i.e. new customers, new categories and new brands • Development of vendor relationships • Introduce accurate forecasting Achievements • Strategy developed to take business forward – signed off within the business • Revenue, profit and margin all ahead of budget • When joining, business was down -29%, currently this stands at -5%, in a market that is showing a 15% decline • The last 4 months plan numbers smashed • Training & development plan for team developed • Refocused the team with new accounts being key, and dialogue occurring with: - DSGi (now Dixons), Comet, Best Buy, Asda, clas ohlson, Argos, WH Smiths, Shop Direct, Ryman, with many other accounts contacted



Freudenberg Household Products (Vileda)

• Senior National Account Manager / International Account Manager

  • Aug 2005 - Sep 2009

  Freudenberg Household Products LP (Vileda) FHP are the UK market leader in cleaning products:- floorcare, cloths and laundrycare products. Group turnover was €700m and the UK £25m. I was responsible for Tesco UK, Tesco Internationally and Ireland POSITION HELD International Account Manager Responsibilities • Responsible for Tesco UK (£4m) and Ireland (£800k) • Category advisors in Tesco • Analysis of data – SAP reports, Nielsen data and TescoLink • Working with internal depts. to achieve brand plans • JBP's • Developing and implementing promotional activity • Responsible for Tesco Internationally (€8.5m) • Negotiation & agreement of all terms • Ireland - Tesco Ireland, Dunnes, Superquinn, Supervalu, Woodies and independents • Achievement of sales and profit plan • Forecasting POSITION HELD Senior National Account Manager Responsibilities • Responsible for Tesco (£2.9m) & Asda (£2.2m) • Category Captains in Tesco • Category Managers in Asda • Analysis of data – SAP reports, Nielsen data, TescoLink & Retail Link • JBP's • Developing and implementing promotional activity • Utilising trade A&P budgets • Leading a new role of Supply Chain Analyst within Asda • Leading an International Team with Tesco International Achievements • Took Tesco’s from £2.1m in 2005 to £4m in 2009 • Increased the Floorcare category’s distribution to 7072 distribution points (from 727) and the Cloth category to 3608 (from 666) • Over-achieved Tesco’s growth plans • Saw Tesco out-performing the market – i.e. Tesco’s Floorcare market share was 33%, whereby their overall grocery market share was 30% • Took Vileda from 35% market share in Tesco to 55% • Taking the Tesco international business from €7.2m in 2007 to €8.3m in 2008 • Winning the group “International Customer Relationship of the Year” award in 2008 • Generating profitable growth by in Tesco & Ireland • Grew Asda's business by 18% • Grew Asda's range & distribution by 46%



ADDIS HOUSEWARES LIMITED

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Trade Sector Manager

  • Aug 2003 - Jul 2005

  Addis are a leading manufacturer of Household Products under the Addis and Emsa brands. Product categories include Kitchen Plastics, Cleaning Products, Brushware Food Storage, Plastic Storage and Tableware. POSITION HELD Trade Sector Manager Responsibilities • Hands on account responsibility for the major DIY and “Out of Town" Customers - B&Q, Homebase, Focus, Wickes, Staples, Amazon & Index • Achievement of budgeted turnover and profit • Developing and implementing business plans • Forecasting • Gaining incremental profitable business via promotional activity • Implementing marketing plans Achievements • Successfully implemented a range review with Focus to achieve £1.5m per annum • Gained a 25% increase in terms to move Staples from being an unprofitable account into a profitable account • Achievement of 2004 budget • Involvement in marketing and NPD strategies that saw new products launched to market • Opened up the Amazon account



Spectra Tools Ltd

• Consultancy

  • Sep 2001 - Aug 2003

  Wilton were an American organization turning over $150m. They had started up a European division and I was responsible for the UK. Wilton manufacture hand tools both in America and the Far East. POSITION HELD Consultancy Responsibilities • Devising and implementing the sales and marketing strategy • Hands on account responsibility for the major customers: - B&Q, Homebase, Screwfix, RS Components, Toolbank, Jewson, Travis Perkins, Morelle Supplies, STS (Ireland) • Responsibility for the sourcing and purchasing of goods • Reviewing the customer base and targeting new areas of opportunity • Actively seeking out new product opportunities in partnership with Inventors or Other Sectors • Organizing Trade Shows Achievements • Developing new business in B&Q ($800k p.a.), STS Ireland ($50kp.a.), Morelle Supplies ($500k p.a.) • Identifying and sourcing innovation worth ($500k p.a.) • Setting up an agent network covering the independent sector worth $300 -$500k p.a



Evode Group Ltd

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• National Account Manager

  • 1994 - 1997

  Managed DIY retailers including Wickes, Texas, Do It All, Great Mills and Homebase as well as WH Smiths in the high street sector. • National Account Manager • Achieved year on year growth of 35% • Achieved budgets by 9.1% • New Listings gained at the following: - Wickes – 26, Great Mills – 5, Homebase – 7, Texas – 6, Do It All – 15 • Took Wickes from £2.5m to £5.2m • Gained 3 year contract with Wickes Continental worth £10m Managed DIY retailers including Wickes, Texas, Do It All, Great Mills and Homebase as well as WH Smiths in the high street sector. • National Account Manager • Achieved year on year growth of 35% • Achieved budgets by 9.1% • New Listings gained at the following: - Wickes – 26, Great Mills – 5, Homebase – 7, Texas – 6, Do It All – 15 • Took Wickes from £2.5m to £5.2m • Gained 3 year contract with Wickes Continental worth £10m



McDougalls Catering Foods

• Regional Sales Manager

  • 1990 - 1993

  • Joined as Regional Sales Manager for the Cash & Carry division for North of England & Scotland • Managed a team of 5 people • Coached, trained and developed team to improve performance by appraisals, audits and field visits • Hands on responsibility for two regional accounts – M6 Cash & Carry Group (who were bought out by Nurdin & Peacock), and also Martek Cash & Carry in Scotland • Became number 1 performing RSM within McDougalls • Achieved 118% Of Budget (Record For Company) • Trained 5 People Through To Internal Promotion • Training Courses Conducted • Record Distribution In The North On A Number Of Categories • Incentives to Monte Carlo & Paris won, as a result of performance



Golden Wonder

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Area Sales Manager

  • 1984 - 1990

  Area Sales Manager - Managed a 9-strong team of Direct Sales and Van Sales people Regional Field Assistant Territory Salesman • Started off as territory salesman • Classically trained (8 x 6 method, 5 part brand talk, etc) • Became Regional Field Assistant, whilst as a territory salesman (effectively a “Trainee Area Manager role, training up new employees) • Became the youngest ever Area Sales Manager at the age of 24 • First team inherited was a van-sales team of 9 people across Yorkshire & Lancashire • Took Team From 21st Nationally To 4th • After a reorganisation, inherited a team of both Direct sales-people and van sales • Coached, Trained & Developed Team To Improve Performance By Appraisal, Audits and Field Visit Methods • Record Pot Noodle Brand Shares