Michelle Ta
Performance Marketing Manager at Jordan Digital Marketing- Claim this Profile
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English Native or bilingual proficiency
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Bio
Madeleine Murrey
Analytical. Creative. Organized. Michelle embodies these qualities and more! Michelle is an incredibly valuable team member who can deliver results in challenging and sometimes seemingly impossible, situations. Michelle is incredibly smart, and talented from a media buying perspective but also has the ability to take her creative craft with her anywhere! She has mastered Photoshop and Premiere and has led the media team department in all areas of creative. Overall Michelle is a great individual to work with - she is detail oriented, thinks outside the box, focused, and ultimately does what she says she will do. I couldn’t recommend Michelle enough to anyone who is looking for an all-star employee!
Madeleine Murrey
Analytical. Creative. Organized. Michelle embodies these qualities and more! Michelle is an incredibly valuable team member who can deliver results in challenging and sometimes seemingly impossible, situations. Michelle is incredibly smart, and talented from a media buying perspective but also has the ability to take her creative craft with her anywhere! She has mastered Photoshop and Premiere and has led the media team department in all areas of creative. Overall Michelle is a great individual to work with - she is detail oriented, thinks outside the box, focused, and ultimately does what she says she will do. I couldn’t recommend Michelle enough to anyone who is looking for an all-star employee!
Madeleine Murrey
Analytical. Creative. Organized. Michelle embodies these qualities and more! Michelle is an incredibly valuable team member who can deliver results in challenging and sometimes seemingly impossible, situations. Michelle is incredibly smart, and talented from a media buying perspective but also has the ability to take her creative craft with her anywhere! She has mastered Photoshop and Premiere and has led the media team department in all areas of creative. Overall Michelle is a great individual to work with - she is detail oriented, thinks outside the box, focused, and ultimately does what she says she will do. I couldn’t recommend Michelle enough to anyone who is looking for an all-star employee!
Madeleine Murrey
Analytical. Creative. Organized. Michelle embodies these qualities and more! Michelle is an incredibly valuable team member who can deliver results in challenging and sometimes seemingly impossible, situations. Michelle is incredibly smart, and talented from a media buying perspective but also has the ability to take her creative craft with her anywhere! She has mastered Photoshop and Premiere and has led the media team department in all areas of creative. Overall Michelle is a great individual to work with - she is detail oriented, thinks outside the box, focused, and ultimately does what she says she will do. I couldn’t recommend Michelle enough to anyone who is looking for an all-star employee!
Experience
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Jordan Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Performance Marketing Manager
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Nov 2021 - Present
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Digital Marketing Account Specialist
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Mar 2021 - Nov 2021
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Smashtech
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United States
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Advertising Services
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1 - 100 Employee
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Senior Media Buyer
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Mar 2021 - Mar 2021
▪ Create, manage, and optimize paid media campaigns in Facebook Ads Manager and AdRoll for multiple B2C brands▪ Analyze and strategize effectives of campaigns around main KPIs▪ Write compelling ad copy tailors to products and target demographics▪ Create direct response ad creatives using Adobe Creative Cloud▪ Assist with onboarding and mentoring new team members
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Media Buyer
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Dec 2019 - Mar 2021
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Junior Media Buyer
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Nov 2018 - Dec 2019
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Quigley-Simpson
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United States
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Advertising Services
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100 - 200 Employee
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Assistant Media Buyer
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Jan 2018 - Sep 2018
▪ Manage and assist media buys including TV (cable, network, local, and syndication) and OTT/FEP▪ Assist buyers and directors in negotiating rates, optimizing media plans, and market research▪ Assemble weekly tracker and reports to ensure budget, TRP, and CPP goals are met▪ Develop strong relationships with stationsClients:Procter and Gamble, Now That's What I Call Music!, RetailMeNot, Stamps.com
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Media Coordinator
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Sep 2016 - Jan 2018
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Escondido Union School District
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United States
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Primary and Secondary Education
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300 - 400 Employee
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K-8 Substitute Teacher
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Jan 2016 - Jun 2016
▪ Follow lesson plans by instructing and aiding students on the provided educational material to ensure the expected learning goals are met ▪ Provide students with feedback on their work in an educational and supportive manner ▪ Write up daily reports for teachers regarding student work and behavior ▪ Follow lesson plans by instructing and aiding students on the provided educational material to ensure the expected learning goals are met ▪ Provide students with feedback on their work in an educational and supportive manner ▪ Write up daily reports for teachers regarding student work and behavior
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UC Santa Barbara
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Higher Education
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700 & Above Employee
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Marketing and Social Media Intern
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Jan 2015 - Jun 2015
▪ Maintain and update social media accounts for Facebook, Twitter, and Instagram▪ Compile analytical reports outlining the growth and trend data of social media accounts▪ Collaborate with marketing team to design marketing material▪ Build organizational relationships through outreach with related UCSB organizations and departments
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Research Assistant
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Jan 2015 - Mar 2015
▪ Run study participants in the Communication lab▪ Collaborate with graduate student and fellow research assistants to gather data▪ Observe and interpret the bystander effect through participant participation in a three-phase experiment
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Imperial Sound Recording Studio | Roots Musician Records
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Imperial Beach, CA
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Marketing and Social Media Intern
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Jun 2014 - Aug 2014
▪ Curate relevant content to optimize reach and engagement of followers for seven different social media platforms ▪ Analyze trends in social media tools, applications, channels, and strategy ▪ Monitor and respond to users in a “social” way while cultivating promotion and follower growth ▪ Curate relevant content to optimize reach and engagement of followers for seven different social media platforms ▪ Analyze trends in social media tools, applications, channels, and strategy ▪ Monitor and respond to users in a “social” way while cultivating promotion and follower growth
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Education
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2011 - 2015
UC Santa Barbara
Bachelor’s Degree, B.A. Communication | B.A. English
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